Social Networking
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Social networking allows individuals to build online communities to share interests and activities. Early social networks included SixDegrees.com in the 1990s and connecting "six degrees of separation" between individuals. The rise of the internet allowed for more anonymous interactions and the first recognizable social networks. Today, hundreds of millions of users engage with social networks daily on sites like Facebook and YouTube. While some companies block access due to concerns over productivity, social networks enable new forms of collaboration between employees and with customers. Emerging technologies will further integrate social networks across multiple platforms and devices through mobile access, location-based services, and semantic applications on the "Social Web."
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Social Networking
- 1. Social Networking CIB 29th April 2008 by Andrew J Scott www.andrewjscott.com
- 5. “A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.”
- 8. John Guare
- 10. Why now?
- 11. 1993 “On the internet, nobody knows you’re a dog”
- 12. 106022.2413@compuserve.com I am NOT a number!
- 13. Credit: Nova Spivak & Radar Networks 2007
- 14. Social Networking CIB 29th April 2008 Social Software
- 15. The Age of Social Software Connected network Collaboration Self publishing & expression
- 16. ..not to be confused with • “The Social Web” – 2005 - XDI – XRI, FOAF, XFN, RDF etc etc
- 17. 2005 “I had my own blog for a while, but then I decided to go back to just pointless, incessant barking”
- 18. Wiki’s • Collating a mass of data in one place • Easy co-operative editing of pages • Checks and balances • Never finished
- 26. • YouTube has 258 million users • 50% of Facebook users log in daily
- 29. • 14% disciplined, 5% fired • 66% share too much (so say some) • 50% FTSE100 companies block access • Sap productivity? • Breach of corporate protocols? (Forrester/Sophos survey 2007)
- 30. Legal issues…
- 32. • Work is increasingly collaborative • Nature of work is changing • Human capital is replacing physical capital as a measurement of organisational value
- 36. What is community related? • Any team collaboration, such as for a sales team • External or Internal customer support sites • Company feedback/discussions • Email discussions/archiving • Archiving important decisions • Publishing
- 39. • Social Capital: “the value of people’s social connectedness through their networks and engagement in the community around them” • “Social capital, where it exists, is extremely important.”
- 40. • Using an optimal growth model, social barriers to communication are shown to have a negative effect on both productivity and the accumulation of reproducible capital. • The 23 model generates important and testable propositions: a policy parameter that reduces the barriers to communication across social networks raises economy-wide productivity,” Productivity, factor accumulation and social networks: theory and evidence R. Quentin Grafton, Tom Kompas and P. Dorian Owen
- 41. YES
- 47. Groups
- 48. Benefits reported by employees
- 49. Enterprise 2.0
- 50. Whats next? 1. Aggregation & integration
- 52. In facebook….
- 53. Whats next? 1. Aggregation & integration 2. Mobile
- 54. Whats next? 1. Aggregation & integration 2. Mobile 3. LBS
- 55. Whats next? 1. Aggregation & integration 2. Mobile 3. LBS 4. Semantic Web (Web 3.0 or the Social Web)
- 61. • “Only” 100 million Facebook users • Only 15% of U.S. users on social networks • Social footprint not carbon footprint
- 62. The Age of Social Software Connected network Collaboration Self publishing & expression Intelligent services (Web 3.0)
- 63. In summary: Top down is becoming bottom up • More user / customer / employee input • More collaboration on product and service development • More spontaneity
- 64. • Start outward - work inward • Define a measurement of success • Get board backing • Charm the non-believers • Start small but think BIG Where do you start?
- 65. • Bibliography & Credits • John Breslin, DERI • Ed Brill, IBM, Business aspects of social software and collaboration, 2006 • Charlene Li, “Groundswell”, Forrester • Nova Spivak & Radar Networks 2007 • The New Yorker magazine
Editor's Notes
- Who recognises one of these? Is your life like this?
- The term social is derived from the Latin word socius , which as a noun means "an associate, ally, companion, business partner or comrade"
- J. A. Barnes started using the term systematically to denote patterns of ties that cut across the concepts traditionally used by the public and social scientists
- Quick search
- 1967 ran an experiment sent several packages to 160 random people living in Omaha, Nebraska, asking them to forward the package to a friend or acquiantance who they thought would bring the package closer a stockbroker friend in Boston, Massachusetts. The letter said "If you do not know the target perosn - dont try to contact him directly. Instead, mail to a friend who is more likely than you to know the target person." Milgram discovered that the majority of the letters made it to the broker within 5 or 6 "steps".
- 1990 Play by John Guare brought the phrase to common use The plot of the play was inspired by the real-life story of David Hampton, a con man who managed to convince a number of people in the 1980s that he was the son of actor Sidney Poitier
- Spawned a game.
- A public understanding of the concept of six degrees
- 1993 – about putting your brochure online, publishing price lists, glorified address book – and of course email
- email – I actually had an email address like this But now we’ve evolved – the internet has evolved, its less about technology and more about the people
- To understand Social Networks – you really have to look at the whole of the web Tim O’reilly coined the term in 2004 - and said “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform “ Interactive Websites as applications not brochureware Map mashups – if anything there is too much information
- We’re talking social software, not social networks
- difficult The term social web was used to describe a set of technonologies (XRI Data Interchange) XRI extensible resource identifiers
- Because its about more than social networks
- Hawaiin term “quick” or “fast” Never finished –is something that runs through Web 2.0 – BETA – always evolving, continuing iteration
- 1998 1999 1999 Blog every 10 seconds 2006 Internet & American Life Project estimated US blog pop. 12 million American adults The number of US blog readers was estimated as 57 million adults
- 100 million users Mostly REAL identities
- 170 million users Who you want to be Music bias Common interests drive
- 6/10 top internet sites are social none were on the list in 2005
- (youtube, live.com, facebook, hi5, wikipedia, orkut) 50% visit weekly or more
- A global phenomena
- What is all this? Douglas Merril – Googles CIO – enterprise software not as good anymore as consumer
- Ellen Simonetti, a Delta Air Lines flight attendant, started a blog She got fired What happened? Delta went bankcrupt – she sold a book
- You can changes whats already happening
- 1.Specialisation, optimisation, just in time 2.Anytime, anywhere Fast, smarter, better 3. >>>
- “ It'll be no more mandatory that CEO's have blogs than that they have a phone and an e-mail account. If they don't, they're going to look foolish" Jonathan Schwartz, Sun Microsystems
- Canadian Institute for Advanced Research Social Interactions, Identity and Well-Being Upward trend for 70 years, declined in the last 30 years. This is taking economics back to its roots — the utility of people
- Social text “25% decrease in project time” – collaborative workflow; submission of specs for group review We use a wiki to track our projects and specification of software
- Bacon and eggs Del monte
- Lets talk about tampons Proctor & Gambel
- blogs, forums, photo, file, and media galleries, optimized control panel, groups, Robust user profiles, groups, messaging, and social streams
- So its all good?
- More aggregation and integration – let me give an example
- Bringing data to me
- Who hasn’t got a mobile?
- 3. Whos got a camera in their phone?
- What is it? Web 2.0 was enabling me access to data, Web 3.0 is about which data – meaning, personalisation Why is that important?
- Poor old me
- Look at the size of this. Its just one profile.
- Too much data; too many services; too much communication
- Content overload
- -quicker iterations, open communication, responsive to customers and colleagues
- 1. Start with your customers 2. ROI 3. Convince your boss 4. Convincethe naysayers 5. Do something – e.g. a blog