Google My Business is Google's dashboard for local businesses. This is where things like reviews, business hours, business photos, business updates and other important information can be shared. https://vulpinemarketing.com/

1. Introduction to GMB
Google My Business
Ryan Joos
Vulpine Marketing
Twitter: @ryanjoos

2. Meet Ryan

3. Google My Business
(GMB)
Vulpine Marketing
@ryanjoos

4. What is GMB?
Vulpine Marketing
@ryanjoos

5. What is GMB?
Google My Business is Google’s business listing
platform and dashboard. Comparable to Yelp.
Formerly known as Google Local and Google
Places
Vulpine Marketing
@ryanjoos

6. What is GMB?
Google My Business is Google’s business listing
platform and dashboard. Comparable to Yelp.
Formerly known as Google Local and Google
Places
business.google.com

7. What does GMB do?
Vulpine Marketing
@ryanjoos

8. What does GMB do?
● Provides quick business info for users
○ Address
○ Business hours
○ Contact info
● Simplifies business comparison process
○ Reviews
○ Location
○ Price range
○ Menu
Vulpine Marketing
@ryanjoos

9. Knowledge Graph
Generally comes up when a user does a
branded search example:
Tandoori Oven Idaho Falls
Gives users access to the quick info
● Address
● Phone number
● Business hours
● Website
● Reviews
● Photos
● Menu (or order delivery)
Vulpine Marketing
@ryanjoos

10. Local Pack
Shows results in or around a particular
location. Generally shows multiple
options for comparison.Example:
Indian food Idaho Falls
● Map with pins
● Business info
○ Business name
○ Business type
○ Hours of operation
● Reviews
Vulpine Marketing
@ryanjoos

11. Google Maps
Generally used for deeper comparison
(more options). Example:
Mexican food Idaho Falls
● Map with pins (location)
● Business info
○ Business name
○ Business type
○ Phone number
○ Hours of operation
● Reviews
Vulpine Marketing
@ryanjoos

12. Challenge:
Try selecting a place to eat without
using GMB (or Yelp)
Vulpine Marketing
@ryanjoos

13. Why does it matter?
Vulpine Marketing
@ryanjoos

14. Be Found
Vulpine Marketing
@ryanjoos
Site visitors from state were down

15. Be Compared
Vulpine Marketing
@ryanjoos
Photo views
Read reviews

16. Be Chosen
Vulpine Marketing
@ryanjoos
60-75% of first time caller never coming
to the website

17. How can I use GMB?
Vulpine Marketing
@ryanjoos

18. What is GMB?
Google My Business is Google’s business listing
platform and dashboard. Comparable to Yelp.
Formerly known as Google Local and Google
Places
business.google.com

19. business.google.com

20. business.google.com

21. business.google.com

22. business.google.com

23. What are some of the GMB features?
Vulpine Marketing
@ryanjoos

24. business.google.com

25. Business info, contact info, service
area, business times, etc.
Info
Vulpine Marketing
@ryanjoos

26. Business info, contact info, service
area, business times, etc.
Info
These can be
super important
Vulpine Marketing
@ryanjoos

27. How customers search for
your business, what words
they use to find you, how
many calls, visits to your
website and much more
Insights
Vulpine Marketing
@ryanjoos

28. How customers search for
your business, what words
they use to find you, how
many calls, visits to your
website and much more
Insights
Vulpine Marketing
@ryanjoos

29. How customers search for
your business, what words
they use to find you, how
many calls, visits to your
website and much more
Insights
Vulpine Marketing
@ryanjoos

30. How customers search for
your business, what words
they use to find you, how
many calls, visits to your
website and much more
Insights
Vulpine Marketing
@ryanjoos

31. View and respond to
your reviews
Reviews
Vulpine Marketing
@ryanjoos

32. View and respond to
your reviews
Reviews
Vulpine Marketing
@ryanjoos

33. ● Show your work
● Your storefront
● Your office (business interior)
● Your staff
Photos
Vulpine Marketing
@ryanjoos

35. Brief company updates, promotions, events,
product promotions etc.
Google Posts

37. Go into greater detail into the
services you offer.
Example:
Search Engine Optimization (SEO)
as a service under Marketing
Agency
Services

38. Showcase your products
Products

39. Websites
Free website options

40. Questions? Reach out!
Vulpine Marketing
@ryanjoos