A presentation describing an overview of the progress the Giftless team made on Week 1.

1. Giftless
Learnings from week 1
Adam Neumann Paul Hayes
Co-Founder Co-Founder
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2. Giftless
What we completed in Week 1
• 11x problem interviews
• 72 respondents to a survey we created
• Identified the highest pain point (Ideation and
finding great gifts)
• Identified the process of selecting gifts
• Connected with Red Balloon
• Many feedback sessions including Adioso and
Leni Mayo, Mark Harbottle
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3. Giftless
Assumptions
• People want instant recommendations - invalidated
• Lack of time is a problem - validated
• Remembering events early enough is a problem -
validated
• People would pay simply for a smart reminder
system - validated
• Finding personal & meaningful gifts is the problem
with the highest pain point - validated
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4. Giftless
Interview Process
• The problem interviews were taking longer than
expected because it became very personal
• The MVP led to product feedback rather than
problem feedback
• The problem interviews uncovered the underlying
process everyone goes through when finding personal
and meaningful gifts
• We learnt that gift buying is a very personal process
that people need some degree of control over
• Be careful of whiplash (polar-opposite opinions)
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5. Giftless
Misc Learnings
• IP by default is owned by contractors in Australia
• An interviewee offered 10 dollars for the prototype
• Another interviewee offered a $1 for the smart
reminders (if it was easy and synced with gCal)
• We need to find/create a competitive advantage
• Reach out to competitors/potential acquirers from
day 1
• Ask for assistance, not permission
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6. Giftless
The Survey The averages of 72
respondants
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7. Giftless
Goals for Week 2
• Landing page up and running
• Admin (budget, accounting etc)
• Make a manual gift recommendation that leads to a sale
• 10 Problem interviews (with reiterated problem interview)
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