1. Strategy based on profit
Accent Serv International SRL
We put ‘Accent’ on profitability !
Are you profitable as much as you should be?

2. Who we are
We advise decision makers in leading companies in all
industries, helping them to achieve outstanding savings. We
contribute to our clients' success from a wide range of
business areas across Europe, we help them to develop
business strategies that support their business objectives
and give them a competitive edge. In addition we help
them to understand better their market and we help them
to find solutions to their problems on the entire spectrum of
consumer value chain, from suppliers, manufacturers,
distribution channels, to consumer insights and trends.

3. Who we are
We are specialized in Managerial Economics and Business
Strategy by providing basic economic tools, targeting with
priority the profit.
Experience gained over 17 years in international trade business
relationships with companies that are expanding globally
(Hyundai, Orange, Tekel), with experienced management in
globalization and crisis management, with a clear vision, both,
in terms of crises traps and the opportunities, represent a
guarantee of professionalism and solutions offered to our
clients in our consulting activity.

4. Why strategy based on profit ?
• No society can survive in the market, on medium and long
term without profit! We must recognize that profitability is
essential for the future success of business!
• Current economic crises shows how unpredictable is the
market development and strategy based on market share in
a tough competition even destroy the ability of the company
to produce profit on medium and long-term .

5. Why strategy based on profit?
Profit growth is difficult to achieve when:
• All market participants made profit from cost reduction
• Most of the revenues continue to be obtained from the
sale of products and services with a know n life time and
with similar evolution an the market
• customers can easily switch suppliers
• You activate in a highly competitive market, where
market size expansion is very difficult to be made and
is expensive

6. Why strategy based on profit ?
• the sale price decreasing transfers market share
from one competitor to another, but does not
increase the total volume of the market
• on the market appear various restrictions which
directly influence the supply and demand for your
products , in the form of taxes, ceiling prices and /
or floor prices, difficult conditions in granting loans
to individuals and companies

7. Our services
Our business is about maximizing clients’ profit, but equally
about crisis management, development, innovation and
relationship with partners.
Our services will provide business strategy reconfiguration
in order to maximize profit through:
• reorganization of internal databases and analysis related
to income, sales, variable costs, prices, market share,
advertising budget in order to identify new opportunities
for profit from current activities;

8. Our services
- analysis of price elasticity for own products and for
substitutes and complementary products, advertising
elasticity analysis, consumer income elasticity analysis and
sales efficiency analysis. Thus we estimate quantitatively
and qualitatively the influence of changes in market
demand for your products and services, increasing the
company's ability to predict the evolution of business, in a
changing market and to intervene in time to protect and
maximize the profits.

9. Our services
Our offer is customized according to requirements and may
consider reconfiguring the entire business strategy or only
certain aspects of the activity.
In this regard determinant are:
• the organization of the business,
• availability of data in the company, needed to perform
analyses and drafting strategy
• availability of your employees to cooperate and level of
their knowledge,

10. Our services
- Financial and human resources and time allocated to
obtain internal and external data, the level of expertise,
experience and know-how necessary for our employees and
collaborators.
Thus , the range of services offered include:
- Consulting in development / adjustment of the business
plan

11. Our services
- Setting the function describing the demand for your
products and services considering its price, the price of
complementary and substitute products / services
income of consumers, advertising and other variables;
- Consultancy for product development strategy

12. Our services
-Consultancy for marketing mix optimization
- Assistance in obtaining market information related to the
field in which you want to activate in Romania: profit
realized in industry, number of registered companies in that
field and their geographical distribution, the top 10
companies in the specified field of activity
- Assistance in making a SWOT analysis

13. Our services
- consultancy for competition’s map drawing, to
determine the key which differentiate your product and
where you have the biggest advantages / disadvantages,
depending on the size, growth potential, differentiation
potential, profitability and competition intensity existing
on your market
- consulting in strategy development of dealer network
nationwide and / or at international level

14. Our services
- Developing an effective system of bonus for employees /
dealer that is focused not only on achieving volumes, but to
achieve their goals both in terms of profit and in
terms of sales structure
- Assistance in pricing policy - establishing the relationship
between price and profit , for profit maximization

15. Our services
- Assistance in negotiating commercial conditions with
internal and external partners
- Consultancy in establishing the price policy,
determining the ratio between price and profit , for
profit maximization.

16. What we do …
We help you to divert all efforts - price, product,
promotion , position -to earn more money, not just to
sell more, anyway, to anyone and in any situation.
For many companies this change mean more than
getting extra profits: it means survival.
The result of this change in strategy may be
materialized in a profit increase equivalent to 1-3% of
revenue, if is applied correctly and consistently.

17. Non
aggressive
competition
/ Marketing
oriented on
PROFIT
New profit
opportunities
identified in
internal and
external data of
the company
Products’
specific
differentiatio
ns and their
capitalization
by price
Definition of
incentives for
employees /
partners
based on
efficiency,
which
emphasize
profits, not
sales volume
only
The control of
marketing
communicatio
n methods
Strategy
based on
market
share
Strategy
based on
PROFIT

18. Contact
Str. Cobadin nr. 3, Sector 5,
Bucharest , Romania
Website: www.accentserv.ro
Email: office@accentserv.ro
Owner/ Managing Director: Dalia Anghel
Mobile : +40744304758