Betty Chun-Tsen Ou has over 10 years of experience in product management, brand management, market research, and business development. She is currently a Product Manager at Thermos (China) Housewares Co., where she helped launch new products and increase store sales. Previously she was a Product Manager at Hangzhou WeiChuan Biotechnology Foods Co., where she led new product development projects and market research. She holds an MSc in Business Development and has international work experience in Taiwan, China, Sweden, and Finland.

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Betty Chun-Tsen Ou
Cellular +86 186 6822 3589, +886 938 098 337, 1740692009@qq.com
Current Address: Room 805, No.33, Haichao Road, Huangpu District, Shanghai, China
Permanent Address: 1F, No11, Ln 105, Sec 4, Tingzhou Rd., Wenshan District, Taipei, Taiwan
Qualification Highlights
 Creative, diligent, and enjoying in work
 Good communication skill and teamwork spirit
 Good business and social sense in data mining and analysis
 Good professional presentation skill
 International experiences from traveling/ learning in multi-cultural environments
 Self-motivated and quick learner
 Respond well in high-pressure atmosphere
 Good ability of handling crisis and improvise from limited situation
Working Experience
Product Manager/Brand manager 2014 Sep ~ Present
Thermos (China) Housewares Co., LTD
 In charge of iwaki brand planning and brand strategy
 Responsible for product purchase and new product development
 Trainer of product knowledge training
 Constitute pricing strategy
 Coordinate channel strategy
 Plan product shelf and situational demonstration
 Responsible for Go-to-market strategy planning
Achievement:
 Accomplish iwaki brand launch preparation in 3 month
 Launch 16 sets of new products in year 2015
 Plan to launch 37 sets of new products in year 2016
 Construct and maintain price structure based on channel strategy
 Unify brand image by implement shelf-planning
 Increase single store sales amount up to 50% by implement seasonal promotional activities
 Implement sales motivation scheme which help Top 10 stores’ average sales doubled
M.A.; Product Manager and Market Research Coordinator 2012 Oct~ 2014 Aug
Hangzhou WeiChuan Biotechnology Foods Co., LTD
Sub-group of Tinshin International Group which focuses on selling and development of baby
formula and related nutrition products.
 Responsible for new product development
 Coordinate Mid/Long-term product roadmap projects
 Execute and coordinate market research projects
 Coordinate and supervise SOP project
 Supervise Official Weibo operation
 Entry level personnel management
Achievement:

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 Awarded outstanding employee of 2013
 Certificated CCAI internal committee
 Accomplish Baby Cereal product development
 Complete imported Pork floss evaluation
 Conduct market research and negotiate with suppliers of imported Probiotics project
 Support and accomplish 10-year new product plan as framework for future new product
development
 Support and accomplish 5-year business plan as yearly business review and evaluation
 Coordinate external market research; accomplish 3 quantitative and 4 qualitative researches
including brand awareness quantitative research, Focus Group, and advertising pre-test;
reports are shared and used as marketing resources
 Conduct 6 quantitative researches regarding topics of IFANCA Halal, baby cereal, and
Customer satisfaction survey; reports are applied in related decision making
 Compose market research and new product development SOPs also make sure other SOPs
are composed and delivered timely
 Support new personnel training and manage department administration
 Compile 2014 department budget and approved
Research Assistant, Vision 2025 Project 2009 Oct~ 2010 Oct
A program on the analysis of technology and society development trends for the most promising
industries of Taiwan in the next decades. Specialized topic: Green Industry
 Joint development by Industrial Technology Research Institute of Taiwan (ITRI), Institute for
Information Industry (III), and National Chengchi University (NCCU)
 Survey and analyze the world’s political, economical, and social phenomena
 Forecast and project future policy and plan based on database gathered
 Construct future industrial model upon current models, thesis, and society development trend
Achievement:
 Co-leaded the team awarded 6 times out of 7
Department Assistant of Customer Service and Host of the Employee’s Welfare Shop,
Nestle Taiwan Ltd. 2008 Aug~2009 Apr
The century old, multinational food company, founded 1867, excels in various food categories and
owns the biggest market share of baby food and instant coffee in Taiwan.
 Coordinated and market the promotion of Employee's Welfare Shop
 Operate Employee's Welfare Shop web store
 In charge of inventory control and shelf inventory management of Employee's Welfare Shop
 Arrange special orders and inventory control of seasonal gift box
 Arrange free goods order and associated budget control
 Support invoice cancel and reissue
Achievement:
 20% sales up of Employee's Welfare Shop
 100% customer satisfaction from of Employee's Welfare Shop
 Coordinate logistics for product callback during China Milk Issue
T-Los Agent, Chuntung Transportation 2005 Jun~2005 Aug
Founded in 1993, specials transport, warehouse storage and supporting promoter between

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authorized customers and PX mart.
 Shelf inventory control
 Displays arrangement for branch stores of PX mart
 Assist in advertisement programs whenever needed

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Education
MSc of Business Development and Internationalization in UmeåUniversity, Sweden
2010 Sep ~ 2012 Jun
Exchange Student in Aalto University, Helsinki, Finland Erasmus 2011 Sep ~ 2011 Dec
BBA in National ChengChi University Taipei, Taiwan 2003 Sep~ 2008 Jun
Major: Business Administration (142 credits) Double Major: Sociology (42 credits)
Exchange Student Copenhagen Business School (CBS) (12 credits)
GPA: 3.89 for overall 196 credits; 4 over last two years
Others
 Mandarin and Taiwanese (native), English (advanced level), French( entry-level)
 Proficient in Microsoft Office (Word/ Excel/ PowerPoint/ Outlook)
 Housing Project with Bostaden(Sweden Rental Company) under the course of Cognitive
Design
 Co-Leader of the PR section of BA week
 Culture exchanged with students from Japan and American in Stanford University Culture
Communication Program
 Exchange Student in Copenhagen Business School (CBS) for one semester
 Exchange Student in Aalto University, School of Economics for a semester, with Erasmus
scholarship
 Awarded of Top 8 Ice Sculpture in Umeå, 2010
 Awarded by Taiwan Advertisers’ Association, Top 10 of City Carnival Competition
 Volunteer assisting foreign students’ settle-in
 Volunteer in Harmony Home play and teach children with HIV
 Backpack travel to the United States, Denmark, Germany, Belgium, Czech Republic,
Netherlands, France, Spain, Poland, Austria, Sweden, Norway, Finland, Croatia, Hungary and
Russia