Facebook Done by: Supervised by: AIT MOUSSA HayatALAOUI MDAGHRI Fatima Zahraâ M. BERRADA CHIHANI Mouna
What is Facebook?• Facebook is a social networking site designed to connect users.• Sites such as MySpace and Friendster are similar, but Facebook is generally considered the leading social networking site among college students.• Facebook allows individuals to create profiles that include personal interests, affiliations, pictures, and virtually anything else a user wants to post.
What is Facebook?• Information entered in a profile links that user to others who have posted similar information.• Other connections are more structured, based on user-created groups that typically have descriptive titles, such as “Feminists are fun!”.
What is Facebook?• “The Facebook is an online directory that connects people through social networks at schools.” (Facebook.com)• “Part huge chat room, part diary, and part dating service, the Facebook site allows college students to post their photos and tell about about themselves – sometimes too much” (Messenger).• “A huge online yearbook”.• It is both a noun and a verb.
A little of History• Originally called thefacebook, Facebook was founded in February 2004 by former-Harvard student Mark Zuckerberg (while at Harvard) who ran it as one of his hobby projects.• Within months, Facebook and its core idea spread across the dorm rooms of Harvard where it was very well received.
A little of History• Soon enough, it was extended to Stanford and Yale where, like Harvard, it was widely endorsed.• It subsequently expanded to other Canadian colleges, then to European and Asian colleges.• Before he knew it, Mark Zuckerberg was joined by two other fellow Harvard-students - Dustin Moskovitz and Chris Hughes - to help him grow the site to the next level.
A little of History• Only months later when it was officially a national student network phenomenon, Zuckerberg and Moskovitz dropped out of Harvard to pursue their dreams and run Facebook full time.• In August 2005, thefacebook was officially called Facebook and the domain facebook.com was purchased for a reported $200,000.
A little of History• Since September 11, 2006, it has been available for any email address globally, but the interface was in English only.• On May 24, 2007, Facebook launched the Facebook Platform (f8) which provides a framework for developers (anyone) to create applications that interact with core Facebook features.
A little of History• In its early days, Facebook faced an extremely threatening lawsuit from ConnectU, a very similar social network which also shares its roots back to Harvard, and whose founders alleged that Mark Zuckerberg stole source code while he was in their employment.• As a result, it almost got shutdown. But Zuckerberg denied the allegation and the lawsuit was dismissed.• Facebook has also been host to other issues…
What about Business & Funding?• Fall 2004: $500,000 from Peter Thiel (a co- founder of Paypal)• May 2005: $13 million from Accel Partners• April 2006: $25 million from Greylock Partners, Accel Partners, Meritech Capital Partners and Peter Thiel.
What about Business & Funding?• Revenue model:- Display ads: accounts for most of its current revenue through an advertising outsourcing deal with Microsoft;- Sponsorship of groups: major potential source of future revenue ($300,000 for a 3 month presence, up 200% in June 2007 vs. February 2007), more than 150 companies are already present such as Nike, Victoria’s Secret, …- Gifts: limited edition gifts for sale at a low price ($1).
What’s the facebook for?Keep in touch with your old friends and meet newones:- Private and public messaging options;- Keep tabs on what your friends do via their News feed;- Find former schoolmates using the search Feature;- User groups let you discuss with others who share yourinterests.
What’s the facebook for?Keep them informed about what you do:- Update your status;- Share your pictures, blog messages and videos;- Promote events you are organizing or planning toattend.
What’s the facebook for?Access a wealth of applications made for allpurposes:- Fun, interactive applications;- Applications that let you publish content (photos,videos, notes,…);- Applications linked to other platforms.
What’s the facebook for?Retain your privacy:- Control what strangers and friendsmay see and read about you.
Main featuresFacebook Profiles:A typical Facebook profile consists of a number ofdifferent sections, including Information, Status,Friends, Friends in Other Networks, Photos, Notes,Groups, and The Wall.Most of the sections are self-explanatory but someare specific to Facebook.
Main featuresFacebook Photos:Users create albums which they can assign limitations to(e.g. visible to my friends only) and upload photos withinthem.The album is then put into their profile, and other usershave the ability to see and comment on them.Facebook also gives the feature to share the photos or sendthem with a simple web link. What’s more, users can alsoorder prints online through a simple integrated interface.
Main featuresFacebook GroupsUsers can create new ones or join and participatein existing ones. This is also displayed in theirprofile and is a good indication of hobbies andinterests a person might have.There are two kind of groups, a normal groupand a secret group, which isn’t shown on theprofile.
Main featuresFacebook Events:Another Facebook success is their ‘events’ feature,which provides the ability to organize, be part of,and plan for events.This feature has been extremely successful when itcomes to organizing parties.Along with organizing and joining events, userscan also invite and recommend others to an event.
Main featuresFacebook Developers:As of August 2006, Facebook developped the offercalled Facebook Developers.This essentially gives anyone access to Facebook’sinternals and lets programmers create widgets,tools and projects based around Facebook.
How can we start?• To create a profile, users—current students,alumni, faculty, or staff—must have an e-mailaddress in the domain of an institution that isaffiliated with Facebook.• Once you establish an account, you can update itas often as you like, adding or changinginformation including pictures, favorites, and blog-type entries.• Users build networks of “friends,” people whohave agreed to be added as friends to users’profiles.
How can we start?• You can browse profiles based on criteria such asage, relationship status, or major or search thedatabase for people you already know and contactthem through private messages or public notes ontheir profiles.• You can also send group announcements, such asa message about a political rally to all users at aparticular institution who identify themselves aspolitically liberal.
The evolution• Less than a month after its launch, theFacebook Platform had already attractedmore than 40,000 developers, and producedmore than 1,500 new applications.•3,900 applications exist as of Sept. 11,2007, while Facebook itself only offers 13.
The evolutionFacebook has developed a strong following inEnglish-speaking countries:- A third of the Canadian population has joinedFacebook as of June 2007 (a growth of more than3,000% in a year).- The United Kingdom is the third largest countrywith more than 5 million active users, London beingthe largest network on Facebook (1,105,515members in Sept. 11 2007).
The evolutionMore than 50 million active users on Sept. 25th2007.• Growth: 270% between June 2006 and June 2007.• The number of active users has doubled sinceFacebook expanded registration to include usersoutside US campuses in Sept. 2006.
Who’s using it?Although some faculty and staff have profiles,most Facebook users are students. Because socialnetworking sites constantly create connectionsamong users, the appeal is broad.Jazz aficionados, women in science, aspiringveterinarians and many others have built groupsof friends on Facebook. Others are starting to useFacebook also.
Who’s using it?At some institutions, following an incident such asa party that got out of hand, campus police havefound information or photos on Facebook thatincriminate the students responsible.Some employers look up students on Facebook toget a fuller picture of the applicants.In general, Facebook users can be segmented bythe usage they do:
What students say about their addiction“Sometimes I’ll sign-off Facebook and just stare at the loginscreen like a cocaine addict looking at the edge of his coffeetable, thinking to myself, ‘Well, I’ve really got nothingbetter to do right now,’ and then I sign right back on”.“To tell you the truth, I am on it all the time…the first thingI do the second I step in my [dorm] room is Facebook.When I had to write my 10-page paper last night, I literallychecked it maybe every 15 minutes.”“I was one of those people who thought, ‘What do I needthis for?’ but now it’s addictive. I check it at least twice aday”
Why is Facebook so addictive?“The unquenchable desire to see [their] list of friendsexpand to outrageous proportions” (Whitall, 2005). - Keep in touch with old friends from Centre and other schools - Daily creation of new groups that fit people’s interests or amusement - See how many personal messages/wall posts you are getting from your friends - Viewing other people’s pictures & the new features Facebook continually adds. - Searching for new people who have recently joined whom you might know or want to meet
Why is Facebook so addictive?• It’s the coolest thing to be doing right now.• People are already on the internet (it’s likechecking your Messenger)• Facebook.com has become our social law fordefinitive information on our classmates, crushesand high school peers we haven’t spoken to inwho-knows-how long” (Whitall, 2005).
Why is Facebook so addictive? • Facebook provides the means for a real conversation:-The conversation is multi-media;-The conversation is both verbal and non-verbal,through dedications, gestures (pokes), andemotions (gifts);- It can be either instantaneous (chat) orasynchronous (wall posts, messages);
Why is Facebook so addictive? • Facebook provides the means for a real conversation:- The conversation takes place between realpersonas (few hidden identities with avatars ornicknames) and without outside intervention (nomoderation or censorship);- It respects the users’ privacy if they so desire(only 1 in 10 users changes his/her privacysettings).
What are the downsides?• Addiction• Simulated interaction• Stalking• Advertisement of illegal and/orinappropriate things• Beyond Centre: The job search process
Some tips for you !!• Tip 1: Do not spend more than 25 minutes a day on Facebook. – What ends up happening is you combine reality and “facebook reality”.• Tip 2: Do not put any information that you don’t wantcomputer geeks to take advantage of. – Just by having your email address and a picture online makes the rest of your life pretty accessible to the entire school. – Don’t make it any easier by putting your phone number.
Some tips for you !!• Tip 3: Refrain from updating your site too often. –People tend to notice this if the date changes every day, and all that means is that you’re spending too much time on the computer. Big social faut pas.• Tip 4: Don’t create or join groups of which you wouldn’t beproud to tell your mother you’re an “active” member. –Being a member of “Drink irresponsibly…or Don’t Drink at All” or “It’s cool to get wasted and not show up to class” isn’t going to help you out in the social ‘scene’, it’s just gross.
Some tips for you !!• Tip 5: Don’t request friendship of people you don’t know. –If you want to be friends with someone, send them a message first.• Tip 6: Don’t post messages on the walls of people you don’tknow.• Tip 7: If you’re going to put a picture of yourself on Facebook,make sure it’s the best one you can find.• Tip 8: Don’t initiate (or respond to) chain mail. That went outin the 7th grade.