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Pigeon? Shit. Who Cares? #StateofSearch

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One more algo update for the Google dance track.

I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.

Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.

As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.

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Pigeon? Shit. Who Cares? #StateofSearch

  1. 1. PIGEON? SHIT. WHO CARES… ONE MORE ALGO UPDATE FOR THE GOOGLE DANCE TRACK November 17, 2014 – DFWSEM State of Search
  2. 2. ABOUT SEARCH INFLUENCE Helping customers successfully market online since 2006. Search Influence • 90 full and part-time employees • 60 contract writers • Google AdWords & Analytics Certified Staff • Thousands of clients in most industries Reputation • 2011 Inc. 500 honoree • 2013 Inc. Hire Power Winner • Recognized leader in search and social for local business • Two decades in online media • Best Places to Work, 2014 Confidential, Property of Search Influence, LLC © 2014
  3. 3. WHAT IS SEARCH INFLUENCE? Systems, software, and really smart people building scalable, kick-ass online marketing. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  4. 4. OUR TEAM @searchinfluence
  5. 5. ABOUT MEWILL SCOTT • First website online in 1994 • Built 2,500 web sites in 18 months with a production staff of 12 (2002). • Part of team which took Sprint Yellow Pages from zero to 1,000,000 monthly visitors in 18 months (2005) • Preaching the Gospel of Facebook Ads for local business since 2009 • Produced more than 150,000 pages of web copy in 2013 • Local U Faculty member and forum moderator • Search Engine Land columnist @w2scott
  6. 6. FLASHBACK: PUBCON NOLA 2014 @searchinfluence
  7. 7. BECAUSE, GOOGLE SUCKS. @w2scott Luna the Lamprey to tweet in effort to save fish
  8. 8. NOT SEO. GOOGLE KUNG FU. @w2scott
  9. 9. GOOGLEHAS A WEAKNESS: BIG “AUTHORITY” SITES • YouTube • Yelp • Pinterest • Facebook • Houzz • YP.com • And more… @w2scott
  10. 10. MORE SCATALOGICAL REFERENCE @searchinfluence
  11. 11. THE INTERNET CESSPOOL @searchinfluence "Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool.” Eric Schmidt, 10/2008 http://adage.com/article/media/google-s-schmidt-internet-cesspool-brands/131569/
  12. 12. WIKIPEDIA: CESSPOOL (CESSPIT) @searchinfluence Note: scum rises to the top. “used for the temporary collection and storage of feces, excreta or faecal sludge” Wikipedia (first Google result for “cesspool”) “Bedrijfsafval". Licensed under Public domain via Wikimedia Commons
  13. 13. GOOGLE IMAGES: “CESSPOOL” @searchinfluence
  14. 14. ADVERTISING USED TO BE MORE OBVIOUS @searchinfluence
  15. 15. ADS USED TO BE OBVIOUS https://www.behance.net/gallery/1998561/Americas-Country-Store-Advertising-Circular @searchinfluence
  16. 16. ADS USED TO BE OBVIOUS http://www.washingtonpost.com/blogs/erik-wemple/wp/2013/01/15/the-atlantics-scientology-problem-start-to-finish/ @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  17. 17. ADS USED TO BE OBVIOUS http://adage.com/article/media/york-times-shrinks-labeling-natives-ads/294473/ @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  18. 18. ADS USED TO BE OBVIOUS @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  19. 19. ADS USED TO BE OBVIOUS @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  20. 20. IF YOU CAN’T BEAT ‘EM… http://services.google.com/fh/files/misc/buzzfeed-case-study.pdf @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  21. 21. SO BACK TO THE CESSPOOL @searchinfluence
  22. 22. GUESS WHAT, GOOGLE FAVORS YOUTUBE @w2scott Confidential, Property of Search Influence, LLC © 2014
  23. 23. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  24. 24. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  25. 25. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  26. 26. OH, AND THEY REALLY LIKE BIG SITES TOO @w2scott Confidential, Property of Search Influence, LLC © 2014
  27. 27. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  28. 28. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  29. 29. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  30. 30. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  31. 31. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  32. 32. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  33. 33. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  34. 34. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  35. 35. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  36. 36. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  37. 37. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  38. 38. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  39. 39. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  40. 40. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  41. 41. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  42. 42. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  43. 43. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  44. 44. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  45. 45. YOU MAY WANT TO AVERT YOUR EYES @w2scott
  46. 46. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  47. 47. @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  48. 48. BARNACLE SEO IS NOW THE COST OF ENTRY @w2scott
  49. 49. BUT HOW DO WE FIND THE PLACES TO BARNACLE? @searchinfluence
  50. 50. DUH, GOOGLE Start at the source @w2scott define:SPAM Answer: • Search • Positions • Above • Mine
  51. 51. RANKING REPORTS Oh come on, you know you do it. @w2scott
  52. 52. CITATION RESEARCH WHITESPARK Local Citation Finder @w2scott
  53. 53. THIS IS… @searchinfluence
  54. 54. HOW WE DO IT “bounce like beyonce” @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  55. 55. HOW WE DO IT “juvederm xc” @searchinfluence Confidential, Property of Search Influence, LLC © 2014
  56. 56. THANK YOU! wscott@searchinfluence.com searchinfluence.com/blog @w2scott

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