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Google My Business - The First Step
- 1. THE FIRST STEP GOOGLE MY BUSINESS My Digital Marketer, LLC
- 2. Overview When most business owners hear the term "digital marketing" they immediately feel overwhelmed. That's because it can be overwhelming, but it doesn't always have to be. Today I'm going to share with you the first step that any local business can take towards a lucrative digital presence.
- 4. That's Right. TODAY WE ARE GOING TO TALK ABOUT GOOGLE MY BUSINESS AND WHY EACH AND EVERY BUSINESS OWNER SHOULD HAVE AN OPTIMIZED PROFILE.
- 5. "WHAT IS GOOGLE MY BUSINESS"
- 6. For those of you who don't know, your Google My Business Profile is how you show up on Google maps along with many other Google features. It looks a little something like this.
- 7. Good News! You already have one. Google is pretty smart, so they will create a standard Google My Business Profile for you once they find out that you're doing business. It's up to you to claim it and make sure that all of the information is up to date.
- 8. "Why" BECAUSE, LIKE I SAID, GOOGLE IS PRETTY SMART, SO THEY'VE ALREADY CREATED THE PROFILE FOR YOU. BUT THEY AREN'T STALKERS. THEY DON'T KNOW EVERYTHING ABOUT YOUR BUSINESS. THEY GENERALLY KNOW THE NAME, ADDRESS, AND INDUSTRY. PROVIDING THEM WITH MORE DETAILS ABOUT YOUR BUSINESS CAN MAKE IT EASIER FOR THEM TO RECOMMEND YOU TO A CUSTOMER.
- 9. Example Time A Case Study A client of mine named Tom runs storage facility called James River RV & Boat Storage. He called me frustrated with the performance of his website. The first thing I asked was "have you set up a Google My Business profile?" He had not, but Google had made one for him.
- 10. What did we do? UPDATE INFORMATION Google knew that Tom was running a storage facility, but that was about it. The first thing we did after claiming the profile was updating his information. OPTIMIZE INFORMATION After making sure Google had all of the correct info, we were able to start optimizing. This included updating pictures and listing specific services that they offered. CLAIM THE PROFILE The first thing we did was claim the profile that Google had made. This is super simple and can be done via phone number verification or via address verification.
- 11. THE RESULTS? WE'LL LET THEM SPEAK FOR THEMSELVES
- 12. AFTER JUST 1 WEEK TOM SAW A 700% INCREASE IN THE NUMBER OF CUSTOMERS WHO FOUND HIS BUSINESS WHILE SEARCHING FOR INDUSTRY KEYWORDS. IT'S REALLY THAT SIMPLE!
- 13. Unclaimed 56% Claimed 44% Have You Claimed Yours? 56% of the businesses on Google have yet to be claimed! That means, roughly half of the businesses that Google knows of are loosing out on this opportunity. Have you claimed your Google My Business profile yet?
- 14. TELEPHONE 417 849 5046 EMAIL nolanseh@gmail.com MAIN OFFICE 3165 S Campbell Ave, Springfield, MO Let's talk!