On June 6, 2012 I was on a panel at BookExpo America called "Apps for Publishers: The What, Why and How". I tackled a niche topic: a look at the tools available for publishers and authors who *don't* have a big budget. Good news is, plenty of options exist!

2. App Making Tools
Peter Meyers
@petermeyers
newkindofbook.com

3. Simple Picture Books
limited-to-no interactivity, good for replicating print onscreen & artbooks

4. Simple Picture Books
✤ Expect to pay: less than $10
✤ Watch out for: great expectations
✤ Check out: Red Jumper’s Book Creator, Blurb eBooks

5. Picture Book + Motion
rethinking kids books on touchscreen: tappable, moving editorial content

6. Picture Books + Motion
✤ Expect to pay: free to create; $500+ to sell as apps
✤ Watch out for: usability; startup syndrome
✤ Check out: Moglue, Demibooks Composer

7. Enhanced Ebook Apps
combining text, audio, videos, pop-up windows, & more

8. Enhanced Ebook Apps
✤ Expect to pay: free, monthly fees, royalty splits
✤ Watch out for: per download charges; platform lock-in
✤ Check out: iBooks Author, Inkling Habitat, Atavist, Vook, Adobe DPS,
Woodwing, Aquafadas, Red Foundry

9. Tools for Practicing
helping authors & editors discover what’s possible

10. Tools for Practicing
✤ Keynote
✤ Polyvore
✤ Webdoc
✤ Hype

11. Questions
@petermeyers
newkindofbook.com
peter.meyers@gmail.com