Download chuyên đề tốt nghiệp ngành ngôn ngữ anh với đề tài: Potentiality and development of ecotorism to attract more tourists coming to ham rong tourism joint - stock company

1. MINISTRY OF EDUCATION AND TRAINING
GIA DINH UNIVERSITY OF INFORMATION AND
TECHNOLOGY
FACULTY OF FOREIGN LANGUAGE
INTERNSHIP REPORT
INTERNSHIP TOPIC
Potentiality and development of
ecotorism to attract more tourists coming
to ham rong tourism joint - stock company
INSTRUCTOR: M.A NGUYÊN THI NGOC ANH
STUDENT: HUYNH THI DIEM MY
STUDENT CODE: 1331701030 CLASS: 07DHNNTM - DL
SCHOOL YEAR: 2013 – 2017
HO CHI MINH City, date 14/04 year 2017

2. ACKNOWLEDGEMENTS
During the studying process at Gia Dinh University nearly
four years, I have been taught enthusiastically by teachers. I
would like to express my deepest gratitude to all teachers of
Gia Dinh University. Especially the most sincerely thanks to
teachers in the Language department. Teachers as boatman
take us across river, impart dedicatedly the knowledge to us.
And with the knowledge learned in four years, it not only is
the base help me complete this report but also is the useful
luggage for me walk into the life.
Especiaỉly, I would like to thank M.A Nguyên Thi Ngoe Anh,
who has instructed and help me in the making process of the
report. Thank you so inuch about your help.
Sincerely thank the board of managers of Ham Rong Tourism
Joint - Stock Company. Everyone has created íavorable
condỉtions and help me during the practice peiiod at the
company.
I would like to thank my family, iny íriends who always stand
by me to encourage, help me.
Finally, I wish teachers would have good heaỉth and success
in the noble career. Concoraitantly, I also wish everyone in
Ham Rong Tourism Joint-stock Company has good health,
achieve more success at work.
Sincerely! HUYNH THI DIEM MY

3. NHẬN XÉT CỦA ĐƠN VỊ THỰC TẬP
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
..........................................................................................................................
………., ngày …… tháng…….năm…………
Xác nhận của đơn vị thực tập

4. INSTRUCTOR ASSESSMENT
1. Student’s attitudes and behaviors during the internship:
............................................................................................................................................................
............................................................................................................................................................
............................................................................................................................................................
2. Expert knowledge:
í ...........................................................................................................................................................
............................................................................................................................................................
............................................................................................................................................................
3. Realistic awareness:
............................................................................................................................................................
............................................................................................................................................................
............................................................................................................................................................
4. other assessments:
............................................................................................................................................................
............................................................................................................................................................
............................................................................................................................................................
5. Overall assesments of the internship result:
............................................................................................................................................................
............................................................................................................................................................
…HồChí Minh……………………………
Coníirmation of Instructor
(Signature)

5. APPENDIX page
A. THE BEGINNING............................................1
1. Reason for choosing the report..............................................................1
2. Limitation of the topic ............................................................................2
3. Researching methods ..............................................................................3
B. CONTENT.....................................................................................3
Chapter 1: THEORETICALL BASIC ...................................................3
1. The Overview of travel, tourists and tourism company .........3
1.1. The concept and the role of travel ........................................3
1.1.1. The concept of travel........... .. ..................................3
1.1.2. The establishment of tourism in Vietnam ..............4
1.1.3. The role of tourism with economic
development .............................................................4
1.2. The effects of tourism on the environment ..........................6
1.2.1. Positive .......................................................................6
1.2.2. Negative......................................................................6
1.3. The effects of tourism on communicate ..............................7
1.3.1. Positive .......................................................................7
1.3.2. Negative......................................................................7
1.4. The concept of tourists and the relationship between
tourists and tourism company ...............................................8
1.4.1. The concept of tourists..............................................8
1.4.2. The relationship between tourísts and tourism

6. company .............................................................................8
2. The main types of tourism in the World and Vietnam.. ..............8
2.1. Adventure tourism ...................................................................8
2.2. Agritourism...............................................................................9
2.3. Cultnral tourism........................................................................9
2.3.1. Tangible cultural .......................................................10
2.3.2. Intangible cultural .....................................................11
2.4. Heritage tourism.....................................................................12
2.5. sport tourism...........................................................................13
2.6. Homestay tourism ..................................................................13
2.7. Seatourism...............................................................................14
2.7.1. Natural resources ......................................................15
2.7.2. Human resources.......................................................15
2.8. Festival tourism ......................................................................15
2.9. Ecotourism..............................................................................16
• The overview of ecotourism......................................................................16
2.9.1. Concept of ecotourism..............................................16
2.9.2. The establishment of ecotourísm ............................17
2.9.3. Current of ecotourism in the world.........................18
2.9.4. Current of ecotourism in Vietnam ..........................19
2.9.5. Potentiality of ecotourism in Vietnam....................20
2.9.5.1. Potentiality .................................................20
2.9.5.2. Positive .......................................................22
2.9.5.3. Negative......................................................23
2.9.6. The relationship between ecotourism and the other
sectors..............................................................................................................24
2.9.6.1. Ecotourism with sustainable
development ...................................................................................................24

7. 2.9.6.2. Ecotourism with economic
development ...............................................25
2.9.63. Ecotourism with community
development ...............................................25
2.9.6.4. Ecotourism with conservation of biological
diversity..................................................... .26
Chapter 2: THE OVERVIEVV OF HAM RONG TOURISM JOINT -
STOCK COMPANY........................................................................................ 27
1. Name, logo of Ham Rong Tourism Joint - stock
Company........................................................................................................27
1.1. Name..........................................................................................27
1.2 Location of Ham Rong Tourism Joint Stock Company....... 28
1.3 Logo of Ham Rong Tourism Joint - Stock Company........... 28
1.3.1. Colour of the logo ...............................................29
1.3.2. Image of the logo.................................................29
1.3.3. Meaning of the logo ............................................29
2. The establishment and development of Ham Rong Tourism
Joint - stock Company................................................................................30
2.1. The establishment of Ham Rong Tourism Joint - Stock
Company.........................................................................................................30
2.2. The development of Ham Rong Tourism Joint - Stock
Company.........................................................................................................30
3. The organization structure of Ham Rong Tourism Joint = stock
Company..................................................................................................30
3.1. Model of organization ...........................................................30
3.2. The duty of each department ................................................31
3.2.1. The Board of Director ..............................................31

8. 3.2.1.1. Director.......................................................31
3.2.1.2. Assistant Director......................................32
3.2.1.3. Direction - Operation Department...........32
3.2.2. Direction - Operation Department ..........32
3.2.2.1. Operation Department ..............................32
3.2.2.2. Direction Department ...............................32
3.2.3. Human Department...................................................33
3.2.4. Accounting Department ...........................................33
3.2.5. Marketing Department..............................................33
4. The duties of Ham Rong Tourism Joint - stock Company.... 33
5. Vision and missionof Ham Rong Tourism Joint - stock
Company........................................................................................................34
6. Turnover of Ham Rong Tourism Joint - stock Company...........34
7. The market of activities ofHam Rong Tourism Joint - stock
Company........................................................................................................35
7.1. Domestic market ....................................................................35
7.1.1. The Southern market.................................................35
7.1.2. The Middle marlcet...................................................36
7.1.3. The Northern market.................................................36
7.2. International market...............................................................37
Chapter 3: CURRENT SITUATION OF HAM RONG TOURISM
JOINT - STOCK COMPANY..................................................................38
1. Strong points .........................................................................................38
1.1. Quality .....................................................................................38
Modern infrastructure..................................... ... ..........................................38
Staffs are young, friendly and enthusiastic ................................................38
1.2. Service .....................................................................................38

9. Avoiding the previous company’s risks. Because it was
established later......................................................................38
Offering discount packages and new produces .....................38
1.3. Price.........................................................................................39
There is the seasonal discount package................................39
Tour’s price is reasonable ......................................................39
2. Weakpoints ............................................................................................39
2.1. Quality .....................................................................................39
The tourism Products are difficult for tourists to feel before
consuming it ............................................................................39
Shortage the experienced staffs.............................................39
2.2. Service.....................................................................................39
Relationships with Service providers are not good .......... 39
The company has less Capital ...............................................39
The company is limited in penetrating the channel sales
steadily .....................................................................................39
2.3. Price.........................................................................................39
There is few promotional tours .............................................39
3. Threats of Ham Rong Tourism Joint - stockCompany............ 39
Chapter 4: SOLUTIONS ...........................................................................40
1. Short-Term Solutions ............................................................................40
1.1. Quality ....................................................................................40
1.1.1. Investing in infrastructure..............................................40
1.1.2. Marketing.........................................................................40
1.1.3. Promoting sales campaign ............................................40
1.1.4. Promoting advertisement..............................................40
1.2. Service .....................................................................................41

10. 1.2.1. Improving the quality of customer Service..................41
1.2.2. Researching customers ...................................................41
1.3. Price.........................................................................................41
Having discount for couples on honeymoon......................41
Having the seasonal discount package...................... .........42
2. Long - Term Solutions .................................................................42
2.1. Quality .....................................................................................42
2.1.1. HavingPRplan .................................................................42
2.1.2. Protecting the environment and creating job for local
people................................................................................42
2.1.3. Improving travel knowledge for staffs.........................42
2.2. Service .....................................................................................43
2.2.1. Creating relationship with collaborators ......................43
2.2.2. Having investment policy ..............................................43
2.2.2.1. Investing in the upgrading and expansion of the
company's facilities...............................................43
2.2.2.2. Investing hi a tenn of transportationvehicle ..43
2.2.2.3. Diversiíying the tour programs............................43
2.3. Price.........................................................................................44
2.3.1. Having preferential policy for VIP customers.............44
2.3.2. Researching market.........................................................44
2.3.3. Applying flexible pricing strategies..............................44
2.3.3.1. Forgroup.................................................................44
2.3.3.2. Student and family ................................................44
Chapter 5: CONCLUSIONS:.................................................................44
1. Summary the topic: “POTENTIALITY AND DEVELOPMENT
OF ECOTOURISM TO ATTRACT MORE TOURISTS

11. COMING TO HAM RONG TOURISM JOINT - STOCK
COMPANY”.................................................................................................44
2. Learning from the internship..............................................................46

12. Huynh Thi Diem My 2
INTERNSHIP REPORT
two or more arrivals are 72% and 28% (2003). 65.3% and 24.7%
(2005), 56.3% and 43.7% (2006); 60.4% and 39.6% (2009);
61.1% and 38.9% (2011); 66.1% and 33.9% (2013). In 2000, we
welcomed 2.1 million intemational visitors, in 2005 reached 3.4
million, in 2010 reached 5 million and in 2013 was 7.5 million.
At the same time, the number of domestic tourists is also
increasing: in 2000 was 11.2 million, Ĩ11 2005 was 16.1 million, in
2010 it was 28 million and in the year of 2013 was 35 million. In
particular, the total revenue from tourism in recent years with a
considerable growth when it reached 200 trillion VND in 2013,
while in 2010 only reached 96 trillion, 30 trillion in 2005 and in
2000 only reached 17.4 trillion. Tourism industry is also
contributing to creating jobs. By 2013, it is estimated that over
1.7 million people have been worldng in the tourism sector, of
which 550 thousand are direct employees and 1.2 million are
indirect jobs. According to: Recognizing the development of Vietnam
Contributing to the success of the tourism industiy of Vietnam,
with contributions from travel companies in the general and
HAM RONG TOURISM JOINT - STOCK COMPANY in
particular. Over time intemship at HAM RONG TOURISM
JOINT - STOCK COMPANY, I have decided to choose the topic
PONTENTIALITY AND DEVELOPMENT OF
ECOTOURISM TO ATTRACT MORE TOURISTS COMING
TO HAM RONG TOURISM lOINTASTOCK COMPANY ”.
2. Limitation of the topic

13. Huynh Thi Diem My 3
INTERNSHIP REPORT
When researching on ecotourism with the limited kiiowledge of a
student. I can only rely on the knowledge that I have leamed in
school with reading, studying books and experiences when
traveling to do the report. Therefore the report is only limited to:
The contents, the basic issues relate to tourism and ecotourism.
Offering attractive tours to attract domestic and foreign visitors
Corning to the company.
3. Researching methods
To complete the topic, I nave applied researching methods.
Firstly, I collected materials that related to tourism and
ecotourism about: establishment, econoniic, society and
especially the characteristics of eco-tourism through books,
newspapers, internet. In addition, I also show dissertations of
doctors, masters. Finally, I asked expert’s opinions, comments
from the instructor in order to complete the form and content of
the topic.
A. CONTENT:
Chapter 1: THEORETICALL BASIC
1. The overview of travel, tourists and tourism company
1.1. The concept, the establishment and the role of travel
1.1.1. The concept of travel
Nowadays, travel become to a popular economy activity in
the developed countries and the developing countries,
Vietnam among them. However, hitherto, the concept of
travel in the world is not united yet. Because of the
different contexts, different researching angles there for
people have the different understanding about travel. As an

14. Huynh Thi Diem My 4
INTERNSHIP REPORT
expert has stated that “With travel, so many researchers, so
many concepts”.
According to the World Tourist Organization, an
organization belong to United Nations: “Tourism includes
all activities of travelers with the purpose is sightseeing,
discovery and experience or with the puipose is recreation,
relaxation, improve the constitution and the mind; As well
as the other purposes with a continuous period but not
more than one year, outside of their settled residence; But
except travelers whose main purpose is tọ eam money”.
According to: Wikipedia.org. [Internet]. [Date cited
18/03/2017]. Talcen from URL:
https://vi, wikipedia.org/wiki/Travel
1.1.2. The establishment of tourism in Vietnam
Vietnam tourism was established under Bao Dai King.
When he set up the National Tourism Department on June
5, 1951.
1.1.3. The role of tourism with economic development
Today, tourísm has become an indispensable need in the
cultural and social life. Economically, tourism has become
one of the important economic sectors of industríalized
countríes. The network of tourism have been established in
most countries around the world. The economic benehts of
tourism are undeniable, through consumer’s spending on
tourisnTs Products.
Development tourism will lead to the development of other
economic sectors because tourism’s products have
interdisciplinary and have related to manyother sectors of

15. Huynh Thi Diem My 5
INTERNSHIP REPORT
the economy. When an area becomes a destination, visitors
from everywhere will ílocked into the destination. The
demand for goods and Services dramatically increase.
Moreover, the goods and materials of tourism require high
quality, diversiíìed types, beautiful and attractive forms.
Therefore, it requires enteiprises have to constantly
innovate and develop. To do that, businesses have to invest
in modern infrastructure, select wofkers with high skill to
meet the needs of visitors.
It contributed significantly to the revenue of the
country.
Time
Total revenue from
tourists
(Trillion)
Growth
(%)
2007 56.00 9.8
2008 60.00 7.1
2009 68.00 13.3
2010 96.00 41.2
2011 130.00 35.4
2012 160.00 23.1
2013 200.00 25.0

17. INTERNSHIP REPORT
2014 230.00 15.0
2015 337.83 *
2016 400.00 18.4
Total revenue from tourists in 2007 - 2016
According to: Total revenue from tourists in the period
2000 - 2016 [Intemeí]. [Date cited 18/03/2017]. Taken
from URL:
http://vietnamtourism.gov.vn/index.php/items/13462
1.2. The effects of tourism on the environment
1.2.1. Positive
Tourism has contributed money to environmental
protection: including money directly from tourists,
tourism businesses or intemational organizations invest
in the preservation of cultural and natural heritages.
Tourism businesses have activities to protect the
enviromnent: planting trees, creating landscaped
gardens, cleaning environment,...
1.2.2. Negative
The íorests are destroyed to invest in tourist areas, to
provide materials and to meet the needs of cuisine.
Resources is exploited: land, water, air, sea, and
forests,... to meet the needs of tourist areas.

19. Huynli Thi Diem My 9
INTERNSHIP REPORT
Adventure Tourism is a form of travel that brings many
discoverable elements and experiences strange feelings
from the travel.
Adventure tourism brings great moments to visitors after
winning themselves, overcome the challenge, affirming
human’s skill and spirit always rise to the pealc. Tmly,
adventure tourism will be an interesting travel Service if
you are passionate wifh strong feeling and want to win
yourself,... /
/
However, adventure tourism is very selective visitor. It
requires endurance and courage because it is very
dangerous for the lives of visitors.
2.2. Agritourism
When tiring of the noisy and crovvded urban life, the rural
and natural destinations are being chosen by visitors.
Visitors pay for ovemight, early moming meal, then see
cow's milk, make candy, eat fish or go sightseeing in the
fields of fmit trees, flowers or vegetables.
Many farms have been upgraded, invested to become the
interesting destination and attract to many tourists. Not
only are the tourist attractions, these farms also solve the
needs for self-sufficiency and ensure food safety and
hygiene for visitors.
Agritourism is a tour which the destination is a farm or a
village. Participating in this tour will help you understand
the life and worlc of the peasants.
2.3. Cultural tourism
—■

20. Huynh Thi Diem My 10
INTERNSHIP REPORT
Cultural tourism utilizes all tangible and intangible cultural
values that attract to visitors and become a part of tourism
resources. Cultural tourism is also a way to awake the
potential cultural values of a people. Through tourism,
cultural values have been discovered and brought the
practical benefits to the nation and people.
Thanks to tourism in general and cultural tourism in
particular, many countries in the world have carried out the
restoration and renovation of cultural and historical relics
and restoration of cultural values that have long been
forgotten. . Thanks to cultural tourism, the cultural
heritages are protected, restored, renovated at the same
time with the new construction of current cultural facilities.
2.3.1. Tangible cultural
It is cultural values that existed in the form of objects
(palaces, temples, exhibits in museums, natural
attractions). People can perceive directly through the
senses (palaces, pagodas, exhibits in museums, natnral
landscapes,...). The culture, history, Science values are
recognized by comniunity, humanity.
Tangible cultural is a part of humanity culture. It
expresses the spừitual life of human in material form. It
is the result of Creative activity, transíorms the natural
objects and materials into valuable and aesthetic objects
to serve human life

21. Huynh Thi Diem My 11
The intangible cultural heritage is one of the cultural
souls of every community. Through these, today’s
generation is more understanding and respects the good
lifestyle of ancients.
Intangible cultural is one of the effective ways of
preserving and promoting the intangi^le cultural
heritage in Vietnam today.
Gong culture of Tay Nguyen
The intangible cultural herítage of humanity was
recognized by UNESCO on November 15/2005
2.4 Heritage tourism
It is a tour of historical sites, natural heritages and cultural
heritages. Such as: Phong Nha-Ke Bang National Park, Ha

22. Huynh Thi Diem My 12
INTERNSHIP REPORT
TẢI NHANH TRONG 5 PHÚT
LIÊN HỆ ZALO ĐỂ TẢI ĐỦ NỘI DUNG NÀY:
0917193864
XEM NHIỀU TÀI LIỆU KHÁC TẠI :
https://trithucpanda.com/
MÃ TÀI LIỆU: 700087