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Erik Hoftun Co-founder, CEO     erik@snowcastle.no
Snow CastleProductions
Disruptive TechnologiesProduct Performance                                         ✳)                      Time   ✳)Clayto...
Disruptive Technologies                                                   ✳)                                              ...
InteractivityTime
InteractivityTime       1G
InteractivityTime       1G            2G
InteractivityTime       1G                            ?            2G                            3G
InteractivityTime       1G                            ?            2G                            3G
InteractivityTime       1G                            ?            2G                            3G
InteractivityTime       1G                            ?            2G                            3G
InteractivityTime       1G                            ?            2G                            3G
Entertainment vs.Bandwidth          vs
Entertainment vs.Bandwidth           vs   weeks
Entertainment vs.Bandwidth           vs   weeks        1-2 hours
Entertainment vs.Bandwidth            vs   weeks         1-2 hours   36.8MB
Entertainment vs.Bandwidth            vs   weeks         1-2 hours   36.8MB        96.8MB
Interactive Storyan application that integrates a linearstory with user interaction, gamemechanics and psychology.
What is Gaming?
A Fork in the Tale                     ∞
Launched October 2011
Game developers arethe digital natives★ With better technology optimized for rich multimedia    and interactivity, within ...
TOC Bologna 2012: When Worlds Collide: The Intersection of Book, Games and Online Communities for Kids
TOC Bologna 2012: When Worlds Collide: The Intersection of Book, Games and Online Communities for Kids
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TOC Bologna 2012: When Worlds Collide: The Intersection of Book, Games and Online Communities for Kids

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The theory, technology and tools behind interactive stories and online communities for kids.
Speakers: Christian Dorfefer and Eric Hoftun, moderated by Chris Meade

Published in: Business, Technology
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TOC Bologna 2012: When Worlds Collide: The Intersection of Book, Games and Online Communities for Kids

  1. 1. Erik Hoftun Co-founder, CEO erik@snowcastle.no
  2. 2. Snow CastleProductions
  3. 3. Disruptive TechnologiesProduct Performance ✳) Time ✳)Clayton Christensen
  4. 4. Disruptive Technologies ✳) Disruptive Technology Performance demanded at the high end of the marketProduct Performance Performance demanded at the lower end of the market Progress due to sustaining technologies Time ✳)Clayton Christensen
  5. 5. InteractivityTime
  6. 6. InteractivityTime 1G
  7. 7. InteractivityTime 1G 2G
  8. 8. InteractivityTime 1G ? 2G 3G
  9. 9. InteractivityTime 1G ? 2G 3G
  10. 10. InteractivityTime 1G ? 2G 3G
  11. 11. InteractivityTime 1G ? 2G 3G
  12. 12. InteractivityTime 1G ? 2G 3G
  13. 13. Entertainment vs.Bandwidth vs
  14. 14. Entertainment vs.Bandwidth vs weeks
  15. 15. Entertainment vs.Bandwidth vs weeks 1-2 hours
  16. 16. Entertainment vs.Bandwidth vs weeks 1-2 hours 36.8MB
  17. 17. Entertainment vs.Bandwidth vs weeks 1-2 hours 36.8MB 96.8MB
  18. 18. Interactive Storyan application that integrates a linearstory with user interaction, gamemechanics and psychology.
  19. 19. What is Gaming?
  20. 20. A Fork in the Tale ∞
  21. 21. Launched October 2011
  22. 22. Game developers arethe digital natives★ With better technology optimized for rich multimedia and interactivity, within constraints oflimited bandwidth and memory★ Who know the psychology and mechanics of motivation and interactive engagement★ And have proven it by building a 100% digital $68 billion world wide business. erik@snowcastle.no

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