Successfully reported this slideshow.

Changing Times, Changing Readers: Let's Start With Experience

677 views

Published on

Tim Carmody keynote

Published in: Education, Sports
  • Be the first to comment

  • Be the first to like this

Changing Times, Changing Readers: Let's Start With Experience

  1. 1. Changing Times,Changing Readers: Lets Start With Tim Carmody Senior Writer, Wired.com
  2. 2. my sordid history with reading
  3. 3. my sordid history with reading
  4. 4. my sordid history with reading The Bookfuturist Manifesto
  5. 5. The Bookfuturist Manifesto
  6. 6. my sordid history with reading The Bookfuturist ManifestoTen Reading Revolutions Before E-Books
  7. 7. Ten Reading Revolutions Before E-Books
  8. 8. my sordid history with reading The Bookfuturist Manifesto Ten Reading Revolutions Before E-BooksE-Books Are Still Waiting For Their Avant-Garde
  9. 9. E-Books Are Still Waiting For Their Avant-
  10. 10. Modernist Literature, Art, & Media
  11. 11. Paper Modernism
  12. 12. Paper Modernism 1850-1950
  13. 13. Paper Modernism 1850-1950media revolutions: cinema, newspapers, telegraphtypewriters, diagrammming sentences, advertising
  14. 14. Paper Modernism 1850-1950media revolutions: cinema, newspapers, telegraphtypewriters, diagrammming sentences, advertising all deeply related
  15. 15. Paper Modernism 1850-1950media revolutions: cinema, newspapers, telegraphtypewriters, diagrammming sentences, advertising all deeply relatedtechnical possibilities of production & distribution
  16. 16. Paper Modernism 1850-1950media revolutions: cinema, newspapers, telegraphtypewriters, diagrammming sentences, advertising all deeply relatedtechnical possibilities of production & distribution typewriter, offset printing, cheap paper
  17. 17. Paper Modernism 1850-1950media revolutions: cinema, newspapers, telegraphtypewriters, diagrammming sentences, advertising all deeply relatedtechnical possibilities of production & distribution typewriter, offset printing, cheap paper bombarded with information, text and images in
  18. 18. new expectations and possibilities for reading
  19. 19. new expectations and possibilities for reading how text should look and be experienced
  20. 20. new expectations and possibilities for reading how text should look and be experienced books, movies, city streets
  21. 21. new expectations and possibilities for reading how text should look and be experienced books, movies, city streets no reason to distinguish between media
  22. 22. just like now
  23. 23. the 21st century media industry
  24. 24. How to coverthe 21st century media industry
  25. 25. How to coverthe 21st century media industry all together
  26. 26. How to coverthe 21st century media industry all together or in tiny bits
  27. 27. all together
  28. 28. Amazonall together
  29. 29. Amazonall together Apple
  30. 30. in tiny bits
  31. 31. weird obsessions in tiny bits
  32. 32. weird obsessions in tiny bitshow do you do text entry in a Netflix app for the Wii?
  33. 33. unusual contexts for reading and writing
  34. 34. unusual contexts for reading and writing unusual devices
  35. 35. unusual contexts for reading and writing unusual devices unusual functions and use cases
  36. 36. unusual contexts for reading and writing unusual devices unusual functions and use cases not so unusual
  37. 37. unusual contexts for reading and writing interface jumps
  38. 38. unusual contexts for reading and writing interface jumps part of the experiential backgroundthat reading is defined with or defined against
  39. 39. How do we read, really? in a hyperliterate society the vast majority of readingis not consciously recognized as reading
  40. 40. what readers expectis more important than what readers want
  41. 41. structure of expectations what readers expect is more important than what readers want
  42. 42. structure of expectations1. skeuomorphs2. conventions3. skills
  43. 43. skeuomorphs
  44. 44. conventions
  45. 45. skills
  46. 46. skillsClay Shirky: “a screen without a mouse ships broken”
  47. 47. skillsClay Shirky: “a screen without a mouse ships broken”Steve Jobs: “if you see a stylus, they blew it”
  48. 48. skillsClay Shirky: “a screen without a mouse ships broken”Steve Jobs: “if you see a stylus, they blew it” if you see a mouse, they blew it
  49. 49. skillsClay Shirky: “a screen without a mouse ships broken”Steve Jobs: “if you see a stylus, they blew it” if you see a mouse, they blew it NOT TRUE
  50. 50. skillsBill Buxton: “every tool is the best at something and the worst at something else”
  51. 51. skillsBill Buxton: “every tool is the best at something and the worst at something else” “skills are expensive”
  52. 52. skillsdeeper than skeuomorphs or conventions
  53. 53. skillsdeeper than skeuomorphs or conventions stronger relationship to the body
  54. 54. skillsdeeper than skeuomorphs or conventions stronger relationship to the body more generalizable
  55. 55. skillsdeeper than skeuomorphs or conventions stronger relationship to the body more generalizable most poorly utilized in interface design
  56. 56. skillshow to button a button
  57. 57. skillshow to button a buttonmanuscript / pen & ink
  58. 58. skills how to button a button manuscript / pen & inkyour pocket is a multitouch interface
  59. 59. path-dependency and learning effects
  60. 60. path-dependency and learning effects switching costscoordinating around a common standardpeople get better at things they practice
  61. 61. path-dependency and learning effects switching costscoordinating around a common standardpeople get better at things they practice need external shock
  62. 62. when do we NEED to be SHOCKED?
  63. 63. most important expectations for reading
  64. 64. most important expectations for reading not how the page looks
  65. 65. most important expectations for reading not how the page looks not even just how we interact with it
  66. 66. most important expectations for reading not how the page looks not even just how we interact with it nothing qualitative at all
  67. 67. most important expectations for reading QUANTITY
  68. 68. most important expectations for reading QUANTITY how much we get how we get more who’s in charge
  69. 69. the quantitative turn
  70. 70. Odysseus and the Sirenswe actually like constraints once we’re in them
  71. 71. Odysseus and the Sirenswe actually like constraints once we’re in them constraints are freedom
  72. 72. Odysseus and the Sirenswe actually like constraints once we’re in them constraints are freedom we have an endless supply of constraints
  73. 73. Odysseus and the Sirenswe actually like constraints once we’re in them constraints are freedom we have an endless supply of constraints (this itself is a paradox)
  74. 74. Pardon The Interruption

×