Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. Qualitative vs. Quantitative is an argument that shouldn't happen. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

1. Interpreting your Qualitative & Quantitative Data
through Storyboarding
Tristan Kromer Hannah Flynn
With: Moderated by:
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2.
Revulytics gives any software producers deep and actionable insight into
who is using their software products and how they are being used, and the
out-of-box analytics that enable them to grow incremental revenue, convert
and retain customers, and make decisions about licensing and cloud
transformation strategies.

3. Click on the Questions panel to
interact with the presenters
www.productmanagementtoday.com/webinar-series/stop-guessing-comma--start-knowing
www.projectmanagementupdate.com/webinar-series/stop-guessing-comma--start-knowing
www.businessinnovationbrief.com/webinar-series/stop-guessing-comma--start-knowing

4. About The Speaker
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems.
He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B
USD revenue. (Swisscom, Pitney Bowes, Fujitsu, LinkedIn. With his remaining hours, Tristan volunteers his time
with Lean Startup Circle and blogs at GrasshopperHerder.com.
About The Moderator
Hannah went to The University of Chicago, where she majored in Environmental Studies with a concentration in
Economics and Policy. She now works with Aggregage on social media strategy and webinar production on sites such
as Product Management Today, B2B Marketing Zone, and Customer Experience Update.

5. Tristan.Kromer @ KROMATIC.com
Storyboarding
(Mixing Qualitative and Quantitative Data)

6. Tristan.Kromer @ KROMATIC.com

7. Tristan.Kromer @ KROMATIC.com
Storyboarding
(Mixing Qualitative and Quantitative Data)

8. Tristan.Kromer @ KROMATIC.com
vs.

9. Tristan.Kromer @ KROMATIC.com
Quantitative
‣ How old is our customer?
‣ Do people use it?
‣ Will they pay $99.99?
‣ How much will it cost to sell?
‣ Is this channel scalable?
‣ Is this solution working?
‣ Are people using it?
‣ Which solution is better?
‣ What do people like / dislike?
What?
Qualitative
‣ Who is our customer?
‣ What are their pains?
‣ What job needs to be done?
‣ How do we convince them to buy?
‣ How should I design it?
‣ Why do people use it?
‣ What’s wrong with this?
‣ How could I make this better?
‣ What do people love about it?
‣ Why is there drop off?
‣ What do they think?
Why?

10. Tristan.Kromer @ KROMATIC.com

12. Tristan.Kromer @ KROMATIC.com
Storyboarding

13. Tristan.Kromer @ KROMATIC.com
Shazam

14. Tristan.Kromer @ KROMATIC.com
Storyboarding Instagram

15. Tristan.Kromer @ KROMATIC.com
Current Story

16. Tristan.Kromer @ KROMATIC.com

17. Tristan.Kromer @ KROMATIC.com

18. Tristan.Kromer @ KROMATIC.com
Desired Story

19. Tristan.Kromer @ KROMATIC.com

20. Tristan.Kromer @ KROMATIC.com
Storyboard Metrics

22. Tristan.Kromer @ KROMATIC.com
# of
Awesome
things
# of
downloads
/ accounts
# of
pics
# of
terrible
Pics
# of
filters
applied
# of
Awesome
photos
# of
Pics shared
# of
Jealous
people
# of
Likes
# of
notifica-
tions
# of
Return
visits

23. Tristan.Kromer @ KROMATIC.com
% of bad
pics
% of pics
that have
filter applied
% of
pics shared
% of
Pics liked

24. Tristan.Kromer @ KROMATIC.com
# of
downloads /
accounts
% of users
that share 1
pic
% of
users
returning

25. Tristan.Kromer @ KROMATIC.com
Acquisition
Activation Retention

26. Tristan.Kromer @ KROMATIC.com
http://bit.ly/kromatic-funnel

27. Tristan.Kromer @ KROMATIC.com

28. Tristan.Kromer @ KROMATIC.com
Lessons Learned
‣ K.I.S.S AARRR
‣ Instrument #s, Measure %s
‣ Prioritize using both Qual and Quant
‣ Work $ backwards from LTV
‣ Don’t forget the UX

29. Tristan.Kromer @ KROMATIC.com
Next Steps
‣ Build your model!
‣ If you’re a startup, email it
to me for feedback:
Tristan@Kromatic.com

30. Tristan.Kromer @ KROMATIC.com
Next Events
‣ Office Hours for Startups
Twice a week
http://Kromatic.com/office-hours
‣ Advanced Lean Workshop for Enterprise
May 31 - Jun 1, Milan

31. Tristan.Kromer @ KROMATIC.com
Thank You

32. Tristan.Kromer @ KROMATIC.com

33. GrasshopperHerder.com

34. Tristan.Kromer @ KROMATIC.com
This presentation by Kromatic is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0 International License
excepting those images where other copyright holders are noted.
Based on works at http://Kromatic.com & http://GrasshopperHerder.com

35. Don't Miss the Next Session!
Maybe We Should Be Problem Managers
Instead
With Steve Johnson
June 5, 2018
www.productmanagementtoday.com/webinar-series/stop-guessing-comma--start-knowing
www.projectmanagementupdate.com/webinar-series/stop-guessing-comma--start-knowing
www.businessinnovationbrief.com/webinar-series/stop-guessing-comma--start-knowing

36. Q&A
Hannah Flynn
With: Moderated by:
Lean Coach, Kromatic
Linkedin page: linkedin.com/in/tristankromer
Twitter ID: @TriKro
Email: hello@kromatic.com
Website: kromatic.com
Tristan Kromer
Site editor, Product Management Today
Linkedin page: linkedin.com/in/hannah-flynn-190b8562/
Twitter ID: @prodmgmttoday
Email: hannah@aggregage.com
Website: productmanagementtoday.com
www.productmanagementtoday.com/webinar-series/stop-guessing-comma--start-knowing
www.projectmanagementupdate.com/webinar-series/stop-guessing-comma--start-knowing
www.businessinnovationbrief.com/webinar-series/stop-guessing-comma--start-knowing