2. FROM OUR ARCHIVE8
LFA’s president
Mr. Charles Arbid
receiving the first copy of
the Lebanese Franchise
Survey Study 2014
Franchise Focus training at
the Beirut Chamber of
Commerce and Industry for
LFA members
Franchising Bricks training seminar at
the Women’s Entrepreneurship Program
Presentation at the
LIOG event
Franchise Negotiation Tactics presentation
at LFA’s Beirut International Franchise Forum
and Exhibition (BIFEX)
Is a powerful business strategy to distribute goods and services and
to expand a successful business operation. Brands such as
McDonald’s, Starbucks, KFC, Zara, Carrefour, Coca-Cola, FedEx,
Avis, and Holiday Inn, are just few examples of globally recognized
franchise brands.
FRANCHISING
3. About Franchising
Franchising has become a widely spread business phenomenon
which encompasses nearly all industries:
The Way Franchising Works
A franchisor (owner of the brand and the system) grants to
the franchisee (the user) the right to use his brand, business
model, and operations manuals for a specific time period
and within a specified territory. The franchisor also provides
the franchisee with training, support, and other business
development opportunities. In return, the franchisee typically
pays the franchisor a combination of upfront fees, royalties,
and/or other fees set in the franchise contract.
Benefits of Franchising
Benefits to Franchisee
Learn from the expert owners
Increase chances of success
Benefit from a well-known brand
Receive continuous training and support
Leverage on the buying power of the group
Benefits to Franchisor
Expand to new markets faster
Limit risks
Reduce the use of own capital
Increase brand equity
Receive initial franchise fees
Receive continuous royalty fees
Automotive
Beverage
Business Services
Education
Food
Maintenance
Health Care
Hotels
Recreation and Tourism
Retail
Training
Others
4. 3
OUR COMPANY
Franchise Engineers is specialized in providing consulting services
to businesses seeking to expand their operations through franchis-
ing, and to established franchisors looking to improve and develop
their system further.
Our professional team of Certified Franchise Executives (CFEs),
corporate and franchise lawyers, and business and financial
consultants will help you meet your business needs, all under one
roof.
Franchise Engineers provides franchisors with a well-structured
franchise development program to optimize their expansion strat-
egy. We help them by preparing their franchise expansion matrix,
financial projections, operations manuals, Franchise Agreement
and Franchise Kit, among others. We also offer training to
franchisor’s management and staff and assist in franchise negotia-
tions.
Franchise Engineers advises entrepreneurs wishing to become
franchisees on acquiring the right international franchise. We
assist them throughout the acquisition negotiations with
franchisors, review the proposed franchise agreement and help
them close the deal with the most suitable terms.
Franchise Engineers undertakes the management of the franchise
operation for interested investors. We undertake budgeting,
manage site selection, procure necessary licenses, hire staff and
supervise their training, hire contractors, and we handle the market-
ing and day to day management of operations.
Franchise Engineers contributes to developing SME’s and the
franchising sector in the region by providing consulting services to
NGO’s and international donors.
5. FOCUS ON FRANCHISING
LFA’s president
Mr. Charles Arbid
receiving the first copy of
the Lebanese Franchise
Survey Study 2014
Franchise Focus training at
the Beirut Chamber of
Commerce and Industry for
LFA members
Franchising Bricks training seminar at
the Women’s Entrepreneurship Program
Presentation at the
LIOG conference
Franchise Negotiation Tactics presentation
at LFA’s Beirut International Franchise Forum
and Exhibition (BIFEX)
6. Franchise Planning
Based on needs assessment, we identify your optimal franchising
scenarios, potential sources of revenue and future expansion markets
and we develop appropriate financial projections.
IP Registration
We assist you to protect your intellectual property rights by
ensuring proper registration in target countries considered for
potential expansion.
Operations Manuals
We develop customized and comprehensive manuals that are concise
and friendly to use by franchisees. If you prefer to draft your own
manuals, we guide you in writing a detailed outline and then review
and edit the drafted manual.
Legal Documents
Developing a legal franchise agrement is a combined team effort
between both our franchise and legal departments. Our legal
counselors are proficient in developing the franchise agreement and
other legal documents to best protect your interests. They also help
you establish the optimal legal setup for future expansion.
FRANCHISE CONSULTING SERVICES
7. Franchise Kit
We provide you with the suggested content and design of
your franchise sales brochure which describes your
business, help generate interest, and creates franchise leads.
In addition to the franchise brochure, the franchise kit
comprises other documents and tools that serve to market
your franchise opportunity.
Franchise Sales Training
We prepare your franchise sales team to better promote your
franchise concept to interested entrepreneurs. Our franchise
sales training emphasizes the strengths of your franchise and
prepares your sta� members on how to generate more leads,
to manage the negotiation process, to overcome objections,
and to close deals in the future.
Franchise Support
We train your franchise development and support team on
how to develop further your franchise, how to generate
more revenues from franchising, how to enforce the agree-
ment, and how best to support the franchisees.
8. FRANCHISE MANAGEMENT SERVICES
Franchise Acquisition
We assist companies and entrepreneurs alike by identifying attractive
franchises in their sectors of interest, communicating with franchisors
on their behalf, negotiating franchise agreements, and closing the
deals.
When needed, we may also help in attracting investors to raise equity
to launch or expand the business.
Pre-Opening Management
• Identifying a suitable location for the concept
• Obtaining the necessary licenses
• Selecting and supervising contractors for site works
• Procuring equipment and furniture
• Hiring the staff and supervising their training
Operations Management
• Directing the company resources efficiently
• Setting annual budgets
• Monitoring daily sales and overall performance
• Managing employees and overseeing their development
• Communicating with franchisor
• Providing and analyzing periodic reports
• Expanding the business
9. BUSINESS AND FINANCIAL SERVICES
Business Plans and Feasibility Studies
Whether you want to create a new business, grow your existing one,
or get financing from a bank, we develop the business plan and/or
feasibility study to fit your needs. Having a professionally written
business plan will increase the chances of your project being
approved for financing.
Company Valuation
We conduct valuation studies to determine the value of your company.
This is needed when you want to increase the capital by bringing in
new investors, or when you want to sell a share of your company to an
investor. We also conduct valuations of existing businesses that you
would like to acquire.
Equity Placement
We assist clients raise equity capital for new ventures or for existing
operations. This is particularly helpful for entrepreneurs wishing to
introduce new franchise concepts to the region and are seeking poten-
tial investors. We prepare investor presentations/ private placement
memoranda and go-on road shows with our clients to pitch the proper
opportunity to the right prospects.
Training
We provide training on various business and finance issues such as
understanding financial statements, preparing business plans, prepar-
ing budgets, and developing financial models, among others.
10. .
T +961 1 751 777
M +961 70 870 900
E
W
info@franchiseengineers.com
www.franchiseengineers.com
