2. Liability Disclaimer
Marketing techniques are ever changing with the evolution of new tools
and implementation.
Consequently, what may work today may not work
tomorrow and it is up to you to keep current with those changes.
You assume all responsibility in implementing any of the techniques listed in
this report and any of the results of putting this information into action,
regardless of your interpretation of anything in the report.
You also agree, by reading this report, that Gary Chappelle and Comsult
Corporation cannot be held liable in any way for the success or failure of your
business as a result of anything stated in this report. You must do your own
due diligence when implementing any marketing strategies for your business
and that includes the material found in this report.
Terms of Use
You may not use this report to rebrand it and provide it to others. You may
not sell this report at all and all rights are reserved by Gary Chappelle and
Comsult Corporation.
Copyright, 2012
3. That’s Me…Gary Chappelle!
For those of you who don’t know me, allow me to give you a little background on myself.
Up until 2008 I was self-employed working as a computer consultant in the Atlanta, Georgia area. I had
been in business for myself since 1995 and had seen a great deal of success for my company. However,
the economy had been getting progressively worse through the George W. Bush years and I was finding
it increasingly difficult to find contracts to sustain my business. My contract at the time was in jeopardy
because Cingular Wireless, for whom I was working, had just merged with AT&T, and it was looking as if
a lot of Cingular jobs would be lost as the two companies consolidated their operations.
Sure enough, in mid 2008 I was told that my contract would be running out within a year.
I needed to find my next gig.
I had been tinkering with the idea of trying to earn an income online since the advent of the internet, so
as many people have done, I once again focused my attention there to see if there was an opportunity
that interested me.
4. As fate would have it, I discovered a man by the name of Tissa Godavitarne, who had developed an
affiliate program called ACME People Search (APS). APS allowed people, just like you and me, to earn an
income online through various income streams built into the APS Platform. I was a fairly quick learner of
how the platform worked and I saw some immediate success. Over those first few months Tissa and I
had developed a good relationship, and in June of 2009 he offered me a position as his Affiliate
Manager. As Tissa often would say to others, I was the perfect example of what someone could do with
APS if they were just willing to learn and apply themselves.
And that is how I got into internet marketing on a full time basis.
The Dreaded “Google Slap”!
It depends on how long you’ve been marketing online whether you’re familiar with the term the
“Google Slap”. But it happened to me and over 1 million other affiliates, virtually overnight. And it
destroyed some peoples’ only source of income as well. There are lots of horror stories out there in the
blogosphere about people who were one minute making literally thousands of dollars a month in
income, and then because of Google, had that income disappear without warning. And in many cases,
these were people whose only source of income was from ads they ran with Google, and it is how they
supported their family, paid their bills, put their kids through college, etc.
So, in case you are not familiar with the “Google Slap” fiasco, let me give a brief summary of what
actually occurred.
Google has an advertising platform called Google Adwords which allows advertisers to promote their
business via Google’s search engine. You’ve no doubt seen these ads when you’ve done a search using
Google. They will usually appear across the top and down the right-hand side of the search results.
In the early days of Google, affiliates, network marketers, mlmers, and the like made a lot of money
promoting their businesses on the search engine. Of course, as more and more marketers jumped
online, competition for getting those ads to display on the search results became very competitive and
costly, for those who wanted to rank for particular keywords (if you don’t understand about ranking and
keywords don’t worry about it). The main thing to understand here is that more and more marketers
learned about Google Adwords, started advertising via Google, and that drove up the price for
advertisers.
Now that would sound like a great thing to happen for Google, would it not? I mean, advertisers were
spending a LOT of money to get their ads to show up on the search results. More money for Google
would seem like a good thing for Google.
But there was a problem!
Because so many marketers were trying to market their wares, in many cases they were marketing the
same products and goods. So when a regular user of the search engine would search for something,
5. they might get returned a search results page that contained nothing but ads for the same exact product
or service.
And this was not a good user experience according to Google.
So Google started tweaking their algorithms to provide a better user experience.
Originally Google started making changes to limit the duplication of ads on their search results.
But then came the day in December 2009 when I realized my advertising days with Google were done.
I signed into my Google Adwords account and none of my ads were running. I wasn’t accumulating any
hits at all. I modified my ads thinking maybe something had changed, but to no avail. Nothing was
working.
Then the news began to creep out in various blog posts as some well-known internet marketers stated
that they were having the same issues.
Without warning, hundreds of thousands, and eventually over a million marketers, had their Adwords
accounts shut down. It became known as the “Google Slap”.
But basically what Google was saying is “Thanks for helping us build our search engine, but we no longer
want your money”.
I was in a panic mode, as were many other marketers.
My primary means of advertising was Pay-Per-Click using Google Adwords.
I was either going to have to find another effective way to advertise, or I was going to have to get out of
internet marketing and try to find a J-O-B (Just Over Broke).
Sink or Swim
Make no mistake about it, PAID ADVERTISING is the BEST kind of advertising there is. It is fast, highly
targeted in many cases, and can deliver a LOT of traffic immediately. And if you can spend $100 and
make $150 then it is certainly worthwhile.
And while there were other search engines out there, Bing and 7Search for example, none of them
delivered nearly as much traffic as Google.
So like a lot of other marketers, I was stuck trying to figure out how I was going to continue to build my
business when my main traffic source had disappeared overnight.
My business was either going to sink, or I was going to have to start swimming to find other methods of
generating traffic to my websites.
6. Enter the fabulous world of Search Engine Optimization (SEO)!
If you haven’t read my ebook on “Local Business Marketing” using SEO techniques then please do so.
Gary Chappelle's Local Business Marketing
It explains how I created an entire new niche for my business by helping local businesses get ranked on
the first page of Google. And with that skill I began to branch out into offering other services to local
businesses, such as web page design, Facebook Page creation, Mobile Texting Campaigns, Google Places
creation, and many others.
I now have my own marketing company, Comsult Corporation, specializing in helping local businesses
get more business.
SEO is a great way to funnel more traffic to your business, especially for local businesses, because they
are more geographically located and specialize in certain products or skills. For instance, as in the
example I offer in my ebook above, it is pretty easy to get a Duluth, Georgia Plumbing Service located on
the first page of Google because they are geographically located in Duluth, Georgia and offer a particular
service which is plumbing. So if a user who lives in Duluth, Georgia goes online and needs a plumber
they are likely to search on “Duluth Georgia Plumber”. And voila! What comes back is a listing on the
first page of Google for their business, IF one knows how to set up SEO properly for that business.
The problem with using SEO in affiliate marketing, mlm, or network marketing, is that those are
generally more broad in nature, are a lot more competitive, and far more difficult to rank for than local
businesses.
Take our business, SFI, for example.
There are hundreds of thousands of SFI affiliates worldwide all competing to get their website on the
first page of Google’s search results. Even if you were to get your page eventually ranked there, how
long would it take you? How many hours would you have to put in a day to achieve it?
From personal experience, it has taken me 6 months or more to get some of my affiliate websites
ranked on the first page of Google.
Is it worth it?
7. Of course!
I now get free traffic to my websites every single day, and that results in conversions and sales without
me ever having to do anything else.
But how many people actually want to put in the time and effort to first of all learn SEO, and then all the
work to implement it?
I can tell you from training people in the last 3 years that it’s a very small percentage of people who will
actually follow through to see success all the way to the end.
The bottom line is that people really do want success online, but the majority don’t want to have to
work for it.
That’s why people are always jumping from one program to another, and getting distracted by the next
great shiny object.
The truth is that most legitimate business opportunities WILL WORK if one is willing to put in the effort.
But most people are NOT willing to do that. It’s easier to make excuses by crying “scam” or claiming they
never got support than it is to own up to the fact that they weren’t willing to work to be successful.
And the same is true of SFI.
SFI Makes It Easy
The great thing about the SFI Business is that they show you exactly what to do.
And it all revolves around accumulating as many VersaPoints as you can.
Adding to your VersaPoints Total helps in several ways but here are three of the most critical when you
first join SFI:
1. VersaPoints help you climb the ranks in SFI.
2. VersaPoints help you share in the company-wide revenue pool.
3. Each VersaPoint counts as a share in the revenue pool.
As you climb the ranks in SFI you receive more benefits, which includes various things like TCredits, Co-
Sponsored Affiliates, and Commissions. The higher you climb, the more benefits you receive.
The most important number to keep in mind is 1500. This is the number of VersaPoints you must
accumulate each month to acquire Executive Affiliate (EA) Status, which is what you need to participate
in the company-wide revenue pool.
The easiest way to insure that you always meet the 1500 VersaPoints Total is to order a subscription to
the IAHBE. You can find it to the far right of your Menu in your SFI Back Office. You should have a
subscription anyway because the IAHBE is a great resource to help you achieve success with your
8. business, with an abundance of reference materials, tips, audios, videos, etc. But the added benefit of
creating a standing order with IAHBE is that you automatically receive 1500 VersaPoints each month and
qualify for EA Status.
SFI also makes it easy to accumulate VersaPoints by providing you a “To-Do List” of tasks to complete
each day, week, and month within your SFI back office.
I am amazed though at how many people who join SFI NEVER even complete their first task in SFI. And
this gets back to my prior point about people not wanting to put forth the effort to be successful with
their business.
SFI doesn’t make it much easier for people than outlining each and every day what they need to do to
earn VersaPoints. But some people who join SFI won’t even perform the simplest tasks.
So click on the “To-Do List” Tab in your back office and do the Daily Tasks. Trust me, the VersaPoints add
up when you do them each day.
Then remember to perform your Weekly and Monthly Tasks as well.
Remember, VersaPoints count as shares in the company-wide revenue pool, so every VersaPoint you
accumulate adds commissions to your bottom line. So don’t throw money away!
Grow Your Team
So growing your VersaPoints total is goal #1.
Goal #2 should be growing your team.
SFI provides a way for you to do this as well, especially for people who may be new to internet
marketing.
They have a program called the S-Builder Coop that you can join. By purchasing an S-builder Coop share
you can add people to your team by having the company coop advertise for you. They have the
expertise to promote your SFI business for you and attract people to your team. If you purchase the
coop as a standing order each month then you can accumulate additional VersaPoints as well. There are
also ways that you win coop shares, and they are also often available in the TripleClicks auction
throughout the day.
As you grow your team, you create leverage, because now you have people below you duplicating the
same activities as you. As they begin to grow their teams, then you will find your VersaPoints and your
commissions increasing over time. Remember, Rome wasn’t built in a day. Your team will be small at
first. But as you begin to work your business, increase up the ranks, grow your VersaPoints Total, and
increase your team size, then your commissions will increase as well.
Which brings us to the point of this ebook.
9. I want to share with you, as a member of my SFI Team, a technique I’ve discovered to grow my SFI
Team, and how you can use it to build your team as well.
I mentioned earlier about how I was “Google Slapped”, and lost my ability to use paid advertising with
Google Adwords, which forced me to learn other ways of promoting online. One of those ways that I
mastered was Search Engine Optimization (SEO).
But as I said, SEO can often take months to implement before seeing any positive results, especially
when you’re trying to rank for highly competitive keyword phrases.
So another technique I began using was Traffic Exchanges.
I’ve been using Traffic Exchanges to earn thousands of dollars a month in residual income in several
different businesses for over 4 years now. They have become a vital piece of my overall marketing
strategy. And over that 4 years I’ve learned quite a bit about what works and what doesn’t work when it
comes to marketing with Traffic Exchanges.
I won’t promise that Traffic Exchanges alone will build you a successful business, but for people out
there that may not have a lot of expendable cash that they can use for advertising, it is a way to start
growing your business. Once some commissions start rolling in, then you can take some of that and start
investing in some other paid traffic sources which can really grow your business.
So let’s talk about Traffic Exchanges.
What Exactly Is a Traffic Exchange?
“A traffic exchange is a type of website which provides a service for webmasters in exchange for traffic.
It is similar to the autosurf concept with the exception that traffic exchanges usually use a manual
rotation.
“A traffic exchange website receives website submissions from webmasters that join traffic exchange
networks. The person who submitted the website then has to browse other member sites on the
exchange program to earn credits, which enable their sites to be viewed by other members through the
surf system. This increases the number of visitors to all the sites involved.”
(http://en.wikipedia.org/wiki/Traffic_exchange)
10. In a nutshell, one views other peoples’ websites (called “surfing”), builds up credits, and then uses those
credits so they can display their website to others.
Traffic Exchanges are generally free to join and then usually have membership upgrades that provide a
variety of different features such as a set amount of credits added to the account each month, or a
better surf ratio on the credit views. For instance, a free account may reward a single credit for every 2
websites viewed, often displayed as 1:2. Whereas, an upgraded account might provide 1 credit for every
website viewed, which is a one to one ratio, which is often displayed as 1:1. So with an upgraded
account, not only will one usually receive a set amount of credits each month, but credits can be built up
faster while surfing.
The Mentality of a Traffic Exchange Surfer
I’ve seen all kinds of things promoted online with Traffic Exchanges. For example, I once saw a web page
for a chiropractor displayed online in a Traffic Exchange. I’ve seen vitamins advertised, as well as
products to increase sexual stamina for both men and women.
I can guarantee you that none of these promotions worked!
The first thing you have to understand to be successful marketing with traffic changes is to get inside the
head of a traffic exchange “surfer”, or user.
Remember, if someone is surfing a traffic exchange, they are doing it for one purpose, and one purpose
ONLY.
They are trying to build up credits so that they can display their website to YOU!
They aren’t interested in what you are trying to market to them.
They just want you to be interested in what they are marketing to you.
Since people from all over the world surf traffic exchanges, is it likely they will be interested in a
chiropractor in Philadelphia, Pennsylvania? First of all, they would have to live in Philadelphia or the
surrounding area. And then they would have to have a problem that would require seeing a
chiropractor. And thirdly, they would have to believe that a chiropractor could really help them.
What are the odds that that site would get a lot of interest?
Since people surfing traffic exchanges are general interested in home business opportunities, network
marketing, affiliate programs, multi-level marketing, etc., are they likely to be interested in Vitamin B
Supplements, or Viagra?
I hope you understand the point I’m trying to make here?
Before you begin using a traffic exchange, you have to comprehend why people use them.
11. So since people aren’t really interested in what you are trying to promote, your main goal is to get them
interested.
And there are several techniques that you can use to accomplish that.
Ways to Solicit Interest
The first way to engage someone’s interest in what you are marketing in Traffic Exchanges is to market
something that will help them in promoting what they are selling.
For instance, offering tools that can help someone generate more traffic for their website might interest
them. Or websites that provide traffic for businesses might pique someone’s interest.
The second way to engage interest in a traffic exchange surfer is to offer another business opportunity.
It’s a proven fact that people who are already involved in business opportunities are likely prospects for
another business opportunity. This is true for a couple of reasons:
While traffic exchange users are interested in trying to get you interested in their business opportunity,
the fact is that approximately 97% of them aren’t successful in their business. So while they may not like
to admit it, they are always keeping their eye out for another opportunity. If your ad catches their eye,
then they are likely to at least slow down long enough in their surfing to check it out.
And for those surfers who are successful with their business, if they are smart, they are staying attuned
to the latest and greatest business opportunities, because they are always looking for another income
stream. Smart marketers know that developing multiple streams of income is one of the keys to success
online.
For instance, I have been in internet marketing now for 4 years, and I have several companies that I’m
associated with that generate me a lot of monthly residual income. So I am always looking for the next
great opportunity.
The third way to pique interest is to create a unique ad. This is VERY IMPORTANT! I see so many people
fail with their advertising because they are using an ad for their opportunity that hundreds , if not
thousands, of other people are using as well. That’s fine if you’re one of the first ones marketing for the
company, but if the company has been around for awhile then people tend to tune out ads they have
seen repeated month after month. I suggest creating a simple “splash page”.
What is a “splash page”?
“The page of a Web site that the user sees first before being given the option to continue to the main
content of the site.” (http://www.webopedia.com/TERM/S/splash_page.html).
There are lots of tools available online which can be used to create splash pages.
I use a tool called “Easy Splash Builder” that is available at a traffic Exchange called EastHits4U.
12. Signup for EasyHits4U
Remember, people who are surfing traffic exchanges don’t want to waste a lot of time reviewing other
peoples’ websites, because they are busy trying to accumulate credits for themselves. So the idea with
your splash page is to pique their interest quickly, get them to look at your site and leave their contact
information, and then let them move on. That way they don’t feel bogged down wasting time looking at
someone else’s site, and then you can follow up with them later when they have more time.
If your company website has a way to capture a person’s contact information, then your splash page
should simply capture their attention and then provide a link or button that they can click to be
redirected to your website. If you’re website doesn’t have a way to capture their information, then your
splash page should DEFINITELY do so, so you can follow up with them. This is CRITICAL to building YOUR
LIST! So many people make the mistake of spending time building an ad campaign and getting hits, and
then waste all that effort by never getting their prospects’ info. Traffic like that is just money down the
drain.
We’re fortunate with SFI, because the lead capture page provided already has a way to capture our
prospects’ information.
But it is still a good idea to create a splash page for your SFI business. Simply pull a graphic from the SFI
website (could be a banner image), add some major points about the business (especially about SFI
being FREE to Join), and then provide a button for people to click. When they click it, send them to your
SFI lead capture page.
One other point I want to mention about traffic exchanges and why I love them for generating
prospects…
It’s a proven fact that most people have to see something approximately 8 times before they will take
action.
Think about it.
How many times have you seen something online, on television or radio, in a magazine or newspaper,
before you actually decided to purchase it?
That’s why companies spend millions every year blasting us with ads.
Traffic exchanges allow us to put our same ad in front of people time and time again. They may not sign
up the first, second, or third time, but every time our ad is put before them, the odds increase that they
will check out our website. It’s simply human nature.
And it’s another strong reason to create your own unique ad that stands out among all the other ads
being displayed.
13. Leverage Your Ad
One of the awesome elements of network marketing companies, like SFI, is called LEVERAGE. It truly can
make YOU a superstar in internet marketing. And it’s a concept you must grasp in order to be successful
with your business.
Leverage simply means that you have people under you in your organization that are helping you to
build your business.
The basic concept is that YOU as the leader of your team are duplicating yourself, or creating other
leaders on your team just like YOU, who will then create their own successful teams. As you teach them
how to build their teams, your team grows. So it’s a win-win for everyone on your team!
When you understand this concept, it provides a great incentive for YOU to help develop your team
members, and show them how to be successful as well.
I have seen so many people join a network marketing company expecting help from their upline, and
then express disappointment that they never get any assistance. But I have seen it trickle down the
other way as well. I’ve seen people join who expect everything to be handed to them on a silver platter,
and even if it is, they never do anything with it, and never offer to help their downline.
It’s called NETWORK MARKETING for a reason!
You need to develop relationships with your team members, both up and down, and work together to
be successful.
Think of the power of this!
Let’s use an example with SFI.
Let’s say you sign up several people every month with SFI and you help develop just 4 of them every
month to become Executive Affiliates (EA). And then you teach them how to go out and do the exact
same thing every month with 4 of their sign ups.
According to the SFI Income Calculator, you would be earning over $43,000 a year after just 2 years in
the business!
And that’s using VERY CONSERVATIVE numbers.
Is that enough of an incentive for you to develop your team?
Now let’s get back to LEVERAGING YOUR AD.
It’s great to be able to advertise in a traffic exchange. But wouldn’t it be better if you could advertise in
5 traffic exchanges? 10 traffic exchanges? 50? 100?
14. How would you like to be able to use just a couple of traffic exchanges, but be able to advertise your
website in 1000s of different traffic sources and really leverage your advertising efforts?
A Simple Skype Message
I wish I could take credit for what I’m about to reveal to you, because it is really ingenious, but I can’t.
This method of leveraging my advertising efforts was actually given to me by a friend of mine whom I’ve
known for several years. He and I met via mutual internet companies we were involved with, and out of
the blue, he skyped me one day.
He wanted to know if I was a member of a certain traffic exchange.
“I am” I typed. “But I haven’t really used it”.
And then he asked me if I was signed up with another traffic exchange.
I gave him the same answer. “Yes, but I haven’t really used that one either”.
Then he told me something that changed the way I advertise.
No longer would my website be seen by just a few traffic exchanges.
But by using just these 2 traffic exchanges, I could literally start advertising with 1000s of different
sources!
And if I wanted to use a few other traffic exchanges that I already used to generate even more traffic to
my website, then I could.
WOW!
I was blown away.
Because I knew the more traffic exchanges that displayed my website, the more hits I would get, and the
more prospects would sign up.
But who has time to surf 5, 10, or more traffic exchanges every day?
This was truly revolutionary!
And quite frankly, I’m surprised more people don’t know about it.
So let’s see how this will work for you.
15. Sign Up for Explosive Traffic
Explosive Traffic is the key to creating massive traffic sources for your website. When you sign up you
will find your own unique Co-Op URL on the Home Page. This is the URL that you will advertise, and by
Op
doing so you will be able to advertise your website to 1000s of different traffic sources.
But before using it, you need to tie your Co op URL to the website you want to advertise.
Co-op
To do this, simply go to the “My Sites” Tab and enter your SFI Splash Page Link. You do not need to
s,
assign any credits to your URL, as this will be done for you automatically when you start promoting your
Co-op URL.
Now you are ready to be introduced to the second website you need in your advertising arsenal.
Sign Up for Traffic Swirl
Now you might be asking, why join Traffic Swirl?
Well, if you’ve ever used traffic exchanges before, then you know that they are free to join, but as we
discussed earlier, one can receive extra features like a number of set credits each month and/or a better
surf ratio, by paying and upgrading your membe
membership.
But what is really cool about Traffic Swirl, is that one can earn a free upgrade by surfing just 250 sites
each day. Here’s how it works:
Surf 250 or more pages on ANY day, and get a FREE upgrade to "Super Surfer" the
following day! Keep surfing 250 pages each day and you can have your upgrade forever!
0
The Super Surfer upgrade gives you the credit ratio and timer of a Basic Upgrade, but for free!
Now, you have to admit, THAT’S PRETTY COOL
COOL!
This is the first traffic exchange I have seen where you can earn a free upgrade each and every day by
just surfing, which is something one was going to do anyway.
16. ADD YOUR CO-OP URL TO TRAFFIC SWIRL
For your website in Explosive Traffic to get traffic from 1000s of traffic sources, you need to add your
Explosive Traffic Co-op URL to Traffic Swirl.
Just log into Traffic Swirl, click on “My Ads” and then “Websites”, and add YOUR EXPLOSIVE TRAFFIC
CO-OP URL .
Make sure to add the Co-op URL and NOT the direct URL of your SFI splash page.
Then surf 250 sites in Traffic Swirl each day. This will provide you the basic upgrade each day and
provide the credits you need to promote your website in Explosive Traffic.
That’s it!
You will start getting traffic to your website from 1000s of different traffic sources.
And you can view the traffic and the sources by logging into your Explosive Traffic website and clicking
on the “My Sources” Tab.
Now you will be able to see the leverage you have given your SFI advertising and the power behind it.
One other point…
If after a few days of advertising you are not seeing the kinds of results you’d like, then change up the
splash page you are using to advertise your SFI business. Try creating another splash page. You’d be
surprised how different backgrounds, colors, verbiage on your page can get different results.
Plus, you should ALWAYS change up your splash page every couple of weeks anyway. Remember, you
want to give people a chance to see your ad approximately 8 times because statistics show it usually
takes people seeing an ad that many times before they take action on it. But after a few weeks, your ad
starts to get stale and people begin to tune it out because they’ve already seen it more than 8 times. So
design another splash page and run with it for awhile. Keep doing this every few weeks. After awhile
you’ll become an expert at creating splash pages and it will become second nature.
Also, if you are already a member of another traffic exchange, or maybe several, feel free to add your
Co-op URL to those as well. I am currently using many Traffic Exchanges other than Traffic Swirl just so I
can increase my traffic even more. Here are a few suggestions of mine:
Hits Viral
HitsBoosterPro
High-Hits
ILoveHits
17. Top Tier Traffic
Traffic-Splash
Traffic Swarm
Traffic G
StartXchange
Traffic Witch
Tezak Traffic Power
TS25
Gary Chappelle
Comsult Corporation
comsultcorp@gmail.com
