Grading Your Website: Determining If Your Business’ Website Is An ‘A’ or ‘F’ Marketing Tool Presented by: Neil J Harner
About Myself & Inverse Paradox <ul><li>10 Years Experience in Web Design, Graphic Design, Internet Marketing, and Usabilit...
Why Grade Your Website? <ul><li>Your website is a marketing tool </li></ul><ul><li>It's an investment like any other form ...
The Good, Bad, and Ugly...
Components of a Marketable Website <ul><li>Design </li></ul><ul><li>Development </li></ul><ul><li>Content </li></ul><ul><l...
Design 1) Is your  logo  prominent in the top left or top center of every page of your site?
Design 2) Is your  phone number  large and easy to read at the top of every page of your site?
Design 3) Does every page of your website have a  contact form  to allow users to make easy inquiries?
Design 4)  Is your  navigation  large, easy to read, and contrasting from the rest of the text on the page and do the indi...
Design 5) Are your  fonts  at minimum 12pt for easy readability?
Design 6) Does your  footer  have up-to-date copyrights, repeated contact information, privacy policy and a duplicate navi...
Design 7) Does your website use logos to emphasize  affiliations  like local business associations, industry associations,...
Design 8) Does your website go directly to the home page and not a  “splash” page ? X
Development 9) Is your website  tableless ?
Development 10)  Does your website utilize proper  meta-tags ? Such as  keywords, descriptions, and page titles ?
Development 11)  Does your website utilize proper  header tags ?
Development 12)  Does your site have a  site map  page in HTML  and XML?
Development 13)  Are you using a proper  301 redirect  so that your site isn’t being seen as two websites?
Content 14)  Does every home and service or product page(s) of your website have at least  300 words of content ?
Content 15)  Do your headers and body content generally support the  location  you serve by identifying the state, county,...
Content 16)  Are  keywords bolded and/or linked  to other pages throughout your content to emphasize relevancy and drive u...
Content 17)  Does your website have a  blog  or frequently updatable news section?
Content 18)  Does your website have a  testimonials  page or use testimonials throughout the content of the site as a whole?
Googlizing 19)  If your website has a proper site map has it been submitted to  Google Webmaster Tools ?
Googlizing 20)  Do you have a  Google Analytics  code installed on the site?
Googlizing 21)  On a contact or directions page, does your site utilize  Google Maps ?
Social Media 22)  Does your website have an  RSS Feed ?
Social Media 23)  Do you have  Twitter, Facebook, LinkedIn, YouTube, and/or Flickr  icons linking to your social media pro...
Social Media 24)  Do you have  Social Bookmarking  on your site like Delicious or Digg or the all-encompassing AddThis or ...
Domain 25)  Is your web  domain registered  for at least  3 years  into the future?
Adding It All Up <ul><li>Count your number of “YES” answers </li></ul><ul><li>Multiply that number by 4 </li></ul><ul><li>...
What Does It Mean? A = 90-100 Your website needs little to  no improvement. B = 80-89 Your website requires only a few min...
What Does It Mean? D = 60-69 Your website should be  further reviewed by a professional  and you should begin to  plan a n...
Thank You [email_address] www.inverseparadox.net 215-478-6586 Questions?
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Grade Your Website

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This brief presentation by Inverse Paradox shows you the 25 most important components to a highly marketable website and how to grade your website based on a simple yes/no evaluation of these components being present on your site.

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Grade Your Website

  1. 1. Grading Your Website: Determining If Your Business’ Website Is An ‘A’ or ‘F’ Marketing Tool Presented by: Neil J Harner
  2. 2. About Myself & Inverse Paradox <ul><li>10 Years Experience in Web Design, Graphic Design, Internet Marketing, and Usability Optimization. </li></ul><ul><li>3.5 years of business with over 300 clients </li></ul><ul><li>Staff of 6 including designers, programmers, and marketers </li></ul><ul><li>Publisher Philly Beer Scene Magazine </li></ul>
  3. 3. Why Grade Your Website? <ul><li>Your website is a marketing tool </li></ul><ul><li>It's an investment like any other form of advertising </li></ul><ul><li>It should be generating you new business </li></ul><ul><li>If it's not... </li></ul><ul><li>Grade It & Fix It </li></ul>
  4. 4. The Good, Bad, and Ugly...
  5. 5. Components of a Marketable Website <ul><li>Design </li></ul><ul><li>Development </li></ul><ul><li>Content </li></ul><ul><li>“ Googlizing” </li></ul><ul><li>Social Media </li></ul><ul><li>Domain </li></ul>
  6. 6. Design 1) Is your logo prominent in the top left or top center of every page of your site?
  7. 7. Design 2) Is your phone number large and easy to read at the top of every page of your site?
  8. 8. Design 3) Does every page of your website have a contact form to allow users to make easy inquiries?
  9. 9. Design 4) Is your navigation large, easy to read, and contrasting from the rest of the text on the page and do the individual buttons have roll-over effects?
  10. 10. Design 5) Are your fonts at minimum 12pt for easy readability?
  11. 11. Design 6) Does your footer have up-to-date copyrights, repeated contact information, privacy policy and a duplicate navigation?
  12. 12. Design 7) Does your website use logos to emphasize affiliations like local business associations, industry associations, chamber of commerce, networking groups, or the Better Business Bureau?
  13. 13. Design 8) Does your website go directly to the home page and not a “splash” page ? X
  14. 14. Development 9) Is your website tableless ?
  15. 15. Development 10) Does your website utilize proper meta-tags ? Such as keywords, descriptions, and page titles ?
  16. 16. Development 11) Does your website utilize proper header tags ?
  17. 17. Development 12) Does your site have a site map page in HTML and XML?
  18. 18. Development 13) Are you using a proper 301 redirect so that your site isn’t being seen as two websites?
  19. 19. Content 14) Does every home and service or product page(s) of your website have at least 300 words of content ?
  20. 20. Content 15) Do your headers and body content generally support the location you serve by identifying the state, county, or city multiple times throughout each page?
  21. 21. Content 16) Are keywords bolded and/or linked to other pages throughout your content to emphasize relevancy and drive users from one page to another?
  22. 22. Content 17) Does your website have a blog or frequently updatable news section?
  23. 23. Content 18) Does your website have a testimonials page or use testimonials throughout the content of the site as a whole?
  24. 24. Googlizing 19) If your website has a proper site map has it been submitted to Google Webmaster Tools ?
  25. 25. Googlizing 20) Do you have a Google Analytics code installed on the site?
  26. 26. Googlizing 21) On a contact or directions page, does your site utilize Google Maps ?
  27. 27. Social Media 22) Does your website have an RSS Feed ?
  28. 28. Social Media 23) Do you have Twitter, Facebook, LinkedIn, YouTube, and/or Flickr icons linking to your social media profiles?
  29. 29. Social Media 24) Do you have Social Bookmarking on your site like Delicious or Digg or the all-encompassing AddThis or Socialize-It?
  30. 30. Domain 25) Is your web domain registered for at least 3 years into the future?
  31. 31. Adding It All Up <ul><li>Count your number of “YES” answers </li></ul><ul><li>Multiply that number by 4 </li></ul><ul><li>This is your website's score out of 100 </li></ul><ul><li>_____ / 100 </li></ul>
  32. 32. What Does It Mean? A = 90-100 Your website needs little to no improvement. B = 80-89 Your website requires only a few minor enhancements. You do not yet need a brand new website . C = 70-79 Your website requires several necessary enhancements. Your site is probably a little out of date but you are not yet requiring a brand new website.
  33. 33. What Does It Mean? D = 60-69 Your website should be further reviewed by a professional and you should begin to plan a new website. It is likely you require a new website; however, enhancements can be made today as you plan for the near future. F = 0-59 You need a new website. The time and investment you will make in a new website will be less than trying to make the appropriate enhancements and furthermore, you should receive a greater return on investment.
  34. 34. Thank You [email_address] www.inverseparadox.net 215-478-6586 Questions?

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