Following is the powerpoint prensentation on the topic "Disney- History and Market Share"
for the subject Business Environment which falls in the course of BBA.
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
Disney - History and market share
1. A GLANCE OVER
DISNEY
The Walt Disney Company is popularly
known as Disney.
It was established in Year 1924
Founders : Walt Disney & Roy Disney
(Disney Brothers)
2. Disney is a leading diversified
international family entertainment and
media enterprise
Headquarter situated – Burbank,
California
Disney rank 4th on fortune’s list 2021 list
of “World’s most admired companies”.
Data (Year – 2021) 190000 annual
employees and $203.609 billion.
4. It all Started with a Mouse.
The Walt Disney Company began as a joint venture between
Walt Disney and his brother, Roy started on October 16,
1923.
The creation of Mickey Mouse in 1928 changed everything.
Disney launched many other famous characters, such as
Minnie Mouse and Donald Duck, which together became the
foundation of a company that has now branched out well
beyond animation.
5. 1930’s
1932 – Disney Company won its 1st Academy Award for Best
Cartoon.
1934 – Started production on its 1st full length feature film.
1937 – Became the highest grossing film of its time.
World war 2 halted the production of Disney Movies
altogether as the company contributed its skills to the war
effort by producing propaganda films for the U.S government.
6. Post World War 2
1950 – went as a turning point because of Disney’s
first live action film.
1955 – “The Mickey Mouse Club” made it debut to a
national TV audience.
- Disney opened its 1st Theme park.
1966 – Walt Disney left the legacy and passed away.
In the following decades, the company took
advantage of merchandising opportunities,
continued producing feature films, and constructed
additional theme parks around the globe, including
Disney's first international theme park, Tokyo
Disneyland in 1983.
7. Disney has expanded its influence over a wider
market, beginning with the debut of the
Disney Channel on cable TV.
In 2006, Disney acquired Pixar as it began to
focus on digital animation.
In 2009, the company acquired Marvel
Entertainment.
Disney continued its digital expansion in
2014 by acquiring YouTube content
producer Maker Studios, which became
the Disney Digital Network in 2017.
Disney plans to launch its own digital
streaming network in late 2019.
Disney in Digital Age
8. The Walt Disney
Company began as a joint
venture between Walt
Disney and his brother,
Roy started on October
16, 1923.
The creation of Mickey
Mouse in 1928 changed
everything.
SHORT HISTORY
9. 1932 – Disney Company
won its 1st Academy
Award for Best Cartoon.
1934 – Started production
on its 1st full length
feature film.
10. 1937 – Became the
highest grossing film of
its time.
World war 2 halted the
production of Disney
Movies
11. 1950 – went as a turning
point because of Disney’s
first live action film.
Disney's Cinderella
12. 1955 – “The Mickey
Mouse Club” made it
debut to a national TV
audience.
1955 - Disney opened its
1st Theme park.
13. 1966 – Walt Disney left
the legacy and passed
away.
Disney's first international
theme park, Tokyo
Disneyland in 1983.
14. In 2006, Disney acquired
Pixar as it began to focus
on digital animation.
In 2009, the company
acquired Marvel
Entertainment.
Disney in Digital Age
15. Disney continued its
digital expansion in 2014
by acquiring YouTube
content producer Maker
Studios
Disney plans to launch its
own digital streaming
network in late 2019.
24. MARKET SHARE BY PERCENTAGE
41%
9.40%
50.60%
Disney Six Flags Others
OTHERS
DISNEY
SIX FLAGS
25. Disney fiscal Q1 (2020) revenue breakdown
33%
12%
21%
17%
1% 0%
7%
9%
Sales
PARK AND EXPERIENCE PRODUCTS
MEDIA NETWORK (BROADCASTING)
MEDIA NETWORK (CABLE NETWORK)
STUDIO ENTERTAINMENT
DIRECT - TO - CONSUMER & INTL:
DISNEY +
DIRECT - TO - CONSUMER & INTL:
ESPN