EECS 441

1. Nikki Duran (ndurann)

2. Problem
2
People want a more candid, creative outlet to generate and
consume content in order to capture a more unfiltered version of life.

3. 3
Product
01
15/60 sec videos AI Generated Content
02 04
Effects
03
Trends

4. 4
Persona
Age: 15 years old
Likes: how he looks, making people laugh, messing
with his parents
Hates: going to school, being basic
Meet Keith

5. Financial Info
5

6. Financial Info
6

7. Business Model - Ads
7

8. Business Model - In App Purchases
8

9. 9
Leadership
Zhang Yiming

10. 10
History
musical.ly
2014

11. 11
History
musical.ly
2014
A.me / Douyin
2016

12. 12
History
musical.ly
2014
Merger
November 9, 2017
A.me / Douyin
2016

13. 13
History
musical.ly
2014
Merger
November 9, 2017
TikTok
2018
A.me / Douyin
2016

14. What’s HOT
14
01
Influencers Authenticity
02 03
Viral Trends

15. Secret sauce?
15
AI Generated Content.

16. 16
AI
Generated
Content
Positive Reinforcement Negative Reinforcement

17. 17
Competition
TikTok
byte
Lasso
Short Autoplay Videos Easy Content Creation Curated Content User Volume

18. 18
Competition
TikTok
Snapchat
Instagram
Youtube
Video Focused Curated Content Authenticity User Volume

19. 19
Now
COVID-19 Popularity

20. 20
Future
01
Security Concerns Low Differentiation
02 03
US / China Tension

21. Questions?
21