2. OUR PITCH
• OneFeather combines e-voting with
messaging for mobile and web into a
SaaS package.
• One million voting events in North
America every years (civic, union,
business, aboriginal, society, etc), mostly
done with 19th century tech.
• Moving to e-voting lowers cost of
gov’t, which lowers barriers to direct
democracy.
• Registration for voting also creates
registration for channelled/branded
messaging.
3. THETEAM
• Lawrence Lewis
• First Nations Band Manager, Electoral
Officer, serial entrepreneur
• Matthew Lehrner
• Web/Mobile programmer/project
manager, 10+ years experience
• Damir Wallener
• Product management, politician, business
dev, hardware/software designer, multiple
startup exits
• We are the right team to execute this
business plan because we combine hands-on
gov’t/electoral experience with aboriginal
relationships and strong technical capability.
4. ADVISORS
• Currently looking at formalizing our Advisory Board
• Ross Tennant: Managing Partner, Coastal Developments, former Beduin/Sun
Microsystems
• Bill Yoachim: Councillor, Nanaimo Regional District & Snuneymuxw First Nation
• Jason Corless: Professor, University ofVictoria, Computer Science
• Brenna Latimer: Director of Communications, BCTreaty Commission
• Holes that need filling: Advisors who are (a) outside our geographical area, (b) well-
versed in messaging apps/services, or (c) high level political experience (this one is in
process of being filled).
5. MARKET OPPORTUNITY
• There are ~1,000,000 elections in North America annually. (civic, labour, education,
aboriginal)
• At full market penetration a $999 SaaS e-voting solution generates $1B
• First sub-sector is aboriginal/First Nations (10,000 voting events).Target client is holding
a leadership vote or internal referendum.
• Second sub-sector is labour unions (10,000 voting events).Target client is holding a
leadership or contract ratification vote.
• They need cheap, easy to administer (IE, no IT dept.) elections. They have tightly defined
voter ID requirements.
• Why now? In Q4’14, Damir door-knocked over 2,000 middle class doors during a mayoral
campaign. 25% of responders (many retirees/seniors!) complained they couldn’t vote “on the
internet”. The marketplace is ready for this!
6. MARKET PROBLEM
• “Everybody” wants e-voting, but requirements are not well-understood:
• Civic gov’t wants to spend less money, not more
• Civic gov’t doesn’t have the technical chops to make good vendor
choices
• Civic employees don’t want to feel like their jobs are threatened
• Scytl is an example of an e-voting solution that Just Doesn’t Work -
expensive and contractor-heavy
7. OUR SOLUTION
• OneFeather solves all these problems with an e-voting platform that saves
money, unburdens civic IT dep’ts, and protects existing employees.
• SaaS platform makes e-voting implementation easy, and reduces overall election cost
• Focusing on Aboriginal and Labour allows for rapid entry into “friendly” markets
• Allowing existing electoral staff to manage the e-voting preserves their jobs, removing
additional barriers to adoption.
• Focusing on sub-sectors where we have existing relationships, allows establishing
credibility one election event at a time
• Extensive market validation by the next municipal election cycle (2018).
8. TRACTION
• 80% electronic voting adoption for Malahat FN’s February constitutional referendum (Land Code). News of
this success is already driving numerous other voting engagements for Q2:
• In place:
• Malahat, Sucker Creek, and Kyuquot/Chekleseht Nations
• In active contract negotiation:
• Lake Babine,Wetsuweten and Denee Nations
• At the proposal stage:
• Cheam, Haisla andToquaht Nations
• Branded messaging in place forTribal Journeys and AboriginalTourism BC, with negotiations under way with
BC Metis Association.
• We have gotten this far with no accelerator program, no external investment, no buzz-generation.
Join us in taking the next step!
9. MARKET FIT/COMPETITION
• Our biggest competitor is the status quo - paper elections at physical polling stations.
• Marketplace example:Area E, CowichanValley Regional District.
• 1,500 residents, costs ~$20,000 to hold an Area-wide vote.
• Governance requirements mandate a vote for many spending proposals, but many spending
proposals involve less money than it would cost to hold the vote -> so many issues aren’t dealt with.
• If overall cost of voting reduces to $5k, it enables more effective, responsive government.This
represents a fundamental change in customer behaviour.
• OneFeather can hit that cost target with 75% e-voting adoption.
• Nobody is offering a solution for this scale of gov’t, and this is where the vast majority of election events
occur.
• By solving this problem, we build our credibility from the grass-roots up, which will greatly ease
the cost and time of lobbying more senior levels of gov’t.
10. COMPETITIVE ADVANTAGE
• Once someone has entrusted you with a council vote or their
contract ratification vote, they will trust you with anything.
• We are very politically active. It would take less than 48 hours to get a
motion on the floor regarding e-voting at number of regional gov’ts.
• We are just starting to look at IP, but everywhere Damir has worked,
IP has followed.
• Barriers to entry:Voting is a highly emotional event.The technological
problems are well-understood, what the marketplace is waiting for is a
cheap, and trustworthy solution.The latter is the real barrier.
11. REVENUE MODEL
• Revenue is from holding election events for $999
• Election events typically recur on 2-4 year cycles
• Immediate “cash” collections - credit card/PayPal
• For the market sector, we are after high volume
• Looking at 2018 BC municipal election cycle:
• Approximately 2,000 election events on one day
• At $999 per event = $2M
12. EXPENSE/MARKETING
• Need to up-staff development for 3 months to reach next technical/revenue milestone.
• Pre-funding clients: personal visits, custom contract, relatively high cost to acquire
• Post-funding clients: directed to a landing page, low cost to acquire
• Sanctioned by senior gov’t by EOY 2017 will lock in clients and minimizing acq. costs
• OneFeather has unique relationships with First Nations (Canada & US) and regional
civic gov’t
Fast Path Projections
Month Month 2 3 4 5 6 7 8 9 10 11 12
FN SaaS FN SaaS FN SaaS Labour SaaS Labour SaaS Labour SaaS Municipal Municipal Municipal Municipal Municipal Municipal
Technical Staff Headcount 4 4 4 4 4 4 5 5 5 5 5 5
Cost 12875 12875 12875 12875 12875 12875 19750 19750 19750 19750 19750 19750
Management Headcount 2 2 2 4 4 4 4 4 4 4 4 4
Cost 10000 10000 10000 15500 15500 15500 15500 15500 15500 15500 15500 15500
Support Headcount 0 0 0 1 1 1 2 2 2 3 3 3
Cost 0 0 0 3000 3000 3000 5500 5500 5500 8000 8000 8000
Overhead Cost 15500 15500 15500 29500 16500 16500 29500 17500 17500 34500 19500 19500
Monthly Burn 38381 38381 38381 60884 47884 47884 70261 58261 58261 77762 62762 62762
Running Total 38381 76762 115143 176027 223911 271795 342056 400317 458578 536340 599102 661864
14. EXIT STRATEGY
• Realistically, we will get taken out.
• Acquisition:All those registered users on a channelled/branded
messaging platform…someone will notice.
• Slack, Facebook, Google on the messaging side
• Scytl on the e-voting side
• Financial buyer: Profitability by 2016, high margin cash flow by 2019
• Once sanctioned, a significant, secure revenue stream will be
established.
15. THE ASK
• $900k SAFE, approximately 50% of spending is SR&ED-able, 24 months of runway
• Technical staff (22%)
• IP/Legal (8%)
• Founder Salaries (13%)
• Marketing (12%)
• First SaaS client in 3 months, 100th client by EOY 2015
