This document outlines Vodafone UK's marketing strategy and segmentation of customers. It discusses how Vodafone segments customers by occupation including students and employees. For students, Vodafone offers price concessions on calls and promotes through universities. For employees, Vodafone offers price concessions and promotes outside offices. The document also compares domestic and international business differences such as area served and risk. It concludes that Vodafone's marketing mix strategy effectively establishes its market base.

2. CONTENTS
• Introduction
• Segments as per occupation
• Students
• Employees
• Business to business
• Difference between domestic and international
• Conclusion
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3. INTRODUCTION
• Marketing mix is the best constitute to form strategy for the
company called Vodafone UK.
• Company has adopted it with accuracy.
• consumer occupation is the base in it.
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4. SEGEMENTS AS PER OCCUPATION
• Student
• Employee
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5. Students
• Price- They will receive concession on the calling rate by 20%.
• Place- Most reputed colleges and university
• Promotion- Through enactment
• Product- Sim card, net packs and other schemes.
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6. Employee
P’s Description
Price They will receive concession by
10%
Place Outside offices
Promotion Through print media
Product Sim card, net packs and other
schemes
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7. Business to business
• Policies and procedures are followed
• No consumer behaviour change issue
• Easy dealings
• Most preferred method
• Highly used.
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8. Difference between domestic and international
Domestic International
Small area served Large area served
Operation in unit
country
Operation in many
country
Risk is low Risk is high
Less funds
required
More funds
required
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9. Conclusion
• Marketing mix is one of the best strategy for the purpose of
establishing the base for the market. Vodafone UK has
adopted this with effectiveness and efficiency.
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10. References
• Baltes, L.P. 2016, "Digital marketing mix specific to the IT Field", Bulletin of the
Transylvania University of Brasov. Economic Sciences. Series V, vol. 9, no. 1, pp.
33-44
• Ranjbar, A., Iranzadeh, S. & poursadegh, n. 2012, "The effects of marketing mix
elements on Brand equity", New Marketing Research Journal, vol. 2, no. 3, pp.
155-172.
• Funk, R. & Hirschman, D. 2015, "Beyond Nonmarket Strategy: Market Actions as
Corporate Political Activity", Academy of Management Review, .
• Pomirleanu, N., John Mariadoss, B. & Chennamaneni, P.R. 2016;2015;, "Managing
service quality in high customer contact B2B services across domestic and
international markets", Industrial Marketing Management, vol. 55, pp. 131-143.
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