1. MNA ONLINE
Lissah Dunston, RN
Wednesday, March 20, 13

2. “That it will ever come into general
use, notwithstanding its value, is
extremely doubtful; because its
beneficial application requires much
time and gives a good bit of trouble
both to the patient and the
practitioner; because its hue and
character are foreign and opposed
to all our habits and associations.”
-London Times, 1834
Wednesday, March 20, 13

3. What can social media do
for you ?
Wednesday, March 20, 13

4. Faceboook: https://www.facebook.com/MDNurses
LinkedIn: http://bltmo.re/MDRN
Twitter: @Maryland_Nurses
Wikipedia Page: TBA. Keep looking on FB for more info.
Wednesday, March 20, 13

5. Vision and Purpose
Public outreach (legislative successes, scholarships, etc.)
Event promotion (conferences, CEU opportunities, etc)
Membership recruitment and retention
Collaboration with other organizations
Match our members with volunteer opportunities (we need
info from your committee! what do you need?)
Wednesday, March 20, 13

6. The demand is out there...
In the absence of our presence, Maryland’s nurses are
creating accounts.
Wednesday, March 20, 13

7. A history of MNA in Social Media
Wednesday, March 20, 13

8. Social Media Policies
A comprehensive Social Media Policy will serve two
purposes:
Provide guidelines on how MNA will implement/utilize
social media (goals, methods, outcomes).
Provide guidelines for how Content Managers can or
cannot use social media on behalf of the organization.
Wednesday, March 20, 13

9. Content
Social media content is:
non-sensitive information (e.g. general announcements, committee
meeting dates, etc.) is be placed directly on the web by content managers
as they are received.
Please note: Protected/confidential/sensitive information (such as
committee/board meeting minutes) will not be posted on our social
media profiles.
Wednesday, March 20, 13

10. Participate in the conversation:
Share on our wall! Photos, events, etc.
http://mnasite.herokuapp.com/form.html
Wednesday, March 20, 13

11. Participate in the conversation:
tweet @ us!
Use hashtags@conferences, education events, etc.Shared
info with us to be posted via the MNA accounts.
presenting? share your slides via slideshare, and then
tweet the link for your audience to refer to.
Wednesday, March 20, 13

12. Participate in the conversation:
Share job postings and ed opportunities via linkedin
Share input into the bio on Wikipedia.
Wednesday, March 20, 13

13. Help build our fanbase: Invite your colleagues to join!
contact information:
• mnasocialstrategy@gmail.com
• lis.dunston@gmail.com
Wednesday, March 20, 13

14. Workshop Links
• How-to for setting up a Facebook account: http://www.gcflearnfree.org/
facebook101/2
• How-to for setting up a Twitter account: http://bltmo.re/twittersetup+
• How-to for setting up a LinkedIn Account: http://www.wordtracker.com/
academy/linkedin-profile
• tips for getting the most out of your LinkedIn page
• http://www.huffingtonpost.com/2012/04/05/create-a-linkedin-profile_n_1406489.html
• http://mashable.com/2009/07/27/linkedin-personal-brand/
Wednesday, March 20, 13