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1. Initial Plans
Patrick Colman

2. Initial Reaction
I would like to make a marketing campaign for a fictional film or series in the form of posters, graphics and
cases for a special edition copy of the media. I would not create the actual film or the Trailer that I planned as I
would like to focus on the graphics of the campaign and make the art for the posters and cover of the disk. I
feel that I am competent enough in Photoshop to make all the graphics that I invision. However I am much less
experienced. I could make a collectors edition of a box set or film and make different items to go with the film.
Otherwise I would go with my first idea of making a trailer for a film and make the posters for it.
II think that my series/film could be a mature, sci-fi themed setting or a cartoon series. If it is a film with real
actors and not animated / graphics with primary images then I can edit the images more and it would take less
time than making them all from scratch in a cartoon. In addition this would be better because I can use a actor
from my class and get different images from in college very easily.
There would be 3 main types of graphics to make. The first is the cover of the CD case and is what the movie or
series is packaged in when purchased from a shop. This can be unique for the special addition making it more
collectable and exclusive. The second being the graphics of the box that the CD case comes in, this needs to be
the main graphic and be the main reason to get the special edition of the media. This will need to have an
interesting and unique feature to make it more than just the product in a different packaging. The final graphic
is the additional and extras inside the box that can include posters, leaflets, calendars and much more.

3. Mind Map

4. Mind Map

5. Mind Map

6. Mind Map

8. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
How will your mood board influence your final product?