Submit your original research papers under the theme of “Marketing for Next Generation” before 15th November 2016 and take part in the International Conference on Advanced Marketing ICAM 2017.

1. Call for Papers: International Conference on Advanced
Marketing 2017 (ICAM 2017)
Department of Marketing Management, Faculty of Commerce and Management
Studies, University of Kelaniya, Sri Lanka and The International Institute of
Knowledge Management of Sri Lanka are inviting papers for the International
Conference on Advanced Marketing 2017 (ICAM 2017).
Advanced Marketing Conference will be held on January 26th and 27th, 2017 in
Colombo, Sri Lanka under the theme “Marketing for Next Generation”.
The followings tracks will be covered by the conference. (But are not limited to)
• Product & Brand Management: Concepts & Review of Practices
• Destination Branding & Hospitality Marketing
• Advertising ,Direct Marketing, & Sales Promotions
• Marketing Communication: Concepts & Review of Practices
• Services Marketing
• Retail Marketing & Merchandising
• Relationship Marketing & Customer Experience Management
• Digital Media Marketing ,Viral Marketing & Mobile Marketing
• Social Media Marketing for Brand awareness
• Trends in Consumer Behavior
• International Marketing & Branding
• Social Responsibility, Ethics, & Consumer Protection
• Green Marketing & Sustainable Marketing
• Entrepreneurship & Small Business Marketing
• Brand Innovations & Communications in Digital Era
We invite all the academics and other professionals in the fields of Marketing to
submit their papers at International Advanced Marketing Conference 2017 and
share their knowledge in the field with colleagues.