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TEXTUAL ANALYSIS OF
POSTERS
Title:
The title is in a modern font and the use of silver and red matches with the colour scheme used in the
poster. The title reads “Being Liverpool”. Which reinforces the fact that the documentary is about one club.
The target audience will also create these links and realise the image and title are related.
Main Image:
The main image is of the team crest and members of the team. It seems as though the crest is opening like
doors into a bright light. This indicates that the documentary is inviting the audience into the badge and into
the club.
Colour Scheme:
The colours used in the poster are red, black, silver and gold. The silver and gold are used to create
emphasis. However the black is the colour that helps to draw attention to the main image.
Background:
The background features a contrast between the colours of black and red. The target audience will relate
and know that red is the club colour.
Other Info:
The extra information is placed at the bottom of the poster and matches the same set style seen throughout
the rest of the poster. The information is small which will allow the audience to focus on other things on the
poster and it doesn’t include any awards but uses the logo of the channel the documentary will be on. The
tagline “The legendary club opens it doors” matches the imagery of the crest and fits the theme which is
consistent throughout.
BEING LIVERPOOL
ICE GUARDIANS
Title and Main Image:
The title is also a clipping mask of the main image which shows two hockey players fighting
the title is also 3D and comes off the page making it more dominant than the rest of the
poster. This is reinforced through the fact that the title is very large and central on the page.
Colour Scheme:
The main colour scheme is blues and whites which fits with the theme of the documentary as
it is to do with ice hockey and the colour of ice is white and can also be seen as blue.
Background:
The background is an image of ice which reassures the target audience the theme of the
documentary.
Other Info:
The extra information is placed at the top of the screen with awards and names of people in
the film, this has a huge impact on the poster as it draws masses of attention and will mean
that the target audience would flock to watch it. There is also extra institutional information
at the bottom of the poster and matches the same set style seen throughout the rest of the
poster. The information is small which will allow the audience to focus on other things on the
poster The tagline “The story of the most misunderstood position in professional sports” is
placed just under the title and will be the next thing that the audiences eyes will look
towards, it also confirms what the audience are about to view.
THE DIRTY SIDE OF SPORTS: DOPED
Title:
The title is placed directly below the main image and clearly matches the colours of the tablets.
The bold font reinforces the seriousness of the documentary.
Main Image:
The main image is a use of a variety of tablets as imagery of a person running which links to the
theme of the documentary which is doping in sports.
Colour Scheme:
The colours used in the poster are blue, red and black. The blue and red are used for effect and
are dominant on the poster in both the text and the main image.
Background:
The background is plain white. The fact that the background colour is neutral means that more
emphasis will be placed on the text and the image which reinforces the fact of how serious the
documentary is.
Other Information:
There is a hashtag in the bottom right which will encourage people to talk about the documentary
on social media it also states the channel it will be shown on and the premiere date.
I AM ALI
Title:
The title is in a very simple font and is small underneath the main protagonist who is Mohammed Ali.
The title indicates that the documentary is about the man on the poster.
Main Image:
The main image is a black and white photograph of Mohammed Ali it is very dominant on the poster
due to its size. This enforces the fact that the documentary is about him and possibly his family due to
the smaller pictures on the bottom of the poster.
Colour Scheme:
The main colour scheme is black, red and white, which were the main colours of his shorts and gloves
when he boxed. The black colour infers that parts of the film could be black and white archive footage
from when Ali was alive.
Background:
The background is a solid white fill. The fact it is neutral brings emphasis onto the protagonist and to
the title and the tagline which reads: “ Fighter. Brother. Lover. Father.” these one-word phrases could let
the audience know what the documentary is about, they also let the audience know what Ali was as a
person.
Other Information:
“The man behind the legend – an intimate portrait” is the tagline and it reinforces the fact that the
person we are seeing in the poster is the person the documentary is based around. There is a small
billing block at the bottom so that the attention isn't taken away from the protagonist.

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Poster Textual Analysis

  • 2. Title: The title is in a modern font and the use of silver and red matches with the colour scheme used in the poster. The title reads “Being Liverpool”. Which reinforces the fact that the documentary is about one club. The target audience will also create these links and realise the image and title are related. Main Image: The main image is of the team crest and members of the team. It seems as though the crest is opening like doors into a bright light. This indicates that the documentary is inviting the audience into the badge and into the club. Colour Scheme: The colours used in the poster are red, black, silver and gold. The silver and gold are used to create emphasis. However the black is the colour that helps to draw attention to the main image. Background: The background features a contrast between the colours of black and red. The target audience will relate and know that red is the club colour. Other Info: The extra information is placed at the bottom of the poster and matches the same set style seen throughout the rest of the poster. The information is small which will allow the audience to focus on other things on the poster and it doesn’t include any awards but uses the logo of the channel the documentary will be on. The tagline “The legendary club opens it doors” matches the imagery of the crest and fits the theme which is consistent throughout. BEING LIVERPOOL
  • 3. ICE GUARDIANS Title and Main Image: The title is also a clipping mask of the main image which shows two hockey players fighting the title is also 3D and comes off the page making it more dominant than the rest of the poster. This is reinforced through the fact that the title is very large and central on the page. Colour Scheme: The main colour scheme is blues and whites which fits with the theme of the documentary as it is to do with ice hockey and the colour of ice is white and can also be seen as blue. Background: The background is an image of ice which reassures the target audience the theme of the documentary. Other Info: The extra information is placed at the top of the screen with awards and names of people in the film, this has a huge impact on the poster as it draws masses of attention and will mean that the target audience would flock to watch it. There is also extra institutional information at the bottom of the poster and matches the same set style seen throughout the rest of the poster. The information is small which will allow the audience to focus on other things on the poster The tagline “The story of the most misunderstood position in professional sports” is placed just under the title and will be the next thing that the audiences eyes will look towards, it also confirms what the audience are about to view.
  • 4. THE DIRTY SIDE OF SPORTS: DOPED Title: The title is placed directly below the main image and clearly matches the colours of the tablets. The bold font reinforces the seriousness of the documentary. Main Image: The main image is a use of a variety of tablets as imagery of a person running which links to the theme of the documentary which is doping in sports. Colour Scheme: The colours used in the poster are blue, red and black. The blue and red are used for effect and are dominant on the poster in both the text and the main image. Background: The background is plain white. The fact that the background colour is neutral means that more emphasis will be placed on the text and the image which reinforces the fact of how serious the documentary is. Other Information: There is a hashtag in the bottom right which will encourage people to talk about the documentary on social media it also states the channel it will be shown on and the premiere date.
  • 5. I AM ALI Title: The title is in a very simple font and is small underneath the main protagonist who is Mohammed Ali. The title indicates that the documentary is about the man on the poster. Main Image: The main image is a black and white photograph of Mohammed Ali it is very dominant on the poster due to its size. This enforces the fact that the documentary is about him and possibly his family due to the smaller pictures on the bottom of the poster. Colour Scheme: The main colour scheme is black, red and white, which were the main colours of his shorts and gloves when he boxed. The black colour infers that parts of the film could be black and white archive footage from when Ali was alive. Background: The background is a solid white fill. The fact it is neutral brings emphasis onto the protagonist and to the title and the tagline which reads: “ Fighter. Brother. Lover. Father.” these one-word phrases could let the audience know what the documentary is about, they also let the audience know what Ali was as a person. Other Information: “The man behind the legend – an intimate portrait” is the tagline and it reinforces the fact that the person we are seeing in the poster is the person the documentary is based around. There is a small billing block at the bottom so that the attention isn't taken away from the protagonist.