The document discusses different types of revenue streams that a business can use, including asset sales, usage fees, subscriptions, lending/renting/leasing, licensing, brokerage fees, advertising, service fees, and interest/investments. It then provides an example of consulting work to brainstorm revenue streams for Coca Cola using these categories. The groups are then tasked with brainstorming revenue streams for their own businesses and rating them based on customer and their own preferences.

1. The Science of Start
Session 5: Revenue streams
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scientific business strategy

3. What do you need to
learn this week?
paulshawsmith
scientific business strategy

4. What revenues streams
will the business use to
generate cash?
paulshawsmith
scientific business strategy

5. What is the optimum
pricing point for each
revenue stream?
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scientific business strategy

6. What are the different ways to make money?

7. 1
Asset sale
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scientific business strategy

8. Things

9. Vehicles

10. Buildings

11. 2
Usage fee
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scientific business strategy

12. Telephone bill

13. Room rental

14. 3
Subscription fees
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scientific business strategy

15. Experienced Employees

16. Medical aid fees

17. 4
Lending/
Renting/
Leasing
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scientific business strategy

18. Property rental

19. Car rental

20. 5
Licensing
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scientific business strategy

21. Cartoon licensing

22. Brand licensing

23. Process licensing

24. Patent licensing

25. 6
Brokerage fees
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scientific business strategy

26. Real estate agents

27. The barter baron & Rusting Mazda’s

28. 7
Advertising
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scientific business strategy

29. Advertising revenue

30. Advertising fees

31. 8
Service fee
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scientific business strategy

32. Once off fee

33. Coaches

34. 9
Interest & investments
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scientific business strategy

35. Banks

36. Pick n’ Pay

37.  Asset sale
 Usage fee
 Subscription fee
 Lending/leasing/renting
 Licensing
 Brokerage fees
 Advertising
 Service fees
 Interest and investment
Different types of revenue streams

38. Questions
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scientific business strategy

39. In groups of 3 – 4 brainstorm times:
* You are a consulting team
* The CEO of Coke Enterprises has asked you to:
* Come up with as many ways as possible to generate a
revenue from the coca cola brand
* Use the categories of revenue types to guide your
thinking
* Choose the best revenue stream idea to pitch to the
class
* Time: 10 minutes
How many different channels can you think of?

40.  Asset sale
 Usage fee
 Subscription fee
 Lending/leasing/renting
 Licensing
 Brokerage fees
 Advertising
 Service fees
 Interest and investment
Consulting job for Coke

41.  What revenue streams are the most profitable?
 Is predictability of the revenue stream important?
 How important is repeated revenue streams?
 Diversified vs. Single revenue stream?
 How important is timing of the revenue stream payment ?
 What are our customers really willing to pay for?
 What revenue streams capture the customers full
willingness to pay?
How many different channels can you think of?

42. In groups of 3 – 4 brainstorm times:
* For each group members business:
* Come up with as many ways as possible to generate a
revenue
* Rate each revenue type in terms of customer
preference and your preference
* Let the class know if you are planning on testing a
new revenue stream
* Time: 20 minutes
How many different channels can you think of?