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How work a franchise
1- Overview Carrefour Proximité franchise
2 Three kinds of franchise
3- The support
 Concepts adapted to customer expectations
 Products proposed in the best value for
money
 Services and operational teams are
dedicated to transmit them their know-
how
• Carrefour Contact
• Carrefour City
• Carrefour Express
• Carrefour Montagne
Size of stores Annual
sales per
store
Number of
employees per
store
Numbe
r of
store
Minimum capital
investment
From 90 to 900 m² From 900K€
to 10 M€
From 3 to 25 1,722 7,5K€ in lease
management
80K€ until 200K€ in
investor
Join the number 1 of the food’s franchise
Overview Carrefour proximité franchise
The franchisees of Carrefour Proximité benefit from all team assets of the group
How work a franchise
1- Overview Carrefour Proximité franchise
2 Three kinds of franchise
3- The support
Three kinds of franchise
The goal: Promote skills and entrepreneurship
Franchisee
Business manager and owner
Lease management
To become owner
Junior evolving
The social ladder
Franchisee
The strenghts to take up this challenge
•Have the soul of a storekeeper
•Be attracted by the food retailing
•Be a good administrator
•Possess capacities of organization,
management and a sense developed by the
service
•Make a commitment in the life of the network
To acquire his own franchised shop, a
minimum financial contribution of 50 K€
is necessary. This allows to acquire a
business of closeness of the network
Carrefour.
Lease management
This plan allows to the lease managers to rent and manage a stock in trade
that belongs to the Carrefour Proximité’s sign.
Later 3 - 4 years of exploitation as lease manager, you will have established
the necessary contribution to become an owner of a franchised store.
This plan allows a candidate for the franchise with a
minimum contribution of 7,500€ and presenting the
required qualities, to become a business manager.
Junior evolving
To enhance the professionalism of our
franchise's teams, we developed an internal
training dedicated to successful and ambitious
assistants who envisage forward to become a
business manager.
This training, combining theoretical
courses and practical experience in
store, is intended for assistants who
work since minimum 1 year.
The program includes 2 days of training a
month distributed over two years. It deals
with jobs, sales management, customer
relationship and management. All the aspects
of the convenience store are approached.
At the same time, the assistant is supported in
his project by his franchisee who take the
guardian's role.
At the end of this training, you will
have all the skills to apply for the
franchise.
Strengh’s request
We look for single people or in couple, dynamic
and autonomous, ready to respecting the concept
and the know-how who make our success.
If you recognize yourselves in the profile of a
franchisee, contact us!.
 Have the soul of a storekeeper,
 To be sensitive to fresh products,
 To be good administrator,
 Possess capacities of organization
a developed sense of service
How work a franchise
1- Overview Carrefour Proximité franchise
2 Three kinds of franchise
3- The support
The support
We advise you and support you in
your corporate development plan,
and about 800 professionals of the
distribution stores can help you at
any time.
The development service
Our teams, women and men from
real estate’s world, are the experts of
all our commercial establishment.
The main rule: the location
Person in charge Development: the real estate
expert of your project.
According to every sign concept, they bring
you their real field knowledge by an analysis
of the site and a personalized market study.
Real advisers, they ensure the negotiations of
land deal and administrative (co-ownerships,
requests of town planning, police of brand,
authorization of opening) to make of every
project of creation a success
They also intervene on the life of the
network by diagnosing the capacities
of zoom capability or the transfer of
the existing stores.
The financing
Sofinedis: a financial expert to your service
We support you in the creation of your
company, the study and the editing of the
financial files as well as the negotiation
with banks.
Within the framework of an
investment, we offer you the
possibility of resorting to Sofinedis
(Finance company for the
Expansion of the Distribution)
which can negotiate directly with
banks.
This Financial institution of
the Carrefour Group,
specialized in the services
and financial products, will
help you and will advise you
in your research for financing
and in the management of
your flows of exploitation.
The technical service
Technical Person in charge: the guarantor
of your project.
In permanent relation with
stores, architects,
administrations and our partner
companies of the technical
building, the persons in charge
of every Carrefour Proximité
region become attached to the
everyday life to coordinate
work sites of construction and
maintenance of the park.
Under the aegis of the Direction
of the Development, the
experts participate in the
follow-up of the projects.
Of the establishment of a feasibility study
at the end of the work, every technical
person in charge insures the steps of
administrative requests (building permit,
demolition permit, allowed to fit out,
statements of the beginning and of the end
of construction site work).
They issue calls for tender and negotiate
the prices by selecting the best companies
in the best costs
The training
And to develop your skills throughout
your operation, you will take advantage,
as well as your teams, of an internal in-
service training leaning on a diagnosis of
your needs upstream for a better
performance.
So that the handling of your store is
made in the best conditions and
according to your course, we shall train
you in our tools, our specific processes
and you can discover in our stores
schools certain traditional shelves as
the butcher's shop, the fruits and the
vegetables …
This training is free. We shall
propose you that this training is
indemnified within the framework of
a contract of internship; besides, we
assure a partial coverage of your
costs of transport and catering.
Merchandising offer
The marketing department develops the
assortments of products, rates and the
plans of establishment according to the
commercial policies defined by the
managements of brands to optimize the
profits of your outlet.
You take advantage of the purchasing power of
the Carrefour Group by supplying you with our
warehouses and with our referenced suppliers.
Promotion
Our teams of promotion take care of you!
To allow to increase the fame of our brands, we adapt our
promotion plans to the concept of every sign (media
promotion, leaflet and advertisement on the sales location ,
without forgetting the events operations and the loyalty).
Need for a support to
draft a contract or
solve a dispute with
one of your
employees? No panic,
the service social
management is there
to inform you, advise
you and assist you by
telephone on all the
questions touching
the management of
your staff and the
labor law.
Within the
human resources
of Carrefour
Proximité France,
the service social
management
supplies by
telephone advice
and assistance on
all the subjects
touching the
labor law.
In every region,
the service is
insured by a
person in charge
and an assistant.
Its main missions are
the help to the writing
of contracts of
employment and
amendments, as well
as the research for
legislative texts or for
decision of
jurisprudence to
answer all your
questioning, in
particular when you
are confronted with a
problem with one of
your employees:
absences without a
proper justification
Social management
Once every two months, a " social flash " is sent by mail to
the franchisees: it is about a concrete and practical newsletter
which reminds main rules in labor law and makes a point on
the legislative and case law current events.
Personalised support
A monthly account of management also allows you
to follow the results of your company.
The Franchise Adviser is
your privileged interlocutor.
He advises you in the
exploitation of your store
and answers the difficulties
that you can meet by
leaning, where necessary, on
our specialists:
· Training (jobs, computing)
· Merchandising
· Relations and social legislations
· Development
· Administrative, financial and legal
How work a franchise

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How work a franchise

  • 1.
  • 2. How work a franchise 1- Overview Carrefour Proximité franchise 2 Three kinds of franchise 3- The support
  • 3.  Concepts adapted to customer expectations  Products proposed in the best value for money  Services and operational teams are dedicated to transmit them their know- how • Carrefour Contact • Carrefour City • Carrefour Express • Carrefour Montagne Size of stores Annual sales per store Number of employees per store Numbe r of store Minimum capital investment From 90 to 900 m² From 900K€ to 10 M€ From 3 to 25 1,722 7,5K€ in lease management 80K€ until 200K€ in investor Join the number 1 of the food’s franchise Overview Carrefour proximité franchise The franchisees of Carrefour Proximité benefit from all team assets of the group
  • 4. How work a franchise 1- Overview Carrefour Proximité franchise 2 Three kinds of franchise 3- The support
  • 5. Three kinds of franchise The goal: Promote skills and entrepreneurship Franchisee Business manager and owner Lease management To become owner Junior evolving The social ladder
  • 6. Franchisee The strenghts to take up this challenge •Have the soul of a storekeeper •Be attracted by the food retailing •Be a good administrator •Possess capacities of organization, management and a sense developed by the service •Make a commitment in the life of the network To acquire his own franchised shop, a minimum financial contribution of 50 K€ is necessary. This allows to acquire a business of closeness of the network Carrefour.
  • 7. Lease management This plan allows to the lease managers to rent and manage a stock in trade that belongs to the Carrefour Proximité’s sign. Later 3 - 4 years of exploitation as lease manager, you will have established the necessary contribution to become an owner of a franchised store. This plan allows a candidate for the franchise with a minimum contribution of 7,500€ and presenting the required qualities, to become a business manager.
  • 8. Junior evolving To enhance the professionalism of our franchise's teams, we developed an internal training dedicated to successful and ambitious assistants who envisage forward to become a business manager. This training, combining theoretical courses and practical experience in store, is intended for assistants who work since minimum 1 year. The program includes 2 days of training a month distributed over two years. It deals with jobs, sales management, customer relationship and management. All the aspects of the convenience store are approached. At the same time, the assistant is supported in his project by his franchisee who take the guardian's role. At the end of this training, you will have all the skills to apply for the franchise.
  • 9. Strengh’s request We look for single people or in couple, dynamic and autonomous, ready to respecting the concept and the know-how who make our success. If you recognize yourselves in the profile of a franchisee, contact us!.  Have the soul of a storekeeper,  To be sensitive to fresh products,  To be good administrator,  Possess capacities of organization a developed sense of service
  • 10. How work a franchise 1- Overview Carrefour Proximité franchise 2 Three kinds of franchise 3- The support
  • 11. The support We advise you and support you in your corporate development plan, and about 800 professionals of the distribution stores can help you at any time.
  • 12. The development service Our teams, women and men from real estate’s world, are the experts of all our commercial establishment. The main rule: the location Person in charge Development: the real estate expert of your project. According to every sign concept, they bring you their real field knowledge by an analysis of the site and a personalized market study. Real advisers, they ensure the negotiations of land deal and administrative (co-ownerships, requests of town planning, police of brand, authorization of opening) to make of every project of creation a success They also intervene on the life of the network by diagnosing the capacities of zoom capability or the transfer of the existing stores.
  • 13. The financing Sofinedis: a financial expert to your service We support you in the creation of your company, the study and the editing of the financial files as well as the negotiation with banks. Within the framework of an investment, we offer you the possibility of resorting to Sofinedis (Finance company for the Expansion of the Distribution) which can negotiate directly with banks. This Financial institution of the Carrefour Group, specialized in the services and financial products, will help you and will advise you in your research for financing and in the management of your flows of exploitation.
  • 14. The technical service Technical Person in charge: the guarantor of your project. In permanent relation with stores, architects, administrations and our partner companies of the technical building, the persons in charge of every Carrefour Proximité region become attached to the everyday life to coordinate work sites of construction and maintenance of the park. Under the aegis of the Direction of the Development, the experts participate in the follow-up of the projects. Of the establishment of a feasibility study at the end of the work, every technical person in charge insures the steps of administrative requests (building permit, demolition permit, allowed to fit out, statements of the beginning and of the end of construction site work). They issue calls for tender and negotiate the prices by selecting the best companies in the best costs
  • 15. The training And to develop your skills throughout your operation, you will take advantage, as well as your teams, of an internal in- service training leaning on a diagnosis of your needs upstream for a better performance. So that the handling of your store is made in the best conditions and according to your course, we shall train you in our tools, our specific processes and you can discover in our stores schools certain traditional shelves as the butcher's shop, the fruits and the vegetables … This training is free. We shall propose you that this training is indemnified within the framework of a contract of internship; besides, we assure a partial coverage of your costs of transport and catering.
  • 16. Merchandising offer The marketing department develops the assortments of products, rates and the plans of establishment according to the commercial policies defined by the managements of brands to optimize the profits of your outlet. You take advantage of the purchasing power of the Carrefour Group by supplying you with our warehouses and with our referenced suppliers.
  • 17. Promotion Our teams of promotion take care of you! To allow to increase the fame of our brands, we adapt our promotion plans to the concept of every sign (media promotion, leaflet and advertisement on the sales location , without forgetting the events operations and the loyalty).
  • 18. Need for a support to draft a contract or solve a dispute with one of your employees? No panic, the service social management is there to inform you, advise you and assist you by telephone on all the questions touching the management of your staff and the labor law. Within the human resources of Carrefour Proximité France, the service social management supplies by telephone advice and assistance on all the subjects touching the labor law. In every region, the service is insured by a person in charge and an assistant. Its main missions are the help to the writing of contracts of employment and amendments, as well as the research for legislative texts or for decision of jurisprudence to answer all your questioning, in particular when you are confronted with a problem with one of your employees: absences without a proper justification Social management Once every two months, a " social flash " is sent by mail to the franchisees: it is about a concrete and practical newsletter which reminds main rules in labor law and makes a point on the legislative and case law current events.
  • 19. Personalised support A monthly account of management also allows you to follow the results of your company. The Franchise Adviser is your privileged interlocutor. He advises you in the exploitation of your store and answers the difficulties that you can meet by leaning, where necessary, on our specialists: · Training (jobs, computing) · Merchandising · Relations and social legislations · Development · Administrative, financial and legal

Editor's Notes

  1. Devenez chef d’entreprise. Réaliser votre ambition de devenir chef d’entreprise. C’est possible, en rejoignant les enseignes de Carrefour Proximité.
  2. la mise à disposition de magasins en location gérance.
  3. Since 2033 The course constitutes a real opportunity for the assistants of Carrefour Proximité’s stores
  4. Every region of Carrefour Proximité provides you his development service and advice.
  5. Les clients plébiscitent le commerce de proximité. Le groupe  Carrefour  apporte tout  son  professionnalisme dans ce format d’avenir.