The Brand Influence Guide for the Venture Capital Industry (BIG:VC) is the first-ever comprehensive research study on the role of branding in venture capital. This presentation shares all the details on the results, including a breakdown of the key messages, brand behaviors and channels that can empower a VC firm to connect with CEOs and limited partners. Learn more at www.BIG-VC.com
This workshop was delivered to the Brand Consortium of ISBM. It helped identify the key variables in framing a brand portfolio strategy, including customer segments, product categories, customer end benefits, and price/value tiers. The workshop also helped participants identify the pros and cons associated with various brand portfolio strategies and architectures, and the circumstances where each makes sense. Best practices, guiding principles, case studies and interactive exercises are leveraged throughout…all with a heavy skew toward B2B examples.
Building off the basics presented in VC 101, we will be using the components of a traditional VC investment memo as a vehicle to examine the aspects of an investment opportunity, and the associated analysis, that matter to VCs and why.
You Can't Fix a CAC Payback Period SaaS Metrics Palooza r2.3.pptxDave Kellogg
Slides from the presentation I gave at SaaS Metrics Palooza which discuss how VCs and operators view metrics differently by drilling into CAC payback period as an example.
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
This workshop was delivered to the Brand Consortium of ISBM. It helped identify the key variables in framing a brand portfolio strategy, including customer segments, product categories, customer end benefits, and price/value tiers. The workshop also helped participants identify the pros and cons associated with various brand portfolio strategies and architectures, and the circumstances where each makes sense. Best practices, guiding principles, case studies and interactive exercises are leveraged throughout…all with a heavy skew toward B2B examples.
Building off the basics presented in VC 101, we will be using the components of a traditional VC investment memo as a vehicle to examine the aspects of an investment opportunity, and the associated analysis, that matter to VCs and why.
You Can't Fix a CAC Payback Period SaaS Metrics Palooza r2.3.pptxDave Kellogg
Slides from the presentation I gave at SaaS Metrics Palooza which discuss how VCs and operators view metrics differently by drilling into CAC payback period as an example.
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
The Best Startup Pitchdeck on How to Present to Angels & Venture Capitalist.
Updated Version
Slides by J Skyler Fernandes , Venture Capital & Private Equity at Simon Venture Group
Getting Started with Content Strategy | General AssemblyMelanie Seibert
I taught this introductory Content Strategy course at General Assembly in 2015-2016. It focuses on what makes content usable, and how to incorporate Content Strategy into all phases of a User Experience Design process.
Want to learn more about Content Strategy? Sign up for my free email course on Becoming a Content Strategist: http://prosekiln.com/courses/become-a-content-strategist/.
Presentation on IBMs brand strategy as given during the launch of the Interbrand 2012 Best Global Brands, in which IBM ranked #3 as only B2B player in the top 10.
Building Your Financial Model Key Startup Metrics David Ehrenberg
Does your financial model explain how your business really works? Give you clear insight into the financial health of your startup? Tell a story that inspires investor confidence and will help you to raise capital?
As Guy Kawasaki said so well in his entrepreneurial bible Art of the Start, “the point of financial projections is to tell a story with numbers—a story about opportunity, resource requirements, market forces, growth, milestone achievements, and profits."
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
How to define and position your VC brand to attract funding and dealflow.
* note: more recent updated version below:
https://www.slideshare.net/dmc500hats/branding-strategies-for-better-dealflow-and-fundraising-aka-the-helpful-vc
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekSystem1 Group
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
investor pitch deck template 2017 is a template pitch deck for you to personalise and customise to help you present your business idea, vision and model to investors, shareholders and stakeholders, more help available at http://www.growyourbusiness.club
investor pitch deck template 2017
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
business plan template
pitch deck 2017
start-up pitch deck
Discover and understand the critical actions needed on the venture journey to scale successfully.
What is it for?
To help corporate entrepreneurs identify and successfully navigate each critical action that will ultimately become the foundation of a corporate venture’s scaling effort. Based on the insights from 200+ corporate innovation and venture tracks, this practical guide provides a deeper understanding of what’s needed early-on for long-term venture growth.
Benefits:
Identify the right measurement approach that shines a light on your path forward.
Create an ideal team setup with access to the right talent at the right time.
Select the appropriate ownership structure and legal entity format.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
The Best Startup Pitchdeck on How to Present to Angels & Venture Capitalist.
Updated Version
Slides by J Skyler Fernandes , Venture Capital & Private Equity at Simon Venture Group
Getting Started with Content Strategy | General AssemblyMelanie Seibert
I taught this introductory Content Strategy course at General Assembly in 2015-2016. It focuses on what makes content usable, and how to incorporate Content Strategy into all phases of a User Experience Design process.
Want to learn more about Content Strategy? Sign up for my free email course on Becoming a Content Strategist: http://prosekiln.com/courses/become-a-content-strategist/.
Presentation on IBMs brand strategy as given during the launch of the Interbrand 2012 Best Global Brands, in which IBM ranked #3 as only B2B player in the top 10.
Building Your Financial Model Key Startup Metrics David Ehrenberg
Does your financial model explain how your business really works? Give you clear insight into the financial health of your startup? Tell a story that inspires investor confidence and will help you to raise capital?
As Guy Kawasaki said so well in his entrepreneurial bible Art of the Start, “the point of financial projections is to tell a story with numbers—a story about opportunity, resource requirements, market forces, growth, milestone achievements, and profits."
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
How to define and position your VC brand to attract funding and dealflow.
* note: more recent updated version below:
https://www.slideshare.net/dmc500hats/branding-strategies-for-better-dealflow-and-fundraising-aka-the-helpful-vc
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekSystem1 Group
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
investor pitch deck template 2017 is a template pitch deck for you to personalise and customise to help you present your business idea, vision and model to investors, shareholders and stakeholders, more help available at http://www.growyourbusiness.club
investor pitch deck template 2017
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
business plan template
pitch deck 2017
start-up pitch deck
Discover and understand the critical actions needed on the venture journey to scale successfully.
What is it for?
To help corporate entrepreneurs identify and successfully navigate each critical action that will ultimately become the foundation of a corporate venture’s scaling effort. Based on the insights from 200+ corporate innovation and venture tracks, this practical guide provides a deeper understanding of what’s needed early-on for long-term venture growth.
Benefits:
Identify the right measurement approach that shines a light on your path forward.
Create an ideal team setup with access to the right talent at the right time.
Select the appropriate ownership structure and legal entity format.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
This edition features a handful of The Best Franchise Owners to Watch that are leading us to a better future
Read More: https://ciolook.com/the-10-best-franchise-owners-to-watch-in-2023-december2023/
Kulwinder singh's research paper on The CEO brandKulwinder Singh
In a global economy, with fiercely competitive firms rapidly commoditizing products, strong brands help companies to stand out from the crowd and differentiate themselves on a criterion other than cost. All successful companies leverage their CEOs to derive business benefits. At Mahindra Satyam BPO, leveraging CEO for branding is a full-fledged practice.
The Brand Influence Guide for Asset Management (BIG:AM) aimed to understand how effective asset managers are in communicating a differentiated value proposition to the marketplace, and if, and how, firms are leveraging brand to connect with the audiences most critical to their success. DeSantis Breindel, a B2B branding and marketing agency in NYC, partnered with the Institutional Investor Institute to get perspectives from asset managers, investment consultants and institutional investors. See more at: http://www.desantisbreindel.com/insights/branding-in-asset-management-new-research/
CIO Look unveil inspiring stories, interviews of many passionate leaders in special edition “Inspiring Business Leaders Making a Difference, 2019 (VOL.2)”
Some thoughts for any business, consultancy or agency looking to transform and grow through the power of purpose....would love to hear from you
ralph@thebrandexperienceconsultancy.com
Corporate Identity – An Essential Aspect of Branding Accuprosys
The corporate identity of a company does not simply correspond to a compelling tagline,
a well-designed logo or a striking brand name.Great branding does not just end at these three branding stakes.The corporate or brand identity of a business defines how customers relate with and think about the brand. It is the overall image of a company that is imprinted in the minds of customers, employees and investors.
The main aim of establishing a corporate identity is to serve as a means of branding the business for the public. It establishes the individuality of the company’s corporate culture, philosophy and core values.A number of reputed branding agencies have recently come to fore and have been successful largely because of their innovative, technological and social media approach to branding. Accuprosys is one such company worth noting.
Building an effective employer brand in 2020 Beamery
For this webinar, we invited Bryan Adams, CEO and Founder of Ph. Creative, and Kevin Blair, VP Talent Strategy at Beamery, to discuss how the employer brand magic happens. They went over the makings of differentiated messaging, and the common challenges in transmitting that message to the market.
5 Things to Remember In the Changing Landscape of VCAvalon Ventures
The VC landscape has changed more in the past three years than in my almost 20 years as a VC. For entrepreneurs, there’s never been a better time to start something. For early stage VCs, the investing space is becoming more competitive, which is healthy and good for the startup ecosystem. VCs who see themselves as stewards, or coaches of their founder’s creativity and talent, will retain their value. By contrast, VCs who seek to control companies, slavishly adhering to a numbers game, may very soon find themselves replaced by other sources of investing that allow them to retain more ownership of their idea. Here are five things VCs need to remember in the changing landscape.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3. Page 3
The BIG Question
Does branding matter for venture capital firms?
4. Page 4
Like it or not, you already have a brand.
Are you controlling your brand?
Does your brand accurately represent who you are?
Does it represent who you WANT to be?
Is it connecting with your key audiences?
5. Page 5
Overarching questions we set out to answer.
§ What are the challenges in building an authentic and differentiated
reputation in the VC industry?
§ What do VCs believe are the effective brand behaviors to attract
entrepreneurs and LPs?
§ What key attributes and behaviors are entrepreneurs and LPs looking
for when considering partnership with a VC firm?
§ How can VC firms close respective gaps between where they are
today and where they want to be in the future, from a brand
perspective?
6. Page 6
Our 360 Degree Approach
Compare and contrast views across stakeholders
Communicate
findings to
members
CEOs
Venture
Capital Firms
Limited
Partners
Survey
7. Page 7
The Players
§ DeSantis Breindel
§ Rooney & Associates
§ National Venture Capital Association
NVCA Advisory Board
– Heather Hunter, Safeguard Scientifics
– Jennifer Jones, Jennifer Jones and Partners
– Kate Barrett/Suzanne King, NEA
– Liz Mansfield, True Ventures
– Marta Bulaich, Canaan Partners
– Kelly Mayes, Lightspeed Venture Partners
§ Dow Jones VentureSource Database
15. Page 15
AWAY
TAKE
/
For CEOs, picking a VC firm is about
more than money – it’s an emotional
decision.
Your ability to tell a rich and
compelling story will get you in the
mix of more and better deals.
17. Page 17
There is a disconnect between those attributes that CEOs deem
most important – and the attributes that VC firms emphasize.
18. Page 18
LPs understand what CEOs are looking for.
“Trust and collaboration are critical.
Entrepreneurs are looking for someone
to help them build their business – not
just partners, but the whole firm.”
22. Page 22
AWAY
TAKE
/
VC mindsets are not always aligned with CEO
expectations.
CEOs want to work with VC firms that are
entrepreneur-friendly and collaborative…
BUT they are wary of firms that are too hands-
on.
Gender mix matters more than VCs realize,
especially to female CEOs.
CEOs are more interested in proximity than any
other geographical factor.
27. Page 27
BIG Takeaway
AWAY
TAKE
/
It’s not enough to say you’re entrepreneur-
friendly…you have to show it.
Build a brand around what you do, not just
what you’ve achieved (performance)...and align
behaviors to deliver on that brand promise.
• What are you doing today that supports an
entrepreneur-friendly brand?
• What are you doing today that is inconsistent
with an entrepreneur-friendly brand?
• What could you be doing to amplify your
entrepreneurial-friendly behaviors?
32. Page 32
There’s a disparity between the channels CEOs find influential and
the channels you believe best deliver your messages.
33. Page 33
BIG Takeaway
AWAY
TAKE
/
Your brand runs deeper than what you say…
it’s what your most important audiences say
about you.
Understanding – and shaping – your reputation
among key influencer audiences in the CEO’s
world is critical for creating positive word of
mouth and driving CEO perceptions of your firm.
35. Page 35
VC firms believe the reputation of their partners and portfolio
companies are equal drivers of brand.
36. Page 36
CEOs feel strongly: Your brand is driven mostly by your partners.
37. Page 37
LPs focus on reputation of the overall firm.
“We have a bias against firms with a person’s name on the door.”
“A VC firm may have great individuals that achieved great
performance, but will the firm be able to bring in a strong team to
perpetuate those results? They need a strong brand to attract that
next generation of partners.”
38. Page 38
BIG Takeaway
AWAY
TAKE
/
Venture investing is a personal business –
but it can’t be too personal.
CEOs care more about partners than the overall
firm and even less about the reputation of a
firm’s portfolio companies.
LPs are concerned about succession and the
strength of the overall firm.
The challenge: find the right balance, leveraging
your partners’ reputation to build a brand that is
bigger and more enduring than any one
individual.
46. Page 46
BIG Takeaway
AWAY
TAKE
/
VC brands must resonate with their target
market.
VC brands for life sciences should emphasize
experience and trustworthiness, while IT
brands can emphasize entrepreneur-friendliness
and supportiveness.
For VC firms that focus on multiple industries,
the brand must straddle all segments. An
effective message map is a critical tool.
47. Page 47
The 6 Findings Summarized
1. Brand impacts a firm’s ability to attract deal flow.
2. There is a gap between what CEOs are looking for in a VC firm and
what VC firms believe CEOs want.
3. CEOs want to work with entrepreneur-friendly firms. But it’s not
enough to say you’re entrepreneur-friendly…you have to show it,
through behaviors that resonate with CEOs.
4. Individual partner brands remain paramount, especially within IT
investing. But firms also need to communicate that their success is
not predicated on a few key individuals.
5. CEOs place great weight on what their peers and third parties say
and think about your firm.
6. Life science CEOs look for slightly different things in VC firms than
their counterparts in IT.
48. Page 48
How can you leverage what we’ve learned
to build your firm’s brand?
51. Page 51
Conduct a reputation audit, through internal and external interviews
to find the gaps in perception
Compare your brand with your peers’ to understand your firm’s
point of difference
Create a positioning platform that reflects your research and can be
expressed firm-wide, not just by partners
Build a messaging strategy to ensure you are communicating the right
message to each audience with consistency at every touchpoint
Define behaviors that will embody your brand and empower internal
stakeholders to live that brand