IML is a field marketing services company operating in 17 countries across the Middle East, North, and Southern Africa. They provide various services including in-store media placement, merchandising, promotions and events, mystery shopping, and recruitment. IML has over 50 offices and works with major brands across various industries to help support their sales and marketing strategies through effective field marketing programs.

1. Presentation
Middle East &
North Africa

2. CONTENTS
Who We Are?
What We Do?
Who We Do It For?
Business Divisions
On Line Reporting
What We Can Do For You?

3. The IML Group is a Field
Marketing Services
Company.
Established in 1992, IML
today operates across 17
countries
with a total of 50
Operational Offices covering
the Middle East, North and
Southern Africa with a
current turnover in excess of
$200 million.
Who We Are …

4. What We Do?
• In-Store Media
• Online Reporting
• POSM Placement & Audit
• Merchandising
• Retail POSM Placement
• Product Launches
• Regional Material Distribution
• Mystery Shopping
• Logistics & Implementation
• Brand Ambassadors
• Promotions & Events
• Digital Mapping
• Outdoor Media Audits
• Roadshows
• Dealer Training
• Recruitment & Legalization
• Odyssey Talent Assessment

5. Key Clients

6. Main Business Divisions

7. IML has established a substantial
Promotions department covering
the GCC, Levant and Egypt
markets.
A variety of promoters, hostesses
and models are provided
constantly to support major
brands across the region.
IML’s expertise extends
throughout all platforms and
Government processes ensuring
highly impactful & successful
campaigns.
Promotions

8. IML provides full or partial support
to direct brands and creative
agencies throughout the region in
the delivery of Events and
Roadshows.
This expertise encompasses Mall
Activations, Events, Roadshows,
along with all Municipality and
Government department
Processes for each market.
Other Services Include :
• Stand Construction and
Implementation
Events

9. IML has a great depth of experience
in delivering BA programmes across
the region.
All BA programmes play a critical
role in delivering the sales
strategies for our clients.
BAs ensure all consumers receive
the intended brand experience and
are exposed to the highest standard
of service available in any retail
environment.
Brand Ambassadors

10. IML currently deploys over 300
merchandisers across the region to
support its clients.
The various teams guarantee
brand uniformity across the retail
landscape. All product ranges are
maintained as per the
Intended planograms maximizing
sales opportunities.
All clients are constantly kept
appraised through detailed
reports accessible on line anytime.
Merchandising

11. Field Marketing
A 360 degree field marketing solution
involving teams of FM Representatives
deployed in the market to support its clients
Retail initiatives.
Services Include :
- Data collection & General Activities: Collect general & sales
data from direct sources within the outlets. Check
promotions, incentives and any competitor activities.
- Training all sales personnel within the store on Key Selling
Points & product specifications
- Merchandising: Distribute & Deploy POS materials as per the
Visual Merchandising Guidelines.
- Manage live demo devices & content distribution and key
furniture maintenance ensuring the consumer experience is
optimal.

12. IML supports numerous clients
with teams of Mystery Shoppers
operating at the sharp end of the
customer experience.
The MSP programmes provide
essential insight into the exact
service levels being delivered to
consumers throughout the sales
pipeline.
The reported results allow IML’s
clients to evaluate and improve
their sales strategies and
consumer experience.
Mystery Shopping

13. In-Store Media Services
IML are pioneers in In-Store
Media in he region. We are
constantly innovating and
launching new mediums for
brands to engage with
customers in the retail
environment
The in-store network is at the
heart of IML’s Media portfolio.
However the IML network also
covers the Grocery channel,
Malls, Washrooms, Shisha
parks, and Pharmacy channels.

14. In-Store Media Services

15. Retail POSM Placement
• POSM distribution covering 10
regions: UAE, Morocco, Egypt,
KSA, Jordan, Kuwait, Bahrain,
Tunisia, Morocco, Qatar and
Oman
• Producing, shipping and
distribution of materials.
• Managing operations to gain
more ROI at strategic places
of purchase
• Successfully increasing brand
awareness in different
markets through effective
distribution and reporting
tools.

16. Laundry Advertising&
Sampling
Available in :
• Laundry Bag Advertising
• Hanger Advertising
• Sampling
The beauty of Laundry Advertising
and Sampling lies in it’s ability to
reach specific genders, it is
geographically targeted, and a
cost effective and creative way to
reach your target market.
With 450 dry cleaners distributing
270 000 hangers a week in KSA,
and 130 000 hangers each month in
Dubai, it is a powerful means to
accessing your target market

17. The most effective place to educate your customers about your business.
Washroom advertising catches your audience at the rare time each day
when they are literally craving for something to read
Lifestyle targeted
Captive Audience – Long and effective impact
One on one communication
No Clutter
Exclusivity
Gender targeted
Direct response
Path to Purchase
Washroom Advertising
55 Seconds
Average male Impact time
105Seconds
Average female Impact
time

18. Washroom Clients

19. Baby-Changing Room
& Washroom Media

20. Tester Frames,
Cabin Doors and Mirror

21. Gym Advertising &
Sampling
IML have recently signed a deal with Fitness First, one of
the world’s leading health and fitness companies, to
manage all Media and Branding in their gyms
throughout the region
Fitness First currently boast 70,000 members in 46 clubs
(soon to be 52 clubs) across UAE, Bahrain, Qatar, Saudi
Arabia, Jordan and Kuwait.
Member Profile :
• .80% of Members are 18-40 years old
• Gender : Women 40% Men 60%
• Average Monthly Earnings : 10,000 AED
• Occupation: Professional, Housewives and Families
• Nationality: Local Nationals, Other Arab Nations,
Asians & Expats

22. Gym Media

23. Media Services
Fascia BrandingTrade Branding (Outdoor Stickers)
Print & Production Prototyping

24. IML Employment Services
• IML Employment Services offers complete recruitment and personnel management
solutions across the UAE. Whether you are opening a new company or mounting your
existing business, IML Employment Services can support you in every step of the way.
• With our specialized license, we are able to offer unrestricted employment visas,
empowering you to nurture your business rapidly.
• Processing your employees under our sponsorship, provides you the comfort of a entirely
legal and hassle free workforce.
• Not only will IML Employment Services fulfil your manpower and HR requirements, we
also offer a complete personnel and project management package.
• We can manage individual employees or full teams on your behalf, as well as full project
management on events and marketing activities, from concept to completion, logistics to
post activity analysis, providing detailed reports, as you require.

25. IML – ES
Odyssey Assessment
IML have signed a regional exclusive distribution agreement with Evalex intellectual
Capital Management. IML will be distributing Odyssey, their assessment tool for
identifying talent and learning potential typically for entry-level jobs. Odyssey is a
tool that has already contributed significant ROI to many companies in varying
vertical sectors by improving the process of talent acquisition.
The Odyssey Assessment is an elegant delivery system that makes assessing large or
small volumes of people easy and cost effective through :
• A unique set of assessment tools
• A unique delivery system
• A quick completion time
• An easily accessible application
• Unique pricing

26. DHI is based in Doha, Qatar and offers
a distribution footprint of over 1200
outlets.
An official distributor for Vodafone
Qatar, and Vodafone’s Partner of the
Year 2011.
Sole distributor for Karwa
Mowasalat, the national bus carrier of
Qatar.
Provides Field Force, Events, Mystery
Shopping, Merchandising and
Branding support for several of the
groups clients.
Distribution House
International (DHI)

27. ‘DHI WINS VODAFONE
PARTNER OF THE YEAR 2011’

28. Summary
 IML is a proven and highly professional Field Marketing agency with over 20
years expertise within the field marketing services sector
• Extensive and varied case study portfolio
• High and medium profile clients – past and present
 IML can implement and manage highly complex & successful programmes
that fully support the sales & marketing strategies of our clients.
 Provide detailed reports online that keep our clients fully appraised of what’s
happening in their business theatre.
 Offer excellent regional coverage with local expertise.
• Local processes & requirements (Nitiqat).
• Government ministries.
• Strong understanding of Retail Landscape.
 IML will help you to tackle major issues in the MENA area such as the Grey
market
 IML has the legal and organizational structure to fully support our clients.
 IML is committed to the highest standards of Ethical conduct – Sedex
accredited.
 Competitive pricing
 A dynamic and multicultural team.
 IML is a proactive agency and constantly drives forward business with new
initiatives on behalf of our clients.

29. THANK YOU
Telephone: +971 4 330 6455
Fax: +971 330 6422
Address: P.O. Box 14402, Dubai, U.A.E.
Website: www.imlme.com