2. Hotel Le Six **** In Paris
• Situated in Paris
• A 4-stars hotel
• They try to keep in touch with their customers to
develop customer loyalty
• Very beautiful hotel with a SPA
3. Customers can find the hotel
in different social medias as:
-Blogger.com
- Facebook
- Twitter
- Flickr
- Youtube
- Foursquare
- Trip Advisor
4. Foursquare
• Beautiful pictures which
represent beautiffuly
the hotel
• All the important
information are present
• You can find it easily
thanks to a map
5. Blogger.com
• They post every 3 or 4
days informations
concerning the hotel
• They keep in touch with
customers to inform them
about promotions or
events in the hotel
• Lots of pictures
• There is no comment on
each article
• H2H seems to be not
provided by this channel
6. Trip Advisor
• Trip Adivsor encourages
customers to book this
hotel by giving informations
about it
• Managers reply both
negative and positive
comments
• Regular feedback from
customers
• They are well positionned
on this channel
• There is a kind of human
relationship thanks to Trips
Advisor
7. Facebook
• The facebook page is
quite attractive with a lot
of pictures
• They have more than
10000 followers
• They post article every
day about different topic
• They are very present on
this social media and
have an efficient H2H
communication
8. Twitter
• All the tweets are
published by the hotel
itself
• The goal seems to be
communicating about
promotions and events
and also do promotion for
places that the hotel like
• H2H seems to be not
provided by this channel
9. Youtube
• There is only one video
on this channel
• The video was posted 2
years ago
• They can communicate
more efficiently through
this channel
10. Flickr
• There is a lot of picture
which represents very
well the hotel
• This page is very well
design and is attractive
for customers
• Customers can have a
good idea of the
ambiance and can
discover the hotel
11. Advices to be more H2H
• The hotel is present on different social medias but
sometimes it is not weel-developped to maximize
the communication.
• Twitter: Show interests toward the customers and
not toward the hotel. Encourage people to tweet
• Youtube: Posting more videos to communicate more
by this channel. Encourage customers to discover the
hotel and exchange reviews with the hotel. Be more
active by publishing recent videos
12. • Trip Advisor: Nothing to improve. The communcation
opportunities are present. The hotel reply to positive
and negative comments. They encourages customers
to book directly on their website.
• Facebook: It is maybe the easier network to develop
communication and sharing. They share a lot of
article to promote places that they like. I advice to
share other things than promotions or restaurants,
but find a way to develop a « real facebook langage »
to improve the communication. Look for some games
or test to learn information about customers.
