This was the training deck given at the North Herts CVS on the 14th October 2011. It gives an overview of how Facebook can be used to publicise organisations and individuals.

1. Facebook
An introduction to Facebook, some tips
and tricks you can use to make Facebook
easier to navigate

2. What is Facebook?
Facebook is a social networking site which
allows for individuals to create profiles which
can then be linked together to create networks
of friends, colleagues, or peers.
Facebook also allows for the creation of pages
for businesses, charities, products and people to
join this network.
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3. Getting Started
• Registration
– Create a personal profile
• Terms and Conditions 4.2
– You will not create more than one personal profile
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4. Account Privacy Settings
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5. Facebook Presence
• Profiles
– Individuals
• Pages
– Commercial / Charities / Causes / Celebrities
• Groups
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6. Insights
• Given for pages with 40 likes
• Gives Facebook analytics including
– Number of Users
– Demographics
– Interactions
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