1. CHARITY DRIVE REPORT
INTRODUCTION TO BUSINESS
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MR. CHANG JAU HO
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SITI NOR FARAHIN
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RENUKA RAMAN
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SHERY EDRINA
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MOSHINY GUNNOO
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AFIQAH ZAHRA
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NURZALIQAL
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1CHARITY DRIVE REPORT
2. EXECUTIVE SUMMARY
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The entire process of our booth at the charity drive has been put in detail in this report
from the very beginning of planning the booth for the charity drive, up until the wrap up of the
sales and accounts. First, the charity organization of our choice, an orphanage by the name of
“Rumah Bakti”, and our target donation amount which was RM3000 has been discussed in detail
under the ‘Objectives’. The details of our main customers that we had targeted, whom were
students, staff and lecturers of Taylor’s University Lakeside Campus, as well as our competitors
on the week of charity drive has been explained under ‘Target Market’ and ‘Competition Analysis’.
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Next, the costs of our products such as sweets, t-shirts and henna tubes, and the manner
in which we have packed them, as well as the cost of packaging, has been discussed thoroughly
under ‘Product and Packaging’ and ‘Pricing’. Following that, we had a strategy to promote our
products by using the tie-dye shirts and drawing henna art on our hands to walk around and
display them. The success of this strategy is further discussed under the ‘Promotion’ section of
this report. Besides that, we had recorded the list of sponsors whom we had decided on asking
for donations, as well as those who had sponsored kindly under the ‘Sponsor’ topic.
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Other than that, the source of our sweets, t-shirts and henna tubes, how we had managed
to obtain those products, and how had we managed to bring all of it to our booth had been
explained in detail under ‘Distribution’. Under the topics ‘Green Measures’ and ‘Human
Resource Planning’, there is a discussion on environmental steps that we have taken such as
using brown paper to wrap our tie-dye shirts and assigning each of our group member to their
respective task.
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Finally, there is a clear profit and loss report stating every cent that has been used,
gained or lost during the charity drive for our booth sale. This report can be viewed under
the ‘Evaluation of Results’ topic in detail. The report is then wrapped up with shots taken
through the entire course of the week that the Charity Drive was held under ‘Appendix’.
2CHARITY DRIVE REPORT
3. OBJECTIVES
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Rumah Bakti is an orphanage located in Ampang. It was established in 1977 and since then,
it became a shelter to orphans aged from 7 to 17 years old. Where hundreds of children were not
able to go to grade school because they lacked of money, Rumah Bakti has been getting them into
good schools with enough supplies and school uniforms. Where orphans rarely get food, Rumah
Bakti has been providing them excellent meal in their own cafeteria as well as love and care from
their friendly wardens.
The reason why we chose this organisation is because these children have no one, they are
often the most vulnerable to being raised up in crimes, sold off into slavery, sexually harassed and
turned into child soldiers. They are the most vulnerable, because they are still children, these
children will make choices out of necessity. Just like anyone else, they will eventually do what they
have to do just to survive. That’s something a child should not decide at such a crucial and young
age. We care for orphan children because they hold the future of this world.
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That is why we have decided to donate our profit to this organisation. Lucky enough, we
reached our RM3k target from sales and donation as well as our sponsor. We couldn't be more
happy to be able to donate the money that we earned from our own hard work.
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4. TARGET MARKET
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Customer and customer’s backgrounds
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a) The target market were the students, staff and non-staff of Taylor’s University Lakeside Campus.
Our stall was right outside the Student Life Centre (SLC) which is actually the most used pathway
of the University. The busiest time is from 11.00 to 14.00 which are considered as the lunch time.
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i) Cultural background: Our customers come from multi-cultural background such as Europeans,
Asians and locals. Since all of our group members are well expanded in the linguistic context such
as Malay, English, French, Hindi and Creole, it was not much of a trouble for us.
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ii) Socio-Economic background: The socio-economic background varies from the status of our
customers from their different types of occupation such as the cleaners, the office working staffs,
students to the lecturers. Their expenses vary accordingly to their income.
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iii) Interests: The interest of customers depends on two main factors which are the long term quality
and price of the products. Since our products were the ‘Old School’ sweets, ‘Tie and Dye’ t-shirts
and the henna drawing, the quality of our products was non-questionable. Everybody loves ‘old
School’ candies, the ‘Tie and Dye’ T-shirts were very absorbent while the henna drawing last for a
maximum of a week. The prices were very affordable to everyone taking into account every budget
while covering up our costs.
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iv) Hobbies: We tried our best to cater for everybody and supply everybody with hobbies by
making the activities interactive. The candies were sold in a packet of different variety for Rm3 but
were also sold individually of the customers could make their own combinations. The ‘Tie and
Dye’ T-shirts could be made by the customers themselves where our group members would be
assisting them in their best possible way. Where the henna drawing was concerned, we provided
them with the Ipad to choose their design, be it traditional or tattoo like for both girls and boys.
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b) Their wants and Needs
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We learnt more about the wants of our customers by the sales of our products. For example there
was a great demand in the ‘sweet and sour’ candies compared to the other candies while the shirts
designs were according to our customer’s style. The demand of henna drawings depended on their
time of availability as it takes time to dry. The type of availabily also played a great role in this
aspect as they wanted us to sell from classroom to classroom and sometimes we were out of stock.
The need of the customers was mostly time related as the T-shirts mostly are wet when made and
they had to dry up before we could deliver it to the respective persons. We observed that the office
people may be due to stress preferred sweet over the other products.
c) Spending power
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The power of spending of our customers was very affordable as the price of the sweets were really
cheap. With a note of Rm1 a minimum of 5 sweets could be obtained. On the other hand, the
people of Taylor’s University are quite wealthy, which brings their spending power to a maximum
purchase of 4 shirts which equals to 80Rm.
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6. COMPETITION ANALYSIS
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a) Who are they?
Our two main competitors were Angeline group and Hasif groups. They both were
located next to our stall.
b) What are they selling?
Angeline’s Group was selling the flavoured home-made ice-creams while Hasif’s Group
was selling the T-shirts with Taylor’s Logo.
c) What were their strength and vulnerabilities?
Strength:
- Angeline’s Group
1) They had the refrigerator which was advertising their sales their sweet delicacies.
2) The ice creams were refreshing for the hot weather of Malaysia.
- Hasif’s Group
1) They had the Taylor’s Logo which made it more appealing to the customers.
2) They have game consoles so it attracts male customers.
Vulnerabilities:
Angeline’s Group
1) Due to their dependence on the refrigerator, they could not walk around from classes to
classes to sell this product.
2) Compared to our selection of sweets, their ice creams selection was limited to only
three.
Hasif’s Group
1) The T-shirt design could not be changed.
2) The number of t-shirt is fixed and it was based on first come first serve basis.
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d) Why do their customers buy from them?
i) Products
Angeline’s Group: It was a refreshing product compared to ours.
Hasif’s Group: Not much time needed to think about the design wanted.
ii) Pricing
Angeline’s group: The price for the ice cream was fixed and affordable.
Hasif’s group: The price was reasonable for the quality of the product.
iii) Promotional Strategies:
Angeline’s group: By having a cute looking refrigerator and neat booth
Hasif’s group: Playing games in front of customers to make them feel like playing games
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7. PRODUCT AND PACKAGING
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Well at first, we wanted to sell cupcakes, chocolate fondue and candies but since we were
late in submitting our Thyphoid injection report, we had to cancel our plan and think of something
else. So after discussing among ourselves and Mr. Joe, we finally came to our final decision which
was a lot simpler. We had decided to sell tie-dye t-shirt, assorted candies and cotton candies along
with providing Henna service.
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Again, these things were very simple. We were so thankful that we thought about this. For
the tie-dye t-shirt, we bought the 3 packets of dye for RM10 each and each packet lasted for the
whole week. Since we bought the basic colours, red, yellow and blue, we easily mixed two and
produced new colours instead of buying a different dye colour. The t-shirts only costed us RM5
each and we got a very good quality cloth, for RM5, that was pretty awesome. We sold the t-shirt
for RM23 and since the costs were really cheap, we gained a huge amount of profit just by selling
the t-shirts. For the packaging, we bought a very cheap and very big brown paper and cut it into
sections and each sections were used to wrap a t-shirts. After we wrapped it, we then tied it with a
brown string. Our customers really liked our packaging for the t-shirts because they think it looked
vintage and kind of ‘Hipster’. They also liked the tie-dye t-shirts because it reminded them of the
hippies and some said the colours were really attractive, we definitely won’t argue on that.
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Next, assorted candies. We sold 7 types of childhood candies which had brought up
memories to not only the students, but also the staff and outsiders. We bought these candies for a
very low price from a wholesaler. Then we put the candies inside a small decorated plastic bag and
tie it with a gold coloured ribbon. These candies were very hard to find and were very popular to
the people who were born on the 90’s, 80’s or even the 70’s and people in Taylor’s are mostly born
in that era! Our customers loved the candies and some of them were really happy to have them
while some of them even asked us where did we buy the candies. Plus, the packet was really small,
we considered it as ‘very on-the-go’ as the students could just put it in their bag or hold it and eat it
while they walked or even when they were in class.
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The cotton candy was a big hit but due to the technical problem, we lost a few customers.
We just put the cotton candy on a stick as how it usually being presented and we offered to put it
into a small plastic bag but our customers rejected it because all of them wanted to eat it straight
away. We knew everyone loves cotton candy especially girls and we were right. People gathered
around upon seeing our cotton candy machine and were eager to buy it. Our cotton candy was
definitely special because it came with two flavours which were pineapple and strawberry. Our
customers got to choose either one or mix both.
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Lastly, Henna service. While discussing about what we want to sell, we were lucky enough
to have a professional in drawing Henna. It is very popular among females because it looked
beautiful on their hand. It was very popular among both females and males because they go to
picked their own design and how big they wanted their henna to be was all up to them. We gave
them the freedom to choose any design from the internet so that they will be more interested in.
7CHARITY DRIVE REPORT
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c) Our products are very popular especially our assorted candies and tie-dye t-shirts but we did
not plan on increasing the price.
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d) Strategies when having difficulty in selling
- Two of the group members will take turn to sell the candies around campus
- Giving discounts to customers
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Strategies when products are selling fast
- We have to quickly restock our products the next day
- Tries to entertain all the customers
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10. PROMOTION
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Our main marketing message is actually to get people to buy our products for donation. We
have decided to advocate the orphanage, Rumah Bakti Anak-Anak Yatim, Selangor. For this
project, after discussing and getting out typhoid injection cert rejected, we decided to sell some
other stuff that doesn’t involve food and beverages. We sold DIY Tie-Dye t-shirts, Henna and Mix
and Match childhood candies. Basically when they buy our products they will be donating to the
orphanage. Our slogan for this is “Donate for good karma” which means by donating you’ll be
rewarded with good stuff.
For our products, we used few ways to promote them. One of it was by walking around
campus. Few of our group members had walked around the campus from Block C to Block E so we
could gain more donations by selling candies as well as promoting other products. Some of us even
went into the staff’s room to collect some donations. Other way we did to promote our product was
by approaching the customers that walk passed by our booth. They actually took time to have a
look at our booth and bought some candies. Other than that, the position of our booth also helps our
sales as it was located at the entrance of the Student Life Centre (SLC) which means people will
see our booth before and after going to the SLC. Not to forget, we even created out booth with
posters and decorate them with posters.
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There are few reasons why we did our promoting that way. We went all the way to each
blocks was because we could get the attention of the people around campus. Most of them didn’t
realize that we were having a charity drive so by going around the blocks help us to promote our
booth as well as our friends’. We also decorated our booth so that it would attract more attention of
the by-passer as we had really cheerful colors as our decoration.
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11. SPONSORS
For sponsorship, first, we called wondermilk to ask for the price of each cupcake. Then, we
ask them that can they sponsor us the cupcake. They told us to hold on and they will give us the
response as soon as they can. While waiting, we also obtain sponsorship from our parents.
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After awhile there’s no response from wonder milk so we assumed that they didn’t want to
sponsor us. Zahra’s parents sponsor us RM 300. As a start up, we collected RM200 from each of
us. We bought plain white T-shirts, tie-dye colours, candies, henna tube, bottles , cotton candy
machine. At first each of us decided to sell cotton candy but we submitted the typhoid injection
certificate late and got rejected.
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Basically, our sponsorship is only RM300. Eventhough we didn’t get any sponsorship from
wondermilk but we still manage to reach our goal.
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12. DISTRIBUTION
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The three main businesses that we had in mind were assorted old-school sweets, tie-
dye t-shirts and henna tattoo art. Each of these businesses did not require daily purchasing. We
estimated and bought the products in bulk since there were no food items and the sweets that we
had bought were already pre-packed. The estimation that we had made exceeded expectations
and we had to repurchase them once more for the tie-dye shirts and twice for the henna and candies
respectively.
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Firstly, the candy business that we did had an assortment of about five to six candies.
We bought the candies in large packets from the wholesale market over the weekend before the
charity sale drive on our own. For this business we also bought little decorative plastic packets
with gold wired ribbons to re-pack the assorted candies and seal them so that it would seem more
attractive. We started re-packing the assorted candies the day before the charity drive so as to
make it easier for our team members to walk around and sell our products in the other parts of
our university. The candies were brought around campus on a tray so that potential customers
such as students studying at open spaces would get attracted.
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Next, the henna art was based at the booth itself since customers have to sit down and
choose their desired design from the iPad. The henna tubes were purchased from the local Indian
mini market near our group member’s residential area. One tube is capable of drawing a full
hand design for both hands of about six to seven people. Since many only wanted theirs on one
hand, one tube lasted for about 15 customers. We purchased four henna tubes for the charity
drive and had no needs to run back to the store. It was a spontaneous art work that did not require
any packaging whatsoever. The customers who had their hands drawn attracted many others
around campus and soon many students as well as lecturers came to get their hands tattooed with
henna.
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Lastly, the tie-dye t-shirts had a DIY (do it yourself) concept where students get to
come and make their own designs using the available dyes we had prepared. The t-shirts were
purchased in bulk from a group member’s friend that made things a whole lot easier. Our group
member had collected the plain white t-shirts two days before the charity drive from her friend
in sealed boxes. We bought three dye colors from Sunway Pyramid and mixed around to create
more color options. The buckets used to soak the shirt and the hangers and rack used to hang the
dyed t-shirts were all brought from home by our own vehicles.
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13. Besides that, everything was set-up at the booth itself and the remainders were brought
back to the hostel daily by our members whom lived in campus. Leaving it behind with them
made it more convenient and saved us the hassle of bringing those items back and forth. We had
an environmental friendly packaging by simply rolling the dyed shirts in brown paper and tying
it up with a brown hand-rolled string. The brown paper and string were purchased in Sunway
Pyramid itself. Our group members wore the dyed shirts that we had tried designing for sample
and walked around campus in it. Many customers came forward to have their very own tie-dye t-
shirts done having seen what we had worn throughout the week.
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As a conclusion, I would say that there was not much of a hassle for the distribution
process as all of the items were purchased beforehand and was of no trouble in bringing it
to our booth as we had separated the items and responsibility to each of our group members
respectively. All of the items were light and easy to be transported. It barely took us ten minutes
to set up our booth daily which was a major plus point for our group throughout the charity drive.
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14. GREEN MEASURES
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For our booth, we are not entirely environmental-friendly because we used plastic to wrap
our candies but we used recycled paper to package our tie-dye t-shirt instead of using plastic bag.
However, if they know how to manage it then it wouldn’t be a big problem. We ensure, our place
are clean and we even cover the place with plastic cover to ensure there is no mess from our DIY
tie-dye t-shirt. To ensure to use decrease carbon footprint we kept most of our stuff in our friend’s
car which is in Siti Nor Farahin’s car. She is living in the U-residence so there is no need to go back
and forth to pick up the stuff. Other than that we would try to carpool instead of each of us drive
one car.
Other than that, for our booth we didn’t use a lot of electricity we only use it for the
hairdryer to dry the tie-dye t-shirt. If the customers want to pick up their shirt early then we need to
dry it by using the hairdryer but they are not in a hurry we just let the t-shirt air-dry. On the other
hand, for the poster, we used a excess cardboard that I used for my past project and just reuse it. We
did some decoration on it to make it look nice.
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15. HUMAN RESOURCE PLANNING
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Before the charity drive starts, we did few planning to make sure we will have a successful
sale. One of it was to have an organization. We have decided to give each and everyone of us a
position in the organization to make it easier for us to work.
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Each position has its own specific task to be done. Here’s the list of our organization:
- Project manager – Siti Nor Farahin
- Marketing Executive – Nur Zaliqal
- Accountant – Shery Edrina
- Sales Executive – Moshiny Gunnoo, Renuka and Afiqah Zahra
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Awah as the project manager, she’ll be making sure that the sales are on going as well as
making sure that the goal is reached. Iqal as the marketing executive will be helping with the
planning and advertising. She’ll be planning ahead on what the whole team supposed to do and
make it happen. Shery as the accountant will be keeping track of the money going in and out from
the account. Renuka, Moshiny and Zahra works as the sales executive will be promoting our
products around the campus to make sure our sales are on going and not stagnant throughout the
whole charity week.
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With this organization, it helps us a lot on making our business move faster and efficient.
This is because each and every one of us has our own task to complete and by having specific role,
we’d focus more on our responsibility instead of everyone doing everything.
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16. EVALUATION OF RESULT
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a) Profit of RM3057 (everything was hand to charity)
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b) What did we do right?
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- We try to record every single money that comes into the business
- We promote our products
- We give discounts to customers so that they buy more
- We attract them with our colourful t-shirts
- We go around campus to sell our candies and ask for donations
- We managed to reach our target for the sales
- We did not exceed our budget
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What did we do wrong?
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- We did not managed to record every single thing in the receipt book hence the
unrecorded sales
- We did not have proper planning and settings
- The booth was not quite properly set when it was first open
- We did not keep most of the receipts of the things that we purchased
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c) If we could repeat the event one more time we would probably make a better planning
before executing it and we will make sure we record all the things that have been purchased
so that it will be easy to count the profit gain or loss.
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REFERENCE
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Sejarah Rumah Bakti. (n.d.). . Retrieved June 17, 2014, from http://rumahbakti.com.my/
Mengenai%20Kami.html
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