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Monetization nirvana update 2014
- 1. Mone%za%on Nirvana (Update 2014) Read more on: Is Your Mone%za%on Thriving: hAp://bit.ly/1sJU6R0 Unlocking Mone%za%on’s Gene%c Code: hAp://bit.ly/1bNrUbF copyright philipp stauffer © 2014
- 2. Perceived Relevance (User / Customer) Outcome/ Result (Enterprise, e.g. Marketer) monetization nirvana 1/3 “double dipping” drives margins. Low High High Mone%za%on Nirvana You give à Perceived Relevant Experience You take ß $ and User’s Time You give à Top Produc%vity Gain You take ß $ & Capacity copyright philipp stauffer © 2014
- 3. monetization nirvana 2/3 applicable in variety of operational/functional areas – example marketing Perceived Relevance (User / Customer) Top percen%le Marke%ng ROI + Full outcome accountability (CPDO) Low High HighUse and abandon Use and flip Use and s%ck Use, s%ck and pay Use, s%ck, pay and refer * CPDO = Cost per Desired Outcome Marketing ROI Average Marke%ng ROI + Par%al outcome accountability No or below average Marke%ng ROI + No outcome accountability Intrinsic Interac%on Value Prop (Marketer) Content (User) Mone%za%on Nirvana Transi%on Land Mone%za%on Nirvana Accelerated Ex%nc%on Product Success Lost Land Posi%ve virtual cycle between content (user) and value proposi%on (marketer) copyright philipp stauffer © 2014
- 4. Marketing ROI to brand Perceived Relevance to User Low High High Accelerated Ex%nc%on Mone%za%on Nirvana Intrinsic Interac%on Marke%ng ROI Opt User Relevance Opt monetization nirvana 3/3 paths to success 3 1 2 Products / Services Success Lost Land copyright philipp stauffer © 2014
- 5. Read more on: Is Your Mone%za%on Thriving: hAp://bit.ly/1sJU6R0 Unlocking Mone%za%on’s Gene%c Code: hAp://bit.ly/1bNrUbF @Philippstauffer copyright philipp stauffer © 2014