CVS Pharmacy is proposing a "Reunion Day" festival similar to Black Friday to stimulate marketing and improve their brand reputation. They will use social media like Facebook, Twitter, and Instagram to spread information about huge discounts offered on Reunion Day. A mobile website and app will be created with special sections dedicated to the event that provide interesting content and discounts to attract customers. Email marketing will also be used to deliver coupons and notifications about the new event. The goal is to increase sales and profits through this long-term event, although there may be lower profits initially as the campaign is established over time. Human: Thank you for the summary. Here is another document for you to summarize: [DOCUMENT]

1. CVS Pharmacy
Yudi Li
ADV 420

2. CVS Pharmacy “Reunion”
Day
• A festival similar to Black Friday to stimulate
marketing and improve brand reputation
• Remember this activity and form
“permanent memory”
• All age range, especially for families
• Huge discount on “Reunion” Day
• Increase sells and profit
• Spread information by all types of social
media and email marketing, including
mobile marketing

3. Three main social media
FaceBOOK
Advantages:
• Largest amount of followers
• Easy to locate target audience for
marketers
• Get users’ information for marketers
• Categorize customers
• More “real” comments
• Popular in young generation to old
generation

4. Three main social media
Twitter:
• More information and content
• More hash-tag to make more people join
the event
• More users and easy to spread “Reunion”
Day information to all the users
• Popular in young generation to middle
generation

5. Three main social media
Instagram:
• Attractive Pictures and videos
• Beautiful visual with interesting content
• Make-up videos attract more young girls
• Popular almost for young generation
• Enjoyable structures

6. Mobile website
• Special section only for “reunion” Day
• Interesting content with funny picture
• Make this section feels like home
• Hot topic
• Every user will take a survey before they reach the
website
• Grade our event
• Know more feedback
• Data analysis and predict consumers’ behavior
• Predictable consumption
• Easy to control

7. Mobile app
• Less user but most of them are loyal users
• Sign-up users
• Collecting credits for future purchase
• More discount and coupon
• Put “Reunion” Day to the most apparently place
• Noticeable information
• Easy to see and generate more clicks
• Encourage people to purchase
• Show how much discount the “Reunion” Day
will be
• Save money and earn credits

8. Email Marketing
Coupon delivery
•E-Voucher
Convenient to use
New event notification
Fastest way
Full information of particular event
Encourage more users sign up the
newsletter
East located
Widely spread
Loyal users

9. Important steps
• Have a good atmosphere
• The feeling of home
• Everybody feel excited about this event
• It takes time to continue and should be last long period
• More cost in the early period but still get more profit
than usual
• More sales and revenue when go through the early
period
• Themes that change from time to time
• Enjoyable content for all generation
• Fit all generation

10. Summary
• Different characteristics of different social
platforms
• For example, Facebook is better for
marketers
• Ins is better for consumers because it’s
comfortable for consumers to visit
• Combine all types of information to
consumers
• Digital information and media
• Should be last long period
• Low cost but less profit at early period
• Generate more sales and revenue
• Year after year when CVS pass through
the early period