1. Miss Paswadee Phattiyakul (Jib)
PERSONAL INFORMATION
Address: 24/1 Phahonyothin Rd., Soi Phahonyothin 44, Jatujak, Bangkok 10900
Mobile: +6681 268 1010
E-mail: paswadee_p@hotmail.com
WORK EXPERIENCES
Colgate-Palmolive (Thailand) Co. Ltd
Mar 2016 – Present Senior Brand Manager, Personal Care Indochina & Vietnam
Jan 2014 – Feb 2016 Brand Manager II, Care Body Cleansing
Sep 2011 – Jan 2014 Brand Manager I, Protex Shower Cream
Jul 2010 – Sep 2011 Assistant Brand Manager, Colgate Dental Cream Toothpaste
Jul 2009 – Jul 2010 Management Trainee
Senior Brand Manager, Personal Care, Indochina & Vietnam (Mar 2016 - Present)
 Responsible for Personal Care Business (Palmolive Naturals Shampoo, Shower Cream,
and Protex Body Cleansing equity) for Indochina (Myanmar, Cambodia, Laos) &
Vietnam Markets.
 Launched Palmolive Shampoo Facebook Myanmar in Jun’2016, reached 575,000 fans in
Jan’2017 with 2 successful Facebook campaigns: Palmolive Hair Selfie and Miss
Universe Myanmar.
 Successful New Product launches in Cambodia & Laos: Protex Omega 3 and Protex Thai
Therapy to drive growth and market leadership.
Brand Manager, Care Body Cleansing (Jan 2014 – Feb 2016)
 Responsible for driving Care Body Cleansing business (Shower cream, Bar Soap,
Shampoo, Kids line).
 Took a leading role in new product innovations: assessing opportunities to enter new
categories, concept development, and new product launches.
 IMC plan development to support new product launches and strengthen brand equity:
Major achievement with Care Star Event 2014: A Digital activation that helped gain
+290,000 incremental fans to Care Facebook fan page to 340,000 fans.
 Lead and implemented Care Website Revamp in 2016 to uplift brand image and enhance
engagement.
 Care Very Berry Shower Cream launch with full IMC support
Associate Brand Manager, Protex Shower Cream (Sep 2011 – Jan 2014)
 Responsible for driving Protex Shower Cream business which is key spearhead for
driving equity.

2.  Successful launch of Protex For Men Shower Cream & Bar Soap in 2012, first entry into
men segment which made Protex For Men become no.1 in men segment and Protex
Healthy White Shower Cream launch with unique proposition in Health segment.
 Key driver for Protex shower cream portfolio & communication Re-launch to strengthen
Protex’s equity on superior Anti-bacterial protection.
 Took lead in Protex Digital strategy in strategic touchpoints: Protex Facebook page &
Protex website
Assistant Brand Manager, CDC Toothpaste (Jul 2010 – Sep 2011)
 Responsible for driving Colgate Dental Cream Toothpaste business (Colgate Big Red).
 Leading 2 key Global equity driving campaigns:
1. Oral Health Month (OHM), an annual collaboration between Colgate and strategic
partnership with Thai Dental Association to drive awareness of Global Oral Health
and reinforce Colgate’s leadership in Oral Care. Campaign includes offering free
dental check-ups & oral kit nationwide, and first time on-ground activation in Open
Trade to engage with rural consumers.
2. Bright Smiles Bright Future (BSBF), leverage CSR campaign to drive sales with CSR
hook (donation with every purchase) with Digital campaign: clicking like on Colgate
Facebook as donation.
Management Trainee (Jul 2009 – Jul 2010)
 Chosen from over 100 applicants to participate in a 12-month training program which
included rotations to all functions and Field Sales in Open Trade for 3 months to
champion in OT go-to-market strategies and on-ground operations.
EDUCATION
Master: 2007 – 2008 University of Sydney, Australia
Master of Commerce in Marketing
Bachelor: 2002 – 2006 Chulalongkorn University, Thailand
Bachelor of Arts in Economics, International Program (EBA)
Secondary: 1995 – 2002 Bangkok Patana International School, Thailand (BPS)
International Baccalaureate Program (IB)
ADDITIONAL SKILLS
Language: Fluent in Thai and English (reading, writing, listening, and speaking)
Programs: AC Nielsen Market data, customer’s retail report (Tesco Dunnhumby, Big C
EYC)