Your iPad doesn’t careabout your contentstrategySeriously, dude.
“We should dosomething about theiPad.”
“We should dosomething about thesofa.”
Content StorePrint Web
Content StorePrint Web
Content StorePrint Web
Content StorePrint WebmWebTabletmAppeBooks
Do you?
Model 1: Membership
"What we are yet to crack is a realdifferentiation in terms of how content isdisplayed.At the moment we are notdisplaying ...
Model 2:Targetting
"Reading a long article sat bolt upright ina chair isnt a great reading experience.Sitting on your sofa with a tablet gent...
Adam Tinworthadam@onemanandhisblog.com@addershttp://www.onemanandhisblog.com
Your iPad doesn't care about your content strategy
Your iPad doesn't care about your content strategy
Your iPad doesn't care about your content strategy
Your iPad doesn't care about your content strategy
Your iPad doesn't care about your content strategy
Your iPad doesn't care about your content strategy
Your iPad doesn't care about your content strategy
Your iPad doesn't care about your content strategy
Your iPad doesn't care about your content strategy
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Your iPad doesn't care about your content strategy

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A presentation on multi-channel publishing I gave at Brighton Content Strategy Meetup

Published in: Technology, Business
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Your iPad doesn't care about your content strategy

  1. 1. Your iPad doesn’t careabout your contentstrategySeriously, dude.
  2. 2. “We should dosomething about theiPad.”
  3. 3. “We should dosomething about thesofa.”
  4. 4. Content StorePrint Web
  5. 5. Content StorePrint Web
  6. 6. Content StorePrint Web
  7. 7. Content StorePrint WebmWebTabletmAppeBooks
  8. 8. Do you?
  9. 9. Model 1: Membership
  10. 10. "What we are yet to crack is a realdifferentiation in terms of how content isdisplayed.At the moment we are notdisplaying different content on thehomepage in each channel. I think thatwill start to change over the next year…"— Rob Grimshaw, ft.com
  11. 11. Model 2:Targetting
  12. 12. "Reading a long article sat bolt upright ina chair isnt a great reading experience.Sitting on your sofa with a tablet gentlyscrolling through a long article whileenjoying a cup of tea? That is a greatreading experience"— Rob Grimshaw (again)
  13. 13. Adam Tinworthadam@onemanandhisblog.com@addershttp://www.onemanandhisblog.com

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