History Of Beginning
Coca-Cola was Invented On May 8,1886 By Dr.
John Pemberton. Coca-Cola was first offered as a
fountain beverage by mixing Coca-Cola syrup with
First Coca-Cola glass Was Sold On 5 Cents In
1886.And He Just Sold 9 Drinks Per Day
First Bottle was Made In 1916.
US$ 48.01 Billion (2012)
US$ 9.01 Billion (2012)
146,200 (Dec 2011)
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
To achieve our mission, we have developed a
set of goals, which we will work with our bottlers
BOARD OF DIRECTORS
Chairman of the Board
and Chief Executive
The Coca-Cola Company
Herbert A. Allen
President and Chief
Allen & Company
Incorporated (a privately
held investment firm)
Ronald W. Allen
former Chairman of
President, and Chief
Cathleen P. Black
Alexis M. Herman
Chair and Chief
Donald R. Keough
Chairman of the
Board and Chief
Maria Elena Lagomasino
Chief Executive Officer
GenSpring Family Offices,
Centralized and Decentralized Concept
The Coca Cola Company is a centralized
It makes operating the international subsidiaries
more efficiently. Although there are managers
in all of these facilities which will make
decisions of hiring employees and local
decisions, major decisions are made from
What is SWOT Analysis?
The name says it: Strength, Weakness,
Opportunity and Threat.
A SWOT analysis guides you to identify the
positives and negatives inside your organization
(S-W) and outside of it, in the external
Developing a full awareness of your situation
can help with both strategic planning and
When do we use SWOT?
SWOT Analysis helps in strategic planning in following
It is a source of information for strategic planning.
Builds organization’s strengths.
Reverse its weaknesses.
Maximize its response to opportunities.
Overcome organization’s threats.
It helps in identifying core competencies of the firm.
It helps in setting of objectives for strategic planning.
profit and net
Analysis of SWOT
Analysis Of SWOT
High debt level
Corporate Level Strategy
•Coca-Cola has long been committed to a
product development strategy.
•This allow Coca-Cola to penetrate existing
markets with new products due to their high
•This strategy capitalizes on Coca-Cola’s
favorable trademark reputation