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VISIT
www.polestardigital.co
m
EMAIL
ned@polestardigital.co
m
CALL
0161 669 4749
FOLLOW
@nedpoulter
FACEBOOK AD HACKS: TIP...
FOUNDER & CEO
Why this guy?
1/ SETTING THE SCENE
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
AS DIGITAL MARKETING CONSULTANTS
OUR JOB IS TO EXPLORE & INNOVATE.
IT IS OUR JOB TO UNCOVER
OPPORTUNITIES IN NEWER OR LESS...
SCENARIO 1: CLIENT ASKS A QUESTION
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
RESPONSE: SURE,
LET’S TAKE A
LOOK...
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
THIS IS HOW I BEGAN EXPLORING THE
OPPORTUNITIES WITH SOCIAL MEDIA
MARKETING (SPECIFICALLY
FACEBOOK)...
FACEBOOK ADS @ #SEA...
“BUT WHY SPEND SO MUCH TIME
ON THIS OPPORTUNITY…?”
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
50 MILLION ACTIVE BUSINESSES REGISTERED ON FACEBOOK
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
4 MILLION ACTIVE BUSINESSES USING FACEBOOK ADS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
THAT’S ONLY 8% OF BUSINESSES ON FACEBOOK...
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
… AND 70% OF THEM ARE IN THE US
FACEBOOK’S ARPU IN NORTH AMERICA GREW 37% YoY (TO $17 PER QTR), COMPANY-WIDE UP
28% ($4.23 PER QTR)
FACEBOOK ADS @ #SEARCH...
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
DUOPOLY ALERT!
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
BUT WITH SO MANY OPTIONS...
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
...THIS CAN LEAD TO CONFUSION!
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
2/ TIPS, TRICKS & ‘MUST TRY’S’ FOR
FACEBOOK MARKETERS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
CUSTOMISE THE LAYOUT OF
YOUR FACEBOOK BUSINESS PAGE
CUSTOMISE YOUR FACEBOOK PAGE LAYOUT
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
LIKE THE PAGES AS A BRAND
AFFILIATE YOUR BRAND WITH YOUR COMPETITORS/SIMILAR COMPANIES
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
GROW YOUR AUDIENCE!
SUGGEST YOUR PAGE TO YOUR EMAIL CONTACTS
OR, TRY IT WITH OTHER CONTACT
LISTS YOU HAVE ACCESS TO!
FACEBOOK ADS @ #SEARCHELI...
INVITE PEOPLE WHO ENGAGED WITH YOUR POSTS TO LIKE YOUR PAGE
TOP TIP: RUN AN ENGAGEMENT
CAMPAIGN, THEN INVITE TO LIKE!
FACE...
EXPERIMENT WITH CREATIVES /
NEW AD FORMATS
IN PARTICULAR I’D RECOMMEND… FACEBOOK CANVAS
THINK OF IS AS A FACEBOOK
LANDING PAGE BUILDER
FACEBOOK ADS @ #SEARCHELITE  B...
FACEBOOK COLLECTIONS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
FACEBOOK 360 VIDEO/AR
MORE INFO:
https://facebook360.fb.com/
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
FACEBOOK 360 VIDEO/AR
OR, JUST BLUFF IT!
CHECK OUT RESORT_VR
ON INSTAGRAM
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
GET INSPIRED!
CHECK IT OUT HERE -
https://adespresso.com/academy
/ads-examples/
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
CHECK IT OUT HERE -
https://www.facebook.com/ads/c
reativehub/gallery/
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
USE VIDEO
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
“I SEE VIDEO AS A MEGATREND”
“I’M GOING TO KEEP PUTTING
VIDEO FIRST ACROSS OUR...
TRAFFIC FROM ONLINE VIDEOS WILL
CONSTITUTE 82% OF ALL CONSUMER
INTERNET TRAFFIC GLOBALLY BY 2020
(LIVE VIDEO WILL GROW 15-...
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
TOP TIP! TAG PRODUCTS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
37.9 MILLION VIEWS!!!
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
TOP TIP! USE COST PER VIEW TO MAKE VIDEO CAMPAIGNS
PERFORM BETTER!
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
BRING IT OFFLINE
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
EXPERIMENT WITH SELECTING
CERTAIN PLACEMENTS AND...
… [MORE IMPORTANTLY] TURNING LOW PERFORMING ONES OFF!
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
INVEST TIME IN AUDIENCE
RESEARCH & DEVELOPMENT
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
THIS BIT REALLY TAKES TIME. ALLOW YOURSELF THIS TIME!
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
GOOGLE IS YOUR FRIEND HERE
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
...AS IS FACEBOOK
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
...AS IS TWITTER
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
...AS IS FOLLOWERWONK
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
...AS IS BUZZSUMO
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
...AS IS BUZZSUMO
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
...AS ARE YOUR CLIENTS/IN-HOUSE TEAM!
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
TAKE TIME TO QUESTION THEM TO LEVERAGE INTERNAL INSIGHTS!
Ask questions to hel...
GET SMART[ER] WITH CUSTOM
AUDIENCES
ADVANCED WEBSITE CUSTOM AUDIENCES + CUSTOM COMBINATIONS!
TOP TIP: TRY PEOPLE WHO MADE
MULTIPLE ACTIONS ON YOUR SITE
FACEBO...
ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON INTERACTION W/ YOUR CONTENT
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR CANVAS ADS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR PAGE
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR WEBSITE
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
TOP TIP...
+ CHANGE YOUR OPTIMISATION & DELIVERY TO DAILY UNIQUE REACH
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
TOP TIP: ENSURE TH...
ADVANCED WEBSITE CUSTOM AUDIENCES + LOOK-A-LIKE AUDIENCES
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES + LOOK-A-LIKE AUDIENCES
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
AUTOMATE
BID AUTOMATION FTW!
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
https://revealbot.com/
FACEBOOK BUSINESS
MANAGER – AUTOMATED
RULES
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
MULTIPLE WA...
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
TURN OFF POOR PERFORMING ADS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
TURN OFF POOR PERFORMING ADS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
TURN UP WELL PERFORMING ADS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
BID AUTOMATION TAKEAWAYS
1 Ensure that you calculate/understand the following:...
3/ THE FUTURE OF FACEBOOK ADS
FACEBOOK ADS @ #SEARCHELITE  BY @NEDPOULTER
SOCIAL ADS (PARTICULARLY FACEBOOK ADS) ARE DEVELOPING AT A RAPID PACE
HIGHER AD REVENUES =
FASTER GROWTH
PAID MEDIA NOW GOES [WELL] BEYOND KEYWORDS
GIVING US THE ABILITY TO TARGET
INTELLIGENT AND COMPLEX AUDIENCE
TARGETING CAPA...
LEARN / PLAY / EXPERIMENT WITH NEW FEATURES
DO THIS AS/WHEN THEY
COME OUT, TO KEEP UP!
MOST IMPORTANT! ALLOW YOURSELF THE TIME TO EXPERIMENT
ESSENTIAL READING TO KEEP UP-TO-DATE ON NEW FACEBOOK ADS FEATURES
1. •http://www.jonloomer.com/
2. •https://www.facebook.c...
@NedPoulter
/NedPoulter
Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers
Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers
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Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers

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Having consulted and trained a myriad of companies, from start ups right up to some of the biggest social media properties in the world, Ned Poulter (Pole Star Digital) has amassed a total client ad spend on social in excess of £1M. He has harnesses a wealth of knowledge when it comes to strategising and implementing paid social media strategies.

In this session Ned communicated his findings in a form of actionable takeaways, including insights on: Campaign strategy development, recommendations on tools to use for your Facebook ad campaigns, creative ways to developing target audiences and Insight into the latest Facebook marketing ad formats – and why you should be pushing your creative boundaries, using newer formats available.

Published in: Marketing
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Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers

  1. 1. VISIT www.polestardigital.co m EMAIL ned@polestardigital.co m CALL 0161 669 4749 FOLLOW @nedpoulter FACEBOOK AD HACKS: TIPS, TRICKS & MUST DOS FOR FACEBOOK MARKETERS
  2. 2. FOUNDER & CEO Why this guy?
  3. 3. 1/ SETTING THE SCENE FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  4. 4. AS DIGITAL MARKETING CONSULTANTS OUR JOB IS TO EXPLORE & INNOVATE. IT IS OUR JOB TO UNCOVER OPPORTUNITIES IN NEWER OR LESS UTILISED CHANNELS... FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  5. 5. SCENARIO 1: CLIENT ASKS A QUESTION FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  6. 6. RESPONSE: SURE, LET’S TAKE A LOOK... FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  7. 7. THIS IS HOW I BEGAN EXPLORING THE OPPORTUNITIES WITH SOCIAL MEDIA MARKETING (SPECIFICALLY FACEBOOK)... FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  8. 8. “BUT WHY SPEND SO MUCH TIME ON THIS OPPORTUNITY…?”
  9. 9. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  10. 10. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER 50 MILLION ACTIVE BUSINESSES REGISTERED ON FACEBOOK
  11. 11. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER 4 MILLION ACTIVE BUSINESSES USING FACEBOOK ADS
  12. 12. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER THAT’S ONLY 8% OF BUSINESSES ON FACEBOOK...
  13. 13. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER … AND 70% OF THEM ARE IN THE US
  14. 14. FACEBOOK’S ARPU IN NORTH AMERICA GREW 37% YoY (TO $17 PER QTR), COMPANY-WIDE UP 28% ($4.23 PER QTR) FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  15. 15. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  16. 16. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  17. 17. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  18. 18. DUOPOLY ALERT! FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  19. 19. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER BUT WITH SO MANY OPTIONS...
  20. 20. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER ...THIS CAN LEAD TO CONFUSION!
  21. 21. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  22. 22. 2/ TIPS, TRICKS & ‘MUST TRY’S’ FOR FACEBOOK MARKETERS FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  23. 23. CUSTOMISE THE LAYOUT OF YOUR FACEBOOK BUSINESS PAGE
  24. 24. CUSTOMISE YOUR FACEBOOK PAGE LAYOUT FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  25. 25. LIKE THE PAGES AS A BRAND
  26. 26. AFFILIATE YOUR BRAND WITH YOUR COMPETITORS/SIMILAR COMPANIES FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  27. 27. GROW YOUR AUDIENCE!
  28. 28. SUGGEST YOUR PAGE TO YOUR EMAIL CONTACTS OR, TRY IT WITH OTHER CONTACT LISTS YOU HAVE ACCESS TO! FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  29. 29. INVITE PEOPLE WHO ENGAGED WITH YOUR POSTS TO LIKE YOUR PAGE TOP TIP: RUN AN ENGAGEMENT CAMPAIGN, THEN INVITE TO LIKE! FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  30. 30. EXPERIMENT WITH CREATIVES / NEW AD FORMATS
  31. 31. IN PARTICULAR I’D RECOMMEND… FACEBOOK CANVAS THINK OF IS AS A FACEBOOK LANDING PAGE BUILDER FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  32. 32. FACEBOOK COLLECTIONS FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  33. 33. FACEBOOK 360 VIDEO/AR MORE INFO: https://facebook360.fb.com/ FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  34. 34. FACEBOOK 360 VIDEO/AR OR, JUST BLUFF IT! CHECK OUT RESORT_VR ON INSTAGRAM FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  35. 35. GET INSPIRED!
  36. 36. CHECK IT OUT HERE - https://adespresso.com/academy /ads-examples/ FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  37. 37. CHECK IT OUT HERE - https://www.facebook.com/ads/c reativehub/gallery/ FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  38. 38. USE VIDEO
  39. 39. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  40. 40. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER “I SEE VIDEO AS A MEGATREND” “I’M GOING TO KEEP PUTTING VIDEO FIRST ACROSS OUR FAMILY OF APPS” “F**K YEAH VIDEOOOOOOO!”
  41. 41. TRAFFIC FROM ONLINE VIDEOS WILL CONSTITUTE 82% OF ALL CONSUMER INTERNET TRAFFIC GLOBALLY BY 2020 (LIVE VIDEO WILL GROW 15-FOLD FROM 2016-2021) FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  42. 42. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  43. 43. TOP TIP! TAG PRODUCTS FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  44. 44. 37.9 MILLION VIEWS!!! FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  45. 45. TOP TIP! USE COST PER VIEW TO MAKE VIDEO CAMPAIGNS PERFORM BETTER! FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  46. 46. BRING IT OFFLINE
  47. 47. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  48. 48. EXPERIMENT WITH SELECTING CERTAIN PLACEMENTS AND...
  49. 49. … [MORE IMPORTANTLY] TURNING LOW PERFORMING ONES OFF! FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  50. 50. INVEST TIME IN AUDIENCE RESEARCH & DEVELOPMENT
  51. 51. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER THIS BIT REALLY TAKES TIME. ALLOW YOURSELF THIS TIME!
  52. 52. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER GOOGLE IS YOUR FRIEND HERE
  53. 53. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER ...AS IS FACEBOOK
  54. 54. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER ...AS IS TWITTER
  55. 55. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER ...AS IS FOLLOWERWONK
  56. 56. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER ...AS IS BUZZSUMO
  57. 57. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER ...AS IS BUZZSUMO
  58. 58. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER ...AS ARE YOUR CLIENTS/IN-HOUSE TEAM!
  59. 59. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER TAKE TIME TO QUESTION THEM TO LEVERAGE INTERNAL INSIGHTS! Ask questions to help draw more information from across your business and leverage internal insights, examples: 1. List the 10 (or more) most relevant words related to the topic you’re trying to communicate 2. List any relevant job titles, job functions or skills that you’d like to target 3. List any brands you believe that your customers will mutually like (e.g. typically like as well as liking your brand) 4. List any events / supporter groups / professional trade bodies / associations related to your brand/industry 5. List all regions that you'd like to target (in rank order) 6. List any competitors (direct and indirect) and influencers for your brand/industry 7. List any inspirational brands
  60. 60. GET SMART[ER] WITH CUSTOM AUDIENCES
  61. 61. ADVANCED WEBSITE CUSTOM AUDIENCES + CUSTOM COMBINATIONS! TOP TIP: TRY PEOPLE WHO MADE MULTIPLE ACTIONS ON YOUR SITE FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  62. 62. ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON INTERACTION W/ YOUR CONTENT FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  63. 63. ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR CANVAS ADS FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  64. 64. ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR PAGE FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  65. 65. ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR WEBSITE FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER TOP TIP: IF YOU HAVE ENOUGH TRAFFIC TRY PEOPLE WHO ARE THE TOP ENGAGERS
  66. 66. + CHANGE YOUR OPTIMISATION & DELIVERY TO DAILY UNIQUE REACH FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER TOP TIP: ENSURE THAT YOU SHOW IT TO ALL PEOPLE WHO FIT THESE CRITERIA AT LEAST ONCE A DAY
  67. 67. ADVANCED WEBSITE CUSTOM AUDIENCES + LOOK-A-LIKE AUDIENCES FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  68. 68. ADVANCED WEBSITE CUSTOM AUDIENCES + LOOK-A-LIKE AUDIENCES FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  69. 69. AUTOMATE
  70. 70. BID AUTOMATION FTW! FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  71. 71. https://revealbot.com/ FACEBOOK BUSINESS MANAGER – AUTOMATED RULES FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER MULTIPLE WAYS TO ACHIEVE THIS... https://adespresso.com /
  72. 72. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER TURN OFF POOR PERFORMING ADS
  73. 73. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER TURN OFF POOR PERFORMING ADS
  74. 74. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER TURN UP WELL PERFORMING ADS
  75. 75. FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER BID AUTOMATION TAKEAWAYS 1 Ensure that you calculate/understand the following: Maximum cost-per- purchase (lead, download, content view … etc) 2 Define what your campaign parameters are, by identifying rules that you wish to govern your campaign. For example: few purchases today, few purchases in last X days, cost-per-action >£XX… 3 Implement rules incrementally. Watch/monitor your campaigns closely when you implement your rules to understand the changes are making the desired effect,4 Remember! Rules need to work in harmony, apply too many and you’ll choke off your campaign
  76. 76. 3/ THE FUTURE OF FACEBOOK ADS FACEBOOK ADS @ #SEARCHELITE BY @NEDPOULTER
  77. 77. SOCIAL ADS (PARTICULARLY FACEBOOK ADS) ARE DEVELOPING AT A RAPID PACE HIGHER AD REVENUES = FASTER GROWTH
  78. 78. PAID MEDIA NOW GOES [WELL] BEYOND KEYWORDS GIVING US THE ABILITY TO TARGET INTELLIGENT AND COMPLEX AUDIENCE TARGETING CAPABILITIES
  79. 79. LEARN / PLAY / EXPERIMENT WITH NEW FEATURES DO THIS AS/WHEN THEY COME OUT, TO KEEP UP!
  80. 80. MOST IMPORTANT! ALLOW YOURSELF THE TIME TO EXPERIMENT
  81. 81. ESSENTIAL READING TO KEEP UP-TO-DATE ON NEW FACEBOOK ADS FEATURES 1. •http://www.jonloomer.com/ 2. •https://www.facebook.com/business/news 3. •https://syncsumo.com/blog/ 4. •https://adespresso.com/academy/blog/ 5. •http://www.socialmediaexaminer.com/ 6. •http://wearesocial.com/uk/blog 7. •http://www.smartinsights.com/blog/ 8. •https://www.marismith.com/mari-smith-blog/ 9. •https://www.digitalmarketer.com/blog/
  82. 82. @NedPoulter /NedPoulter

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