Comprehensive checklist and review of Search Engine Optimisation factors used to assist in SEO Audit findings and recommendations.

1. No. Audit Question Score Notes
On-Site SeoOn-Site Seo
Branding
1 Is there a unique logo for the web site, is it assigned the right prominence? 10 nice logo that represents the business well and is given due respect on site
2 Is there an easily identifiable favicon for site? 4 favicon used is the same as SPR Rental logo - not unique
3 Is the brand personality apparent, is the look and feel consistent? 5 done through colours, but could be extended to imagery (sunset pics) and text
Content
4 Content on the web site is original and fresh - copyscape checked? 8 some duplicate content exists on other SPR and linking sites - no plagiarism found
5 Is the copy descriptive, well researched, and long enough on all pages? 6 description pages have adequate and well-written copy, but main pages are lacking
6 Does the site have a blog on the main domain, and is it regularly updated? 2 none found
7 What is the keyword density and are competitive terms ranking highly? 8 KW density consistent with key terms, rankings for 'Boracay' KWs good, others not
8 Is the website Text/HTML ratio between 25% to 70%? 2 very low, especially for main site pages - home reported as 5.62%
Text Formatting
9 Text is properly formatted - uses bold and italics for key terms? 3 not noticeably
10 Text is split into small paragraphs or uses bullet lists for easy reading? 7 yes, sometimes requires excessive scrolling - use anchors or paginate results
11 Font type is rendering correctly for all letters and symbols? 3 seems to be an issue with some punctuation showing as: 'beachÂ’s'
12 Font size is easy to read on small screens (tablets) or can be adjusted? 5 font size a little small, not readily adjustable
Images
13 Image size is optimized - using a tool like smushit? 6 no, but it is not overly affecting load times
14 Is there an ALT tag for all images? 5 110 of 231 have associated alt text, 0 of those exceed 100 characters
15 Do ALT tags relevantly describe the image using KWs - would a blind person understand? 1 only nav buttons (next, previous, pause) are descriptive in any way
16 Are image file names descriptive? 2 no, appears to be no naming synthesis. Those that are words are not very descriptive
17 Are image dimensions specified? 0 no images have specified dimensions
User-friendly Navigation
18 Website pages are grouped logically into meaningful categories? 4 grouped, but not according to the categories described on CQ or AdWords adgroups
19 Do pages have relevant internal links? How many? 7 yes, top level pages have around 20, lower level 60+
20 Internal links use relevant keywords as anchor text? 1 no apparent emphasis on use of relevant keywords in anchor text, many links without
21 Are top pages linked to from home page and other top level pages? 6 yes
22 Are conversion goals linked to from all pages - prominently displayed? 9 yes
23 Is there an About, Contact and Privacy policy page? 9 yes, and well placed in navi (maybe with exception of 'about')
24 Is there a user sitemap (HTML) available, or an internal search feature? 1 not found, 'check availability' not considered as internal search
25 Is there a breadcrumb navigation on all pages? 0 no
26 Is there a custom 404 page that provides alternatives for the user? 0 default browser error message displaying
27 Are there any 404, 301, etc. errors appearing? 4 yes, all for 360 feature pages
28 Does the site display too many ads above the fold? N/A no unrelated ads displayed on site
SEO Audit Checklist | Boracay Villas [www.boracayvillas.biz]
Page 1 of 3 SEO Audit Checklist - Boracay Villas

2. Meta Tags
29 Page titles are unique for each page? 2 a number of titles missing, majority of pages sharing default title: 'Welcome to…'
30 Each page title's length is between 50 – 65 characters? 2 94 of 107 page titles fall outside recommended number of characters (5 over 65)
31 Descriptions are unique and between 150-160 characters? 2 90 missing, 17 over 165 characters - using page content to populate
32 Description tag is not keyword stuffed? 1 incorrect application of tag, requires complete overhaul
33 Keyoword meta tag, if implemented, has no more than 3 terms? 1 90 blank, 17 overuse - definite spam flag
34 H1 Headings are used for title, relevant and use targeted keywords? 0 no <h1> tags detected
35 Use of relevant keywords in H2, H3, etc. for subheadings? 0 no <h2>, <h3>, … <h6> tags detected
36 Other meta used correctly (if present) - content, language, refresh and translate? 8 content tag is correctly included, other tags not necessary and are not present
Technical Compliance
37 Site checked for compliance with W3C standards? 5 23 errors and 2 warnings
38 Site checked for broken links? 10 0 found
39 Site checked for orphaned pages? 3 video section of site not accessible from anywhere except the video section
40 Site checked for www resolve redirect to the same page? 8 yes, but homepage is being 301'd to /en/index.php
41 Permanent Link URLs don't use '_' or other 'stop' characters? 2 multiple cases of underscores in the urls
42 Does the site use any Frames or Flash? 10 no
43 Site implements rel=canonical to identify the original content? 9 not found, no real duplicate content problems found either
44 External links, comments and banner ads use the ‘nofollow’ tag? N/A no blog, so no major source of untrusted links on site
Speed and Authorship
45 Homepage score on Google page speed insights (90% above)? 7 76/100 for desktop, 62/100 for mobile
46 Page speed: Average time to load other pages? 6 avg. of three top level pages: 73 for desktop & 60 for mobile
47 Google Authorship / Publisher status implemented - on all site pages? 0 domain does not contain authorship or publisher markup47
Site ControlSite Control
48 Is the web site registered on Google and/or Bing Webmaster tools? 1 could not find evidence of verification on site
49 Are there any spam or malware warnings assocaited with the domain? 10 site not listed as suspicious, nor as hosting malware (per: Google SafeBrowsing)
50 Is there a robots.txt file in use, and is it functional? 9 yes: http://www.boracayvillas.biz/robots.txt
51 Is there a valid XML Sitemap that has been submitted to search engines? 1 none found on site
52 How many pages are indexed with engines, does this number fluctuate historically? 8 237 - pretty consistent over time52
Social PresenceSocial Presence
53 Are Social media buttons found on all pages? 0 no links to Social Media on the site
54 Is there an active Facebook business page properly set up and linked to site? 1 set up as individual - risk of blacklisting. Not updated since Feb.'13
55 Is there an active Google+ business page and Google Local profile linked to the site? 2 no profile on Google Local - SPR Boracay (x2) exists but not used
56 Is there an active Twitter account connected to the site? 2 @BoracayVillas' registered, not linked to site and no tweets since '09
57 Is there an active LinkedIn profile associated with site? 0 no LinkedIn account exists
58 Is there a Newsletter subscription form and/or RSS registration? 0 appears to be no EMC to speak of, and some errors in autoresponse58
Page 2 of 3 SEO Audit Checklist - Boracay Villas

3. Off-Site SEOOff-Site SEO
59 Number and type of inbound links - followed links and linking root domains? 3 78 inbound links, 6 linking root domains - mainly partner companies
60 What is the site's Domain Authority? 2 20/100 as per
61 What is the web site Google page rank? 3 PR = 2
62 Is there an apparent offsite publishing and content strategy - any PRs, articles, etc.? 1 no, offsite content seems to be mainly from SPR Group sites
63 Is the site listed in any natural, high authority directories (DMOZ, review sites)? 9 yes: under the category 'Real Estate'63
Mobile VersionMobile Version
64 Does the web site have a mobile version, or use responsive design? 1 no, or if it does, not well
65 What is the percentage of mobile traffic and site goal conversions? 4 33% of traffic converting into 22% of total prospects (over past 12 months)
66 What is the mobile load time (2 sec is great, anything over 5 bad)? 6 Homepage average load time = 4.97
67 Is the mobile site optimised with 'Mobile CSS' or 'Mobile Redirection'? 1 neither67
Site AnalyticsSite Analytics
68 Is Google Analytics Tracking code implemented correctly? 3 code found outside header tags, issues noted with tracking
69 Are goals defined and recording key events? 5 goals defined, but not setup accurately69
Page 3 of 3 SEO Audit Checklist - Boracay Villas