2. 2
A Mobile In-App Only Company
KPI Oriented Mobile Marketing Solutions
AdColony’s goal is to provide customised solutions by
understanding company KPIs AdColony has a passion
for delivering customized unique solutions by helping
companies to personalize their mobile marketing
initiatives.
As the highest quality mobile advertising and marketing
platform, AdColony marketplace connects over 150
DSPs to 7,000 SDK direct, in-app inventory partners.
Any measurement tool, any format, and mobile ad
sizes.
Who is AdColony?
3. Highest Quality Mobile
Experiences
Reaching an audience of 1.5 billion
engaged mobile users
25Offices All Around the
World
Fortune 500 brands and over 85% of the
world’s top grossing mobile publishers
trust AdColony to tell their brand story –
knowing that their target customers are
going to see and hear it.
Denmark
Turkey
South Africa
UAE
Greece
Sweden
Norway
Egypt
Saudi Arabia
Germany
UK
Colombia
Brazil
Argentina
Chile
Peru
Mexico
Singapore
India
South Korea
USA
Spain
Italy
Russia
5. 5
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879
164
182
239
175 194
62
133 130
Google Chartboost Twitter AppLovin Vungle Facebook Tapjoy InMobi
Google Play Store Top 1000
Apple App Store Top 1000
AdColony has more direct, SDK connections with
the top 1,000 apps containing User-Initiated
Video ads than any other company.
Source: Mixrank U.S. SDK Penetration, Q4 2017
The largest source of User-
Initiated Video in the world
1338
484 463 456
431 428
364
314 303
The second biggest in-app
inventory in the world
6. 6
Unparalleled Reach in Top Apps across both OS’s
Most popular apps in App Store & Google Play Store in a single inventory
7. 7
Audience Targeting
Breaking the market down into smaller, more specific blocks of customers
with unique needs…
Gamers Moms
Business
eShoppers
Tech Heads
Demographics
Third Party
Verification
Ad
Engagement
App
Ownership
AdColony True Audiences
are created by leveraging
machine-learning algorithms
powered by real-time data.
8. True Audiences™: Sample Segments
Parents
Fashionista
Movie Goers
Foodies
Health & Fitness
Travel Enthusiast
Moms
Automotive
Gamers
Students
eShoppers
Finance
Professionals
Housewives
Tech Heads
Music & Entertainment Sports
Premium
Business
Kids
9. Apart from our Audience Groups, we have additional targeting options
Device
targeting
OS
Targeting
ISP Targeting
Weather
Targeting
Battery/Charge
Targeting
Language
Targeting
Geo / City
Targeting
Retargeting
Day Parting
10. 10
Right Format
Improve the ad experience and achieve higher levels of engagement by
offering your targeted user value in exchange for their attention
Mary Meeker, Internet Trends, 2018
Source: Millward Brown AdReaction: Video Creative in a Digital World
68%
52%
51%
45%
26%
21%
20%
32%
48%
49%
55%
74%
79%
80%
User-initiated mobile
app
Social click-to-play
Skippable pre-roll
In banner click-to-play
Social auto-play
In-banner auto-play
Pre-roll
Positive Negative
90% AND
HIGHER*
VIDEO COMPLETION RATES
3x MORE
PREFERRED**
THAN NON-SKIPPABLE
PRE-ROLL VIDEO
11. 11
Professional, Brand-Safe
Inventory
The most popular apps in the Google
Play and Apple App store, mainly focused
on the hottest games in the world.
LDA and COPPA Compliant
A vast range of compliant inventory,
including COPPA-compliant and
LDA-compliant impressions.
Verified by Leading Partners
Certified for brand safety monitoring
and blocking with MOAT, IAS and
DV. Grapeshot and WhiteOps
integrations are underway
Always brand safe. No surprises.
12. 12
Edge-to-edge 100% Viewable
No Buffer
100% Measurable User Initiated
Completed View
Aware Engagement 100% Audible
Ideas, not impressions…
Our full-screen, impactful and interactive experiences turn
heads and win awards.
13. 13
100% Completed Fully Viewable Fully Audible
Instant Play™ HD Video Dynamic End Card (DEC)
Visual Quality
Smooth
Experience
Aware Engagement
Inspire Engage
Engagement at an aware level…
Engagement as a way of increasing brand awareness…
15. IP Video & Basic End Card
BETMGM
Aurora is great to provide an interact-able
and engaging ad for your audience catch
their attention. Measure if your audience is
really watching the video.
16. IP Video & Basic+ End Card
Bet.co.za
Aurora is great to provide an interact-able
and engaging ad for your audience catch
their attention. Measure if your audience is
really watching the video.
17. IP Video & Basic+ End Card
BetBoom
Aurora is great to provide an interact-able
and engaging ad for your audience catch
their attention. Measure if your audience is
really watching the video.
18. IP Video & Premium Game End Card
Bet-at-home
Aurora is great to provide an interact-able
and engaging ad for your audience catch
their attention. Measure if your audience is
really watching the video.
21. Total Interaction
Rate
Attention
Rate
Average
Interactions per
User
Unique Interaction
Rate
Attention level
measured by when and
how the average user
interacted during the
video.
Likelihood of user
interaction, the higher
the rate, the more likely
users were to engage.
Total unique users that
showed some level of
attention by interacting
at least once.
Average number of
total interactions
completed by users
who viewed the ad.
Aurora™ delivers key insights about attention & interaction
In-video interactivity feeds new measurement approach and KPIs
22. Aurora™ HD Video & the Attention Score
Video Play DEC
`
User Interactions
Interaction Window
23. Video Play DEC
User Interactions
Interaction Window
Aurora™ HD Video & the Attention Score
Interaction window:
12 seconds
User interaction window:
10.5 seconds 10.5 / 12 = Attention Score
87.5
Attention Score
24. 24
Aurora Interactive Video
Betsson
Aurora
Provide an interact-able and
engaging ad for your audience
catch their attention. Therefore,
measure if your audience is
really watching the video by
looking at the interaction
results.
26. AdColony’s Certified Study Report
AdColony’s Certified Study Report process follows a simple structure that would measure the
effectiveness of your video ads in conveying the brand association, brand message and creative
components.
• There are two sample groups; the exposed & the control.
The exposed group is served your video ad and sees the
question right after the video or after via retargeting, while
the control group is not exposed to the ad.
Exposed Group
Control Group
All the answers of both exposed and control groups are collected and analyzed by AdColony.
28. 28
Measure your campaign's impact on perceptions and behaviors throughout the consumer
journey…
Go beyond traditional metrics like impressions & views…
•Frequency Analysis
• Creative Performance
Comparison
• Weekly Statistics
•Audience Analysis
Chance of asking any
questions to your target
audience
Let’s check the bars.
Grey bar shows the duration of the video
Blue bar shows 12 seconds of space to interact with the video
Pink bar shows how many seconds interacted
In the 12 second interaction area, users interacted for 10.5 seconds.
When we divide them, we get the attention score.
And we can actually directly measure how much attention the user gives while watching our video.
Videoyu izerlerken aşağıdaki barlara dikkat etmemiş olma ihtimaliniz çok yüksek olduğu için barlara bakalım;
Gri - bizim videomuzun süresi
Mavi - video ile etkileşime geçeceği alan 12 saniyelik alan
Pembe barlar da kaç saniye interaksiyona geçmiş - harita çıkmış ama hemen dokunmamış örneğin…
12.5 saniyelik interaksiyon alanında, 10.5 saniye interaksiyona geçmiş.
Bunları birbirine böldüğümüzde attention score’u elde ediyoruz.
Ve kullanıcının bizim videomuzu izlerken ne kadar dikkatini verdiğini aslında direkt olarak ölçebiliyoruz.
