This document discusses various sales and marketing strategies used by businesses including loss leaders, anniversary offers, loyalty programs, rebates, installment plans, extended warranties, reference pricing, and captive strategies. It provides examples and definitions for each type of strategy.

1. • -Group 8
• Shruti Nagdive (109)
• Soumodeep Das(110)
• Sreshta Sunil Kumar(111)
• Ruchi Tallewar(113)
• Deevena Angel Thirupathi(114)
• Uppalapati Sai Apoorva(115)

2. • Store sells selected goods below cost in order to stimulate additional store
traffic
• Idea is to make up for the losses on highlighted products with additional
purchases of profitable goods

4.  This is a special price set for a product, product range or service for a
limited time frame and event.
 For example, a supplier or retailer might celebrate an anniversary, and
advertise special discounts for the anniversary week or month.
 The prices for similar products when the retailer first opened.

8. Yatra Anniversary Offer - Huge Discounts on Flights, Hotels, Holidays and Buses

9.  Sellers offer special pricing only for certain customers
 With a certain fee they can get a plethora of services

13.  Instead of cutting its price, the company can offer customers low- interest
financing.

17.  Auto companies and other consumer-goods companies offer cash rebates to
encourage purchase of the manufacturers’ products within a specified time
period.
 Rebates can help clear inventories without cutting the stated list price

18.  When you buy an item that comes with an instant cash rebate, you
get the rebate at the time of purchase. The rebate amount is
subtracted from the original price and you pay the discount amount.
There’s no need to fill out claim forms or wait for your rebate check -
- it all happens instantly.

19.  To receive this type of rebate, you’ll pay full price for the item at the time
of purchase.
 You’ll receive a claim form to fill out and mail to the manufacturer of your
goods.
 In most cases, you’ll also need to send a copy of your receipt with the
form.
 After the manufacturer processes your claim, you’ll receive a check or
debit card for the rebate amount in the mail.

20.  Process rebate claims for you through their websites.

21. Some credit cards offer cash back on purchases you charge to the card.
These rebates typically range from 1 percent to 5 percent depending on the
terms of your card.
These rebates are either credited automatically to your account, decreasing
your balance owed,
 or they collect until you decide what to do with the rebate balance.

22.  Stretching loans over longer periods
 Thus, lower monthly payments
 Consumers focus on the monthly affordability

26.  To promote sales by adding a free or low-cost warranty

30.  Sales strategy wherein the seller sets an artificial (inflated) price for a
product and offers to reduce the price from that point, thereby creating a
false notion of a great or bargain deal in the consumer’s mind.
 Also called “Noticeable Price Difference”.
 Mostly used in supermarkets and departmental stores to create an
impression of good value

33.  Captive strategies comprise any kind of marketing and sales strategy
whereby the customer, having made an initial purchase or decision, is
constrained to purchase future items only from the same vendor.