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Helping to connect you to the marketing solution       Take a Tour
    right for your business, and your budget.

                                                         First Name:   Azura

                                                         Last Name:    Social Media

                                                       Presentation:   Intro to Outsourcing Solutions

                                                       Presented by:   Noel Flowers

                                                          Company:     AdTeem

                                                           Country:    Philippines

                                                              Date:    23            January   2012


                                                                        Let’s Begin




AdTeem © 2012
Our Philosophy
                marketing solutions made for you

                Our goal is simple, to provide marketing solutions for every situation and every budget.
                We appreciate the fact that each client is different, and every situation unique. We pride ourselves on
                working closely with you to develop an understanding of your situation, and to get an idea of where you
                would like to take your business. Once we determine the end goal, and a clear-cut set of objectives,
                customising your solution is easy.
                Yes, we know. This is the part where we’re supposed to insert some catchy slogan and convince you (while
                reassuring ourselves) that we know what we’re doing by tossing marketing buzzwords around willy-nilly
AdTeem Info     and adding a liberal dash of technical jargon that no-one really understands, or really cares about. Sorry to
                disappoint you, but that’s really not our style. We know what we do, and we do it very well. We make
Questions       solutions! The simpler, the better in our opinion. Understandable and affordable marketing solutions made
                just for you.
Custom Apps

Forum           the (ad)Teem

Connect         The founders of AdTeem have decades of combined experience in managing all types of marketing for all
                types of businesses, in scores of locations around the globe. The brainchild of a Canadian marketing whiz
                (hard to believe, we know), each of the four core members bring their own unique set of skills to the table
                to provide a complete spectrum of expertise for any scenario the marketing gods throw at us. With this
You like this   thorough understanding of marketing in all its forms, and having experienced the view from both sides of
                the outsourcing fence, it didn’t take long for the teem to come up with a perfect approach for everyone
                involved...and tear down the fence.
WHO we help


                You! The insurance company up on the 7th floor, Bill & Ted’s Travel Adventures down the street, that
                annoying dog next door who keeps digging up your lawn, we can help ’em all.

                Whatever your needs, whatever your business, we can help. Outsourcing either specific marketing
                functions, or even your whole department can be the perfect solution for many situations. Let’s face it, to
                keep a team of marketing specialists on staff, foot the associated overhead, and shoulder any incidental
                expenses can be a big ask, and one that may be hard to justify.

                Whether it be for cost-efficiency reasons, time-considerations, or the need for additional expertise, there
                are times when outsourcing just makes sense no matter WHO you are.
AdTeem Info

Questions

Custom Apps
                                                                         START UPS
Forum
                                                                      SMALL BUSINESS
Connect

                                                                  MID-SIZED COMPANIES

You like this
START UPS
                 WHO we help                                                                 SMALL BUSINESS
                                                                                           MID-SIZED COMPANIES


                START UPS  Starting out on the right foot and getting your foot in the door can be no mean feat.
                Sometimes it can feel like you don’t have a leg to stand on and you keep tripping over yourself like you
                have two left feet. But don’t walk away, we have done a mile or two in your shoes and when you have had
                enough of the feet cliches, we can lend a hand.
                Even as a start up, you can get access to a wealth of experience, and a marketing team that is ready to hit
                the ground running (last one, promise). The best thing about it, you only pay for the services you need,
                and only for as long as you need them, so no breaking the bank before you even get off the ground.

                SMALL BUSINESS  A business is a business, no matter how small, and marketing outsourcing has ways
                to benefit them all. From complete solutions to project based jobs, you get all your marketing needs for
                just a few bob.
AdTeem Info     Definitely one of the bigger WHOs in WHOville in terms of WHO we help. Most small enterprises lack the
                resources for an active marketing plan, or to fulfill and maintain basic functions. We can act as an on-call
Questions       solution for whatever you may need, no matter how big or small.
                MID-SIZED COMPANIES  We can be your marketing department if you don’t have one, or the extra
Custom Apps     power you need if you do. But wait, there’s more! Call now and we’ll throw in a set of stainless steel steak
                knives ABSOLUTELY FREE (Our lawyers have advised us to inform you that this is not a valid offer, and that
Forum           “We were being facetious” is not a valid defense in a court of law)! Legal disclaimers and corny slogans
                aside, we really do adapt to the role you need us to fill. We can either augment your existing resources,
Connect         run your entire campaign, or handle a specific project. Our flexibility is definitely our strong suit.
                Every situation, every business, every need is different. It would therefore stand to reason, that every
                solution must also be different. Regardless of WHO you might be, WHAT your situation is, or WHERE you
                need to go, we have the capability to tailor and implement the solution to get you there (no legal
You like this   disclaimer necessary).
WHAT we do


                By now you have probably figured out that we provide marketing solutions (at least, we certainly hope you
                have). All this talk about custom marketing you can afford sounds positively dandy doesn’t it? While it all
                sounds great, we are not just talk, we actually get stuff done. And the way we do what we do is the key.

                Fact of life: people make a living from selling you stuff that you don’t need. It’s really quite easy, just create
                a bit of hype, mouth a few catchy phrases, drop some big names, and voila. Unfortunately, developing an
                optimized MyFace page guaranteed to increase your Flash-powered online inventory CTR two points and
                increase your Goohoo! CPL ROI by a quarter over the first quarter of next quarter is not always the answer.
                Unless, of course, you have forgotten the question.

                WHAT we do is approach marketing from a different angle, yours! By helping you IDENTIFY your objectives,
AdTeem Info
                we can provide INNOVATIVE solutions and IMPLEMENT a marketing strategy with relevant results.
Questions

Custom Apps
                                           IDENTIFY -
Forum                                      your goals

Connect

                            INNOVATE -
                                                        IMPLEMENT -
                                your
                              solution                    your plan
You like this
IDENTIFY
                                                                                                          - your
                                                                                                          goals


                 WHAT we do
                                                                                             INNOVA
                                                                                               TE -                IMPLEMENT -
                                                                                               your                  your plan
                                                                                             solution




                IDENTIFY  If you don’t know where you want to go, you’ll never get anywhere at all. Far too often, we let
                the excitement of all these new-fangled gadgets and marketing buzz words point us down byways that
                lead nowhere. Don’t worry, we don’t believe in smoke and mirrors. We know the most important part of
                any marketing campaign is helping you identify your objectives, and work with you for as long as it takes to
                get it done. You see, the more time we take making sure we have a specific and clear destination in mind
                at the start, means the less time (and money) we waste on pointless detours along the way.

                INNOVATE  [in-uh-veyt] – verb: to invent or begin to apply (methods, ideas, etc.) [ from Latin innovāre to
                renew, from in- ² + novāre to make new, from novus new]. Apologies for the vocabulary lesson, but the
                very definition says it all. We’ll invent your solution.
                Effective marketing is about innovation, and we definitely like to take a little gander outside the box now
AdTeem Info     and then to see what we can see. But really effective marketing is the art of innovating simple solutions for
                even the most complex siutations. Trust us, you won’t need a dictionary to understand the marketing
Questions       solution we design for you, and we have clearly lost our thesaurus, because the only word we can think of
                to describe that is...well, innovative.
Custom Apps
                IMPLEMENT  Even the best laid plans can go awry if you don’t have the resources to implement them.
                Now we don’t mean to brag, but we are in marketing you have to understand, so please don’t think that
Forum
                we are being (too) arrogant when we say that we have some of the best in the business at getting the job
                done.
Connect
                And that’s WHAT we do, get the job done. Your goals, your custom solution, your marketing plan. It’s all
                about you, and we wouldn’t have it any other way. Your call (by the way the number for that is +63 916
                762 2235, or we could have said “Your e-mail”, then it would have been solutions@adteem.com).
You like this
WHY outsource


                The practice of outsourcing is definitely not a new one. When you have the local printer run off some
                flyers, that’s outsourcing. Direct mail campaigns, advertising, web design...the list goes on. We even do it
                in our daily lives. Every time we buy a loaf of bread, we outsource our baking needs. Our haberdashery
                (sorry, always liked that word) needs; outsourced to Sue the seamstress round the corner. Why? Well,
                we’re not sure about you, but we have no idea how to tailor a three-piece suit, or what the yeast to flour
                ratio is for our morning loaf of sour dough (does anyone know what potato water is?).

                Expertise, experience and efficiency. We may not have any of these as related to rolling pin or sewing
                needle, but when it comes to marketing, just think of us as your Sue. We have literally made it our
                business to make sure we have the capability to handle either all of your marketing needs, or just a sliver
                of them. WHY outsource your marketing? To get access to world-class resources quickly and affordably.
AdTeem Info
                WHY outsource with AdTeem? Mother always said if you’re going to do something, you should do it right.
Questions
                She also said something about eating all my outsourced brussels sprouts or i wouldn’t get any outsourced
                frozen dairy after dinner, but it was the “doing things right” one that stuck.
Custom Apps

Forum

Connect


                                 THE CONCEPT                           THE RATIONALE                           THE BENEFITS
You like this
WHY outsource                                                 THE CONCEPT         THE RATIONALE      THE BENEFITS




                the CONCEPT  Marketing outsourcing is when a company chooses to utilise an external resource for
                either all, or specific parts of its marketing activities. This might include anything from research, analysis,
                strategy, planning and management to execution of advertising, direct marketing, corporate branding,
                internal communications, Web marketing and even media buying, placement and printing.
                Outsourcing provides access to expertise in all facets of marketing, with the experience to handle projects
                of any size or scope. It is this flexibility that is the founding concept behind marketing outsourcing: Pay
                only for the services needed, and only for as long as is required to get the job done.
                The core of marketing outsourcing is the employment of specialist resources, strategically utilised, and
                focused on the achievement of a company’s goals as effectively and efficiently as possible.

                the RATIONALE  To simplify the procurement of required services, as well as remove the time, expense
AdTeem Info     and uncertainty of building and maintaining the resources internally.
                Access to marketing expertise, cost-efficiency, time-constraints, and the need for a competitive edge in the
Questions       market has spurred the cry for external marketing resources. Although most applicable to small and
                medium sized entities, even corporate giants look for professional help when executing projects that call
Custom Apps     for certain talents. Marketing outsourcing and marketing function outsourcing provide solutions, both big
                and small, across the entire spectrum.
Forum
                the BENEFITS  Outsourcing your marketing with us, gives you the perspective of outside specialists,
                while still maintaing the integration of an in-house team. By putting the focus on what you want to
Connect
                achieve, we can custom build your solution, and seamlessly implement a marketing plan that is effective,
                understandable and affordable. Here are some of the many benefits of working with AdTeem:
                     The combined experience of a team of professionals          A fresh, unbiased outside perspective
                            An expanded talent pool & skill set      Reduced business overhead and cost savings
You like this
                    Understandable reports – “no technical jargon”        A clear focus and objective – qualitative goals
                                   RESULTS – if we don’t think we can do it, we don’t even bother to start
Azura’s Custom Solution


                We have avoided using fancy words up to this point, and see no reason to start now. The situation as we
                understand it, is Azura is growing. A good problem to have, for sure, but still a situation that requires
                action. The more clients that sign up, means more man hours required for package fulfilment, and less
                time available for more important business initiatives.

                While there are a number of options available to you to deal with this increased demand, it is well worth
                considering the solution AdTeem can provide:

                Outsourced Fulfilment – outsourcing standardized processes offshore to fulfil sold packages, either social
                media management, advertising, or any new products Azura develops.
AdTeem Info     Utilise offshore resources and an A-Z process document to streamline delivery of services, and to free up
                valuable time resources for key Azura personnel, to further grow the client base.
Questions       Benefits:
                     Simply put, cost – the Cebu BPO industry is flourishing because in many cases, the resources here
Custom Apps           do a better job at a fraction of the cost
                     Flexibility – your outsourced personnel can grow as you do. Whether you prefer dedicated staff, or
Forum                 job-based workers, we can accommodate you
                     Scalability – with a process in place, you can ramp business as much as you like without having to
Connect
                      worry about not being able to fulfil
                     Expanded Skill Set – there exists a wide range of talent offshore that can add value and possibility to
                      your business. Facebook App development, good value, top-class designers, SEO and SEM experts,
                      even chat support personnel. A whole new range of opportunities can present itself
You like this
                     TIME – repeated, just because it is that important. Your time. Rather than wasting it on menial
                      labour, using it in more productive ways
What now?

                get in touch with us

                ...and we’ll get back to you pronto, we promise.

                We want to help. After all, that’s what we do. Tell us about what you need, your business and your goals,
                and let’s go from there. No obligations, no pressure, it’s a no brainer, just get in touch with us and have a
                chat.



                it’s not about us (it’s all about you)
AdTeem Info
                That’s just our opinion, but we haven’t heard a better approach to providing marketing solutions yet, so
Questions       we’re sticking by it.

Custom Apps     AdTeem was created because we couldn’t find an outsourced marketing asset that actually cared. Well,
                not about us anyway. The whole industry seemed to be swept away with it’s own self-importance and
Forum           “smarter-than-thou” attitude that it didn’t matter what the client was actually after, or that the client
                understood what was going on. In fact, the vast majority of marketers appeared to take pride in being able
Connect         to use large and confusing buzz words, rather than actually making any sense.

                So we adopted the old saying and did it right, ourselves. It’s a simple, but we find, effective philosophy.
                And that’s more than half of it, the simplicity part. Simple, effective and personalised marketing for any
You like this
                budget.
Adteem

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Helping Connect You to the Right Marketing Solution

  • 1. Helping to connect you to the marketing solution Take a Tour right for your business, and your budget. First Name: Azura Last Name: Social Media Presentation: Intro to Outsourcing Solutions Presented by: Noel Flowers Company: AdTeem Country: Philippines Date: 23 January 2012 Let’s Begin AdTeem © 2012
  • 2. Our Philosophy marketing solutions made for you Our goal is simple, to provide marketing solutions for every situation and every budget. We appreciate the fact that each client is different, and every situation unique. We pride ourselves on working closely with you to develop an understanding of your situation, and to get an idea of where you would like to take your business. Once we determine the end goal, and a clear-cut set of objectives, customising your solution is easy. Yes, we know. This is the part where we’re supposed to insert some catchy slogan and convince you (while reassuring ourselves) that we know what we’re doing by tossing marketing buzzwords around willy-nilly AdTeem Info and adding a liberal dash of technical jargon that no-one really understands, or really cares about. Sorry to disappoint you, but that’s really not our style. We know what we do, and we do it very well. We make Questions solutions! The simpler, the better in our opinion. Understandable and affordable marketing solutions made just for you. Custom Apps Forum the (ad)Teem Connect The founders of AdTeem have decades of combined experience in managing all types of marketing for all types of businesses, in scores of locations around the globe. The brainchild of a Canadian marketing whiz (hard to believe, we know), each of the four core members bring their own unique set of skills to the table to provide a complete spectrum of expertise for any scenario the marketing gods throw at us. With this You like this thorough understanding of marketing in all its forms, and having experienced the view from both sides of the outsourcing fence, it didn’t take long for the teem to come up with a perfect approach for everyone involved...and tear down the fence.
  • 3. WHO we help You! The insurance company up on the 7th floor, Bill & Ted’s Travel Adventures down the street, that annoying dog next door who keeps digging up your lawn, we can help ’em all. Whatever your needs, whatever your business, we can help. Outsourcing either specific marketing functions, or even your whole department can be the perfect solution for many situations. Let’s face it, to keep a team of marketing specialists on staff, foot the associated overhead, and shoulder any incidental expenses can be a big ask, and one that may be hard to justify. Whether it be for cost-efficiency reasons, time-considerations, or the need for additional expertise, there are times when outsourcing just makes sense no matter WHO you are. AdTeem Info Questions Custom Apps START UPS Forum SMALL BUSINESS Connect MID-SIZED COMPANIES You like this
  • 4. START UPS WHO we help SMALL BUSINESS MID-SIZED COMPANIES START UPS  Starting out on the right foot and getting your foot in the door can be no mean feat. Sometimes it can feel like you don’t have a leg to stand on and you keep tripping over yourself like you have two left feet. But don’t walk away, we have done a mile or two in your shoes and when you have had enough of the feet cliches, we can lend a hand. Even as a start up, you can get access to a wealth of experience, and a marketing team that is ready to hit the ground running (last one, promise). The best thing about it, you only pay for the services you need, and only for as long as you need them, so no breaking the bank before you even get off the ground. SMALL BUSINESS  A business is a business, no matter how small, and marketing outsourcing has ways to benefit them all. From complete solutions to project based jobs, you get all your marketing needs for just a few bob. AdTeem Info Definitely one of the bigger WHOs in WHOville in terms of WHO we help. Most small enterprises lack the resources for an active marketing plan, or to fulfill and maintain basic functions. We can act as an on-call Questions solution for whatever you may need, no matter how big or small. MID-SIZED COMPANIES  We can be your marketing department if you don’t have one, or the extra Custom Apps power you need if you do. But wait, there’s more! Call now and we’ll throw in a set of stainless steel steak knives ABSOLUTELY FREE (Our lawyers have advised us to inform you that this is not a valid offer, and that Forum “We were being facetious” is not a valid defense in a court of law)! Legal disclaimers and corny slogans aside, we really do adapt to the role you need us to fill. We can either augment your existing resources, Connect run your entire campaign, or handle a specific project. Our flexibility is definitely our strong suit. Every situation, every business, every need is different. It would therefore stand to reason, that every solution must also be different. Regardless of WHO you might be, WHAT your situation is, or WHERE you need to go, we have the capability to tailor and implement the solution to get you there (no legal You like this disclaimer necessary).
  • 5. WHAT we do By now you have probably figured out that we provide marketing solutions (at least, we certainly hope you have). All this talk about custom marketing you can afford sounds positively dandy doesn’t it? While it all sounds great, we are not just talk, we actually get stuff done. And the way we do what we do is the key. Fact of life: people make a living from selling you stuff that you don’t need. It’s really quite easy, just create a bit of hype, mouth a few catchy phrases, drop some big names, and voila. Unfortunately, developing an optimized MyFace page guaranteed to increase your Flash-powered online inventory CTR two points and increase your Goohoo! CPL ROI by a quarter over the first quarter of next quarter is not always the answer. Unless, of course, you have forgotten the question. WHAT we do is approach marketing from a different angle, yours! By helping you IDENTIFY your objectives, AdTeem Info we can provide INNOVATIVE solutions and IMPLEMENT a marketing strategy with relevant results. Questions Custom Apps IDENTIFY - Forum your goals Connect INNOVATE - IMPLEMENT - your solution your plan You like this
  • 6. IDENTIFY - your goals WHAT we do INNOVA TE - IMPLEMENT - your your plan solution IDENTIFY  If you don’t know where you want to go, you’ll never get anywhere at all. Far too often, we let the excitement of all these new-fangled gadgets and marketing buzz words point us down byways that lead nowhere. Don’t worry, we don’t believe in smoke and mirrors. We know the most important part of any marketing campaign is helping you identify your objectives, and work with you for as long as it takes to get it done. You see, the more time we take making sure we have a specific and clear destination in mind at the start, means the less time (and money) we waste on pointless detours along the way. INNOVATE  [in-uh-veyt] – verb: to invent or begin to apply (methods, ideas, etc.) [ from Latin innovāre to renew, from in- ² + novāre to make new, from novus new]. Apologies for the vocabulary lesson, but the very definition says it all. We’ll invent your solution. Effective marketing is about innovation, and we definitely like to take a little gander outside the box now AdTeem Info and then to see what we can see. But really effective marketing is the art of innovating simple solutions for even the most complex siutations. Trust us, you won’t need a dictionary to understand the marketing Questions solution we design for you, and we have clearly lost our thesaurus, because the only word we can think of to describe that is...well, innovative. Custom Apps IMPLEMENT  Even the best laid plans can go awry if you don’t have the resources to implement them. Now we don’t mean to brag, but we are in marketing you have to understand, so please don’t think that Forum we are being (too) arrogant when we say that we have some of the best in the business at getting the job done. Connect And that’s WHAT we do, get the job done. Your goals, your custom solution, your marketing plan. It’s all about you, and we wouldn’t have it any other way. Your call (by the way the number for that is +63 916 762 2235, or we could have said “Your e-mail”, then it would have been solutions@adteem.com). You like this
  • 7. WHY outsource The practice of outsourcing is definitely not a new one. When you have the local printer run off some flyers, that’s outsourcing. Direct mail campaigns, advertising, web design...the list goes on. We even do it in our daily lives. Every time we buy a loaf of bread, we outsource our baking needs. Our haberdashery (sorry, always liked that word) needs; outsourced to Sue the seamstress round the corner. Why? Well, we’re not sure about you, but we have no idea how to tailor a three-piece suit, or what the yeast to flour ratio is for our morning loaf of sour dough (does anyone know what potato water is?). Expertise, experience and efficiency. We may not have any of these as related to rolling pin or sewing needle, but when it comes to marketing, just think of us as your Sue. We have literally made it our business to make sure we have the capability to handle either all of your marketing needs, or just a sliver of them. WHY outsource your marketing? To get access to world-class resources quickly and affordably. AdTeem Info WHY outsource with AdTeem? Mother always said if you’re going to do something, you should do it right. Questions She also said something about eating all my outsourced brussels sprouts or i wouldn’t get any outsourced frozen dairy after dinner, but it was the “doing things right” one that stuck. Custom Apps Forum Connect THE CONCEPT THE RATIONALE THE BENEFITS You like this
  • 8. WHY outsource THE CONCEPT THE RATIONALE THE BENEFITS the CONCEPT  Marketing outsourcing is when a company chooses to utilise an external resource for either all, or specific parts of its marketing activities. This might include anything from research, analysis, strategy, planning and management to execution of advertising, direct marketing, corporate branding, internal communications, Web marketing and even media buying, placement and printing. Outsourcing provides access to expertise in all facets of marketing, with the experience to handle projects of any size or scope. It is this flexibility that is the founding concept behind marketing outsourcing: Pay only for the services needed, and only for as long as is required to get the job done. The core of marketing outsourcing is the employment of specialist resources, strategically utilised, and focused on the achievement of a company’s goals as effectively and efficiently as possible. the RATIONALE  To simplify the procurement of required services, as well as remove the time, expense AdTeem Info and uncertainty of building and maintaining the resources internally. Access to marketing expertise, cost-efficiency, time-constraints, and the need for a competitive edge in the Questions market has spurred the cry for external marketing resources. Although most applicable to small and medium sized entities, even corporate giants look for professional help when executing projects that call Custom Apps for certain talents. Marketing outsourcing and marketing function outsourcing provide solutions, both big and small, across the entire spectrum. Forum the BENEFITS  Outsourcing your marketing with us, gives you the perspective of outside specialists, while still maintaing the integration of an in-house team. By putting the focus on what you want to Connect achieve, we can custom build your solution, and seamlessly implement a marketing plan that is effective, understandable and affordable. Here are some of the many benefits of working with AdTeem: The combined experience of a team of professionals A fresh, unbiased outside perspective An expanded talent pool & skill set Reduced business overhead and cost savings You like this Understandable reports – “no technical jargon” A clear focus and objective – qualitative goals RESULTS – if we don’t think we can do it, we don’t even bother to start
  • 9. Azura’s Custom Solution We have avoided using fancy words up to this point, and see no reason to start now. The situation as we understand it, is Azura is growing. A good problem to have, for sure, but still a situation that requires action. The more clients that sign up, means more man hours required for package fulfilment, and less time available for more important business initiatives. While there are a number of options available to you to deal with this increased demand, it is well worth considering the solution AdTeem can provide: Outsourced Fulfilment – outsourcing standardized processes offshore to fulfil sold packages, either social media management, advertising, or any new products Azura develops. AdTeem Info Utilise offshore resources and an A-Z process document to streamline delivery of services, and to free up valuable time resources for key Azura personnel, to further grow the client base. Questions Benefits:  Simply put, cost – the Cebu BPO industry is flourishing because in many cases, the resources here Custom Apps do a better job at a fraction of the cost  Flexibility – your outsourced personnel can grow as you do. Whether you prefer dedicated staff, or Forum job-based workers, we can accommodate you  Scalability – with a process in place, you can ramp business as much as you like without having to Connect worry about not being able to fulfil  Expanded Skill Set – there exists a wide range of talent offshore that can add value and possibility to your business. Facebook App development, good value, top-class designers, SEO and SEM experts, even chat support personnel. A whole new range of opportunities can present itself You like this  TIME – repeated, just because it is that important. Your time. Rather than wasting it on menial labour, using it in more productive ways
  • 10. What now? get in touch with us ...and we’ll get back to you pronto, we promise. We want to help. After all, that’s what we do. Tell us about what you need, your business and your goals, and let’s go from there. No obligations, no pressure, it’s a no brainer, just get in touch with us and have a chat. it’s not about us (it’s all about you) AdTeem Info That’s just our opinion, but we haven’t heard a better approach to providing marketing solutions yet, so Questions we’re sticking by it. Custom Apps AdTeem was created because we couldn’t find an outsourced marketing asset that actually cared. Well, not about us anyway. The whole industry seemed to be swept away with it’s own self-importance and Forum “smarter-than-thou” attitude that it didn’t matter what the client was actually after, or that the client understood what was going on. In fact, the vast majority of marketers appeared to take pride in being able Connect to use large and confusing buzz words, rather than actually making any sense. So we adopted the old saying and did it right, ourselves. It’s a simple, but we find, effective philosophy. And that’s more than half of it, the simplicity part. Simple, effective and personalised marketing for any You like this budget.