Key Result Areas and KPIs (Key Performance Indicators)

1. KRAs & KPIs
Knowing what they Are & How to
Write Them

2. The Precursor -1

3. The Precursor -2

6. KRAs : Key Result Areas
“Key Result Areas” or KRAs, also called “Key
Performance Areas” (KPAs) refer to general areas of
outcomes or outputs for which a role, or a
combination of roles, is responsible. These are the
areas within the organization where an individual or
group, is logically responsible / accountable for the
results.

7. Role of KRAs
• Clarify Role
• Align the roles to the organization's business or
strategic plan
• Focus on results rather than activities
• Communicate the role’s purposes to others
• Prioritise activities, and improve time/work
management
• Make value-added decisions
A typical area targets three to five KRAs.

8. Some of the Key Result Areas
Market
ShareTalent
Gross
Margin Costs
Customer
RetentionRevenue
New
Product
Develop
ment

9. Remember to focus on whythe job exists and not on whatthe person
does
what WE do ?
(“I fix machinery”)
what our job title is
(“I’m an Engineer”)
BUT why our job exists, which is the vital one
(“I keep the plant operating”)
FOCUS : why our job exists

14. Example

15. Another Example