Traction and Growth is a combination of Data, Tools and Process.
This deck is a recent talk given by Paul Boyce CoFounder and CEO of PopcornMetrics at Seedcamp in London.
3. Paul Boyce, CEO
3rd Startup
20 yrs Tech & Sales
4years @JP Morgan
Hacker, Coder, Marketer
Luis Correia, COO
Chartered Engineer
Customer Success
Hacker
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
4. #marketing #analytics @popcornmetrics
great session on #marketing #analytics by
@popcornmetrics at @seedcamp
+feedback
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
24. Exercise:
1. Write your top 3-5 metrics (watch daily)
2. How many are good?
3. Can you eliminate any?
4. What could you add?
5. Could you drive from just one?
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
25. Benchmarks.
(how well are you doing?)
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27. user content:
pinterest: 14 mins, tumblr: 21 mins, facebook:60 mins
Time on Site: 17mins / day
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5-15% generate content
80% content < 2% of users
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
34. Channel Report + Events
Set up an Event for an event called add to cart
ga('send', 'event', 'ecommerce','Add to Cart');
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40. COHORTS 101:
"The cohort report is the single best tool for
analyzing how customer behavior shifts over
time." (Hiten Shah, KISSmetrics)
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
43. “a group of people who share a common
characteristic over a certain period of time.”
e.g. customers who signed up on 1st March
have the same signup date.”
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics