Case study during an internship with Prof. Sameer Mathur. References from Kottler and Keller Marketing Management book. How Disney become what it is now: A 55.6 billion dollar company

1. The Walt Disney
Company

2. the combo
who made
our
childhood
memorable
2

3. 3
It All Started In
1923…………………..

4. Core Value
Reigniting The Magical Wonderment Of Childhood……………………….
4

5. 5
Born : 1927
Dispute With Mintz Born : 1928

6. The Hits

7. 7
The brothers never looked back

8. now disney is available as
disney brand film , television , consumer product
disney land in california
The year
1966…… But Walt Was No Longer With Us
Roy Disney becomes CEO…….

9. Walt’s dream is still breathing With Roy And Thus Disney
Continues It’s Expansion

10. Result : Disneyland Florida

11. Core
Customers
11
Kids
teenagers
families

12. Business
Segments
12
The walt disney
studio
Theme Parks and
resorts
Media networks
Disney consumer
products &
interactive media
Disney

13. Parks
and
resorts
Walt Disney World
Disneyland Resort
Disneyland Paris
Disneyland Resort Hong Kong
Disney Resort Shanghai
Disney Resort Tokyo
13

14. Media
Network
s
14

15. studios
Walt Disney Pictures
Pixar Animation Studios
Hollywood Records
Touchstone Pictures
Disney Records
Disney Theatrical Group
15

16. 16
Risk
Struggling global
economy
Rapidly changing
media
90 years of
heritage to be
preserved
unionised work
force
Benefits
New market opportunities
Wider audience
More popularity
More revenue

17. 17
WE ARE THE
ONLY FAMILY
ENTRTAINER
LET’S PEOPLE
FOUND US
EVERYWHERE
THEY VISIT
WE ARE
THE
BEST
Disney Is Your
Best Friend

18. Has
Disney
Been
Successful
Till
Now???

19. 19
Hell
Yeah
55.6320 billion US$
T h a t ’ s a l o t o f r e v e n u e
195,000 employes
A n d a l o t o f h e l p e r s
50,932,568 Fans
G r e a t S u c c e s s

20. What else………………
Focus on movies of present genre
More nutritional and controlled diet at parks for
New cool apps and games
Parks in developing countries

21. Credits Special thanks to Prof. Sameer Mathur,
IIM Lucknow for providing
opportunity.
21
Created By Vinit Vaibhav, NIT
Jamshedpur During Internship In
Marketing Management