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Tv Analysis Monthly Report September’13

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of September 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

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Tv Analysis Monthly Report September’13

  1. 1. TV Analysis Monthly Report Sep13
  2. 2. Trend Analysis Comparison Aug-Sep 2013 Total Minutes of Advertising 265,665 248,810 Aug-13 Sep-13
  3. 3. Trend Analysis YoY Comparison: Sep 12-Sep 13 Total Minutes of Advertising 248810.4 220273.6 Sep, 2013 Sep, 2012
  4. 4. TOP 10 CATEGORIES % Share of Advt. Minutes
  5. 5. TOP 10 PLAYERS % Share of Advt. Minutes
  6. 6. TOP 10 BRANDS % Share of Advt. Minutes
  7. 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes
  8. 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes
  9. 9. Genre Split in Aug 13 % Share of Advt. Minutes
  10. 10. Time Band Split June 13 % Share of Advt. Minutes
  11. 11. For query on DATA, please contact: MEDIA BANK Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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