This document outlines marketing strategies for a company called Nutrygge over a 6 month period. It describes Nutrygge as combining nutrition and hygge, a Danish word meaning cozy satisfaction. The strategies are divided into 3 stages - Alpha focuses on online marketing like social media and influencers; Beta adds blogger collaborations and search engine optimization; Gamma involves offline events and giveaways. Metrics like followers, subscribers and downloads are set as 6 month targets to gauge progress.

1. 1
For Brand-D Competition
By Rao Purna (howdy.rao@gmail.com)

3. Contents
1. About Company Name
2. About Company Logo
3. Tagline & Values
4. Corporate Logistics
5. What We Sell
6. Marketing Strategy (Funded)
7. Marketing Strategy (Bootstrapped)
8. Six Months Target
By Rao Purna (howdy.rao@gmail.com)

4. About Company Name
NUTRYGGE is the Combination of Nutrition + Hygge
Nutrition: The process of providing or obtaining the
food necessary for health and growth.
Hygge: Danish Word, It encompasses a feeling of
warm and comfortable satisfaction and well-being
through enjoying the simple things in life.
**Cozy can also mean close or intimate.
By Rao Purna (howdy.rao@gmail.com)

5. About Company Logo
NUTRYGGE Logo is a Combination of
Leafs, Bottle, Hands.
Bottle and Leaves Represents that this company is
Related to Health(Leaves) Drinks(Bottle) Industry.
And the Hands Represents Customers.
“Customers hugging Nutrygge Products with Affection ”
By Rao Purna (howdy.rao@gmail.com

6. Tagline & Values
The Company wants to "bundle up" Customers
with its variety of Nutrition Products (Organic
Drinks, Protein bars, Organic Fruit Juices etc.)
which will be very healthy, organic and safe which
are nothing but "Life's Simplest Pleasures"
Nutrygge Products,
Life’s Simplest Pleasures…
By Rao Purna (howdy.rao@gmail.com)

7. Corporate Logistics
Visiting Card

8. Letterhead and
Envelope

9. Email Signature

10. What We Sell Organic Health Drinks

11. What We Sell Organic Fruit Juice

12. What We Sell Protein Bars

14. Unique Selling Point
We will try to Build an Ecosystem and Provide Value to
our customers by Adding Features Several Features in
our App Like:
• Heartbeat Check
• Steps Track
• Daily Personalized Suggestions (Based on Age,
Gender, Weather etc.) on What to Eat, How Many
Steps to Cover, How Much Water to drink based on
Weather, etc.
• AI based Health Report (Premium)

15. Website & App

16. Mobile AppUser Flow

17. Marketing Strategy (With Funding)
We have Divided Our Marketing
Strategy into 3 Stages
• Initial 2 Months = Alpha Stage
• Next 2 Months = Beta Stage
• Final 2 Months = Gamma Stage

18. Alpha Stage (First 2 Months, Online)
Launch Website/YouTube Channel with Two Famous Influencers in Health/Fitness Industry

19. Facebook
Instagram
LinkedIn
We will do Social Media Marketing by running Ads across social media sites about our website and for
App downloads. This will help us to reach more audience and generate Brand Awareness and Increased
App Installations.

20. We will target our young audience who are in between age group of 15 - 25 and Housewives (In a recent study
it is observed that max. no of house wives are using this platform during mid days and evenings)

21. Beta Stage(Next 2 Months, Online)
We will reach out to popular active Bloggers in health/fitness industry and collaborate with
them for Sponsored Articles and Guest Blogs to Improve our site’s SEO, Generate more Online
Visibility & Outreach, and Acquire New Customers.

22. We’ll Use Google, Bing etc. Keyword Searching Tools to find keywords that are relevant to our Business.
Finding such Keywords would help us rank in Google’s Top Page.
As Keywords are the key factor to place ads in Google, We’ll use such Keywords to run Google/YouTube ads
to get more App Downloads, Traffic to our Website.

23. Gamma Stage (Last 2 Months, Offline)
We’ll Collaborate with Top Gym Owners and will ask them to promote our brand to their customers. In
return we can feature their Gyms in our Blogs and YouTube videos like “Want to be fit? These are the Top
Gyms in Gurgaon / Mumbai to get started for” - Basically we’ll do Cross-Branding.

24. We’ll conduct or co-sponsor Marathons to place Nutrygge Standees, Banners, and distribute Branded T-
shirts/Caps. Along with Water/Glucose, we’ll provide our health drinks, juices and protein bars. This will
help us to push our brand as well as our products to reach local audience and get media coverage.

25. We can conduct School Level Sports Events by collaborating with few school or we can sponsor them for the
Prize money. We’ll place our banners, standees and provide printed T-shirts, Caps, Certificates and
mementos. Doing such activities would help us to reach out to Parents (Our Primary Audience).
Standee

26. Marketing Strategy (Bootstrapped)
Keeping Present scenarios in mind. We have made another Marketing Strategy which is Cost Efficient. As
it will be based on Organic approach to marketing/Branding, It’ll take some time to get results. But the
Reach/Leads/Conversions we’ll get through this method will be very Genuine.
As before, We have Divided Our
Marketing Strategy into 3 Stages
• Initial 2 Months = Alpha Stage
• Next 2 Months = Beta Stage
• Final 2 Months = Gamma Stage

27. Alpha Stage (First 2 Months, Online)
For the Launch we’ll invite few Nation level Athletes/Fitness Coaches/Sports persons (Badminton,
Kabaddi, Basket ball) who were never been in Spotlight/Ignored.
Launch Platforms: YouTube/Facebook/TikTok Live and we’ll invite few local News channels.
We’ll start with Social Media Optimization (SMO) for 1 Month
• Social Media Creatives
• Short Videos
• Engagive Content
• High Density Hashtags
• Sharing in Relative Groups, Pages
Target: Reach At least 500-1000 People in all social Platforms

28. Sending News Letters:
• Add Subscription Feature in our blogs
• Get Email id, Contact numbers of customers from social
platforms using creative content
We’ll Collaborate with Top 30 Raising Bloggers in
Health/Fitness Industry who gets traffic up to 4k-5k per day
• Affiliate Marketing
• Writing Guest (Unpaid) blogs
• Request to add at least two blogs in their newsletter
Interview & Live Sessions:
• One on One Interactive, Q&A sessions with Fitness/Health
Industry stars (Raising & Unnoticed)
• Start using “Unity in Diversity” Method
Beta Stage (Next 2 Months, Online)

29. Collaborate with Blood Donation Organization.
• Provide Fruit Juices
Collaborate with New Yoga Teachers or creator in YouTube
• Conduct health awareness programs
• Make a videos and post across all social platforms
• Collect Leads
Conduct Less Expensive but Effective Govt. Initiative like
Swachh Bharat Abhiyan
• Organize or Collaborate with others
• Supply Nutrygge Drinks, Juices, Protein Bars.
Gamma Stage(Last 2 Months, Offline)

30. Six Months Target
Min 600 – 700 Page Likes
Min 1000 – 1200 Followers
Min 500 – 600 followers
Min 400 – 500 followers
Min 3k Subscribers
500 Traffic per day
More than 2k unique Leads
Min Followers
At least 3 Groups with
Min 100 Group Members
in each group (Group
Max Limit 256)
Min 500 Downloads