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CATHYHACKL. COM
presented
by: Cathy
Hackl
TELL IT LIVE!
LIVE VIDEO
FOR PUBLIC
RELATIONS
#PRSAICON
Intro
Live Video
Facebook Live
Periscope
YouTube
You Now, Busker
Tools & Tech
Connect
CONTENT
OUTLINE
Cathy Hackl here.
I help brands and businesses with live video and
virtual reality strategies.
Clients include Applebee's & Teradata.
I write for VR Scout.
I'm a VR/AR + Live Video influencer.
I'm a Latina tech innovator.
Co-creator of Summit.Live (Periscope Summit).
NICE TO
MEET YOU
Live video allows users to broadcast videos
directly from their mobile devices to a
variety of major social media platforms. Great way to
promote a personal or corporate brand and increase
engagement with key audiences.
Strategically developed and implemented, live video
can influence the decisions of your target audiences
at a rate that you may not have seen with previous
tactics.
LIVE
VIDEO:
From Chewbacca
mom to Philando
Castile
20%
of Facebookers Watching Live Video.
(source: Global Web Index)
BY THE
NUMBERS
90%
marketers who say authenticity is the biggest plus of
live video.
(source: Rightside)
BY THE
NUMBERS
FACEBOOK
LIVE
Rolled out to everyone in 2016.
Saves videos indefinitely.
FB gives preference to live videos in the algorithm.
Broadcast from mobile or desktop.
Allows you to skip to the most engaging parts.
You can go live from a DJI Drone.
“PR pros should not only be knowledgeable about live video,
they should be proficient. Live video empowers brands to
easily become the expert source, build audience and build
credibility,” ~Lisa Buyer
FACEBOOK
LIVE
The rise of live-streaming has been one of the most
important trends in the world of social media over the last
year, and although Meerkat and Periscope launched this
trend into the mainstream, it’s Facebook that has been the
real winner here.
Facebook is paying millions of dollars to publishers and
celebrities so they go live. They are doing a big push for
business influencers (CEOs, etc.) to use FB Live.
Ability to schedule live broadcasts (only for verified pages
right now).
Live video pop up when you are on Facebook.
Facebook just launched a TV ad campaign to promoted live
video among users.
FACEBOOK
LIVE
AWARENESS
FACEBOOK
LIVE
ACTION
FACEBOOK
LIVE
RESOURCES:
Facebook Media + The Live Blog
www.facebook.com/facebookmedia
Facebook Live
www.live.fb.com
Facebook for Business Influencers
http://fb.me/influencersguide
FACEBOOK
LIVE
USE CASES: BMC Sofftware
FACEBOOK
LIVE
USE CASES: Facebook Careers
Used for HR & Recruiting
FACEBOOK
LIVE
USE CASES: Michael Phelps
INSTAGRAM
Tech media reports that
Instagram seems to be testing
live video in Russia.
PERISCOPE
Meerkat started it all, but Periscope brought live video to
the forefront.
Owned by Twitter.
New programs:
- Periscope Producer
- Periscope VIP Program
Resources:
Periscope's blog on Medium
https://medium.com/@periscope
PERISCOPE
PERISCOPE
Periscope Producer:
Is a new way for brands, media organizations and other live
video creators to broadcast high quality streams from
devices beyond a phone or tablet.
With Producer, you can stream high-quality live video from
external sources, including streaming software, hardware
encoders, and professional cameras, on Periscope and
Twitter. Just like any other broadcast on Periscope,
viewers can send comments and hearts, and watch live in
the Periscope and Twitter apps as well as on the web at
Periscope.tv.
Some of the world’s most well-known brands are
broadcasting exclusive events, including fashion shows and
film previews, allowing their audiences to experience them
together.
Broadcasters interested in creating live video with
Periscope Producer can apply for access at
t.co/periscopeproducer.
PERISCOPE
Periscope VIP Program:
To recognize some of the top broadcasters who’ve been
essential in helping shape the Periscope community, the
app is rolling out the Periscope VIP Program. As a member
of the VIP Program, you’ll have access to benefits that will
help you grow your audience, increase your opportunities to
collaborate with other broadcasters, identify you as a VIP
broadcaster and equip you with tools to help you continue
to create and share your live experiences. Three badges:
bronze, silver and gold.
Apply at http://bit.ly/2czg4mz
PERISCOPE
PERISCOPE
TWITTER
LIVE
Twitter Live:
Transmitting Thursday night
football, also deals with
Bloomberg.
YOUTUBE
Announced mobile live video at Vidcon. Still hasn't rolled
out to masses. There is YouTube Community which could
be a component.
YOUNOW,
BUSKER
YouNow
YouNow
Busker
U s e a s t r o n g c o n n e c t i o n .
S t a b i l i z e .
U s e a n e x t e r n a l m i c .
P r o m o t e w h e n y o u a r e g o i n g
l i v e o r s c h e d u l e a h e a d o f
t i m e .
M o n i t o r c o m m e n t s .
E n g a g e / i n t e r a c t .
A s k f o l l o w e r s t o s u b s c r i b e
( t h a t w a y t h e y a r e a l e r t e d
w h e n y o u g o l i v e ) .
G o l i v e . . . o f t e n !
T u r n t h e d o n o t d i s t u r b
b u t t o n o n y o u r p h o n e o n t o
l i m i t d i s t r a c t i o n s .
F o r t i m e s w h e n a p r o f e s s i o n a l
p r o d u c t i o n i s p r e f e r r e d , u s e
t h e F a c e b o o k L i v e A P I f o r
p u b l i s h i n g l i v e v i d e o o n y o u r
o w n o r w i t h a F a c e b o o k
p a r t n e r . l i v e . f b . c o m / a p i o r
u s e P e r i s c o p e P r o d u c e r .
G e t a c c o u n t s v e r i f i e d .
TIPSfor going live
Live webcasting software:
- Wirecast from Telestream
- OBS
- Be ive.TV
- Blue Jeans
Tools:
- Mevo Camera
-Diva Ring Light
-Arkon Mounts
-Rode Lav Mics
- Chat light
- Lumee Case
Enlightened Audiovisual
TOOLS
& TECH
THANK YOU &
LET' S CONNECT
Join me in NYC for
a hands-on live
video workshop +
some VR
Connect with me:
@CathyHackl
fb.com.hacklcathy

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Live Video for Public Relations Pros

  • 1. CATHYHACKL. COM presented by: Cathy Hackl TELL IT LIVE! LIVE VIDEO FOR PUBLIC RELATIONS #PRSAICON
  • 2. Intro Live Video Facebook Live Periscope YouTube You Now, Busker Tools & Tech Connect CONTENT OUTLINE
  • 3. Cathy Hackl here. I help brands and businesses with live video and virtual reality strategies. Clients include Applebee's & Teradata. I write for VR Scout. I'm a VR/AR + Live Video influencer. I'm a Latina tech innovator. Co-creator of Summit.Live (Periscope Summit). NICE TO MEET YOU
  • 4. Live video allows users to broadcast videos directly from their mobile devices to a variety of major social media platforms. Great way to promote a personal or corporate brand and increase engagement with key audiences. Strategically developed and implemented, live video can influence the decisions of your target audiences at a rate that you may not have seen with previous tactics. LIVE VIDEO: From Chewbacca mom to Philando Castile
  • 5. 20% of Facebookers Watching Live Video. (source: Global Web Index) BY THE NUMBERS
  • 6. 90% marketers who say authenticity is the biggest plus of live video. (source: Rightside) BY THE NUMBERS
  • 7. FACEBOOK LIVE Rolled out to everyone in 2016. Saves videos indefinitely. FB gives preference to live videos in the algorithm. Broadcast from mobile or desktop. Allows you to skip to the most engaging parts. You can go live from a DJI Drone. “PR pros should not only be knowledgeable about live video, they should be proficient. Live video empowers brands to easily become the expert source, build audience and build credibility,” ~Lisa Buyer
  • 8. FACEBOOK LIVE The rise of live-streaming has been one of the most important trends in the world of social media over the last year, and although Meerkat and Periscope launched this trend into the mainstream, it’s Facebook that has been the real winner here. Facebook is paying millions of dollars to publishers and celebrities so they go live. They are doing a big push for business influencers (CEOs, etc.) to use FB Live. Ability to schedule live broadcasts (only for verified pages right now). Live video pop up when you are on Facebook. Facebook just launched a TV ad campaign to promoted live video among users.
  • 11. FACEBOOK LIVE RESOURCES: Facebook Media + The Live Blog www.facebook.com/facebookmedia Facebook Live www.live.fb.com Facebook for Business Influencers http://fb.me/influencersguide
  • 13. FACEBOOK LIVE USE CASES: Facebook Careers Used for HR & Recruiting
  • 15. INSTAGRAM Tech media reports that Instagram seems to be testing live video in Russia.
  • 16. PERISCOPE Meerkat started it all, but Periscope brought live video to the forefront. Owned by Twitter. New programs: - Periscope Producer - Periscope VIP Program Resources: Periscope's blog on Medium https://medium.com/@periscope
  • 18. PERISCOPE Periscope Producer: Is a new way for brands, media organizations and other live video creators to broadcast high quality streams from devices beyond a phone or tablet. With Producer, you can stream high-quality live video from external sources, including streaming software, hardware encoders, and professional cameras, on Periscope and Twitter. Just like any other broadcast on Periscope, viewers can send comments and hearts, and watch live in the Periscope and Twitter apps as well as on the web at Periscope.tv. Some of the world’s most well-known brands are broadcasting exclusive events, including fashion shows and film previews, allowing their audiences to experience them together. Broadcasters interested in creating live video with Periscope Producer can apply for access at t.co/periscopeproducer.
  • 19. PERISCOPE Periscope VIP Program: To recognize some of the top broadcasters who’ve been essential in helping shape the Periscope community, the app is rolling out the Periscope VIP Program. As a member of the VIP Program, you’ll have access to benefits that will help you grow your audience, increase your opportunities to collaborate with other broadcasters, identify you as a VIP broadcaster and equip you with tools to help you continue to create and share your live experiences. Three badges: bronze, silver and gold. Apply at http://bit.ly/2czg4mz
  • 22. TWITTER LIVE Twitter Live: Transmitting Thursday night football, also deals with Bloomberg.
  • 23. YOUTUBE Announced mobile live video at Vidcon. Still hasn't rolled out to masses. There is YouTube Community which could be a component.
  • 25. U s e a s t r o n g c o n n e c t i o n . S t a b i l i z e . U s e a n e x t e r n a l m i c . P r o m o t e w h e n y o u a r e g o i n g l i v e o r s c h e d u l e a h e a d o f t i m e . M o n i t o r c o m m e n t s . E n g a g e / i n t e r a c t . A s k f o l l o w e r s t o s u b s c r i b e ( t h a t w a y t h e y a r e a l e r t e d w h e n y o u g o l i v e ) . G o l i v e . . . o f t e n ! T u r n t h e d o n o t d i s t u r b b u t t o n o n y o u r p h o n e o n t o l i m i t d i s t r a c t i o n s . F o r t i m e s w h e n a p r o f e s s i o n a l p r o d u c t i o n i s p r e f e r r e d , u s e t h e F a c e b o o k L i v e A P I f o r p u b l i s h i n g l i v e v i d e o o n y o u r o w n o r w i t h a F a c e b o o k p a r t n e r . l i v e . f b . c o m / a p i o r u s e P e r i s c o p e P r o d u c e r . G e t a c c o u n t s v e r i f i e d . TIPSfor going live
  • 26. Live webcasting software: - Wirecast from Telestream - OBS - Be ive.TV - Blue Jeans Tools: - Mevo Camera -Diva Ring Light -Arkon Mounts -Rode Lav Mics - Chat light - Lumee Case Enlightened Audiovisual TOOLS & TECH
  • 27.
  • 28.
  • 29. THANK YOU & LET' S CONNECT Join me in NYC for a hands-on live video workshop + some VR Connect with me: @CathyHackl fb.com.hacklcathy