This document is a proposal for revising the website of Atelier-A, an Italian furniture company. It identifies objectives like improving page loading times and usability. The recommended solution involves restructuring the site, enhancing user functionality, and providing content management tools. A timeline with phases is outlined, and costs are provided. The proposal seeks to improve the site's performance and user experience through technical and design changes.

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atelier-a | website revision proposal
o to
Here,
Otherwise Delete Box
presented by:
noel flowers
website revision proposal
presented to:
CARLO CODARO, president/ceo
december 5, 2011

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atelier-a | website revision proposalatelier-a | website revision proposal
contents

project overview
» the scope
» identified objective
» recommended solution

proposed solution
» site structure
» user functionality
» maintenance tools

timeline
» project phases
» time to complete
» gantt chart

costs and deliverables
» list of service features
» atelier-a’s deliverables
» price quote & payment schedule

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atelier-a | website revision proposal
project overview
the scope* of this proposal is the revision of the www.atelier-a.it website, with a
focus on page loading times, user experience and functionality, and administrative
maintenance. Website design and corporate branding, whilst taken into consideration,
are a secondary priority for the purposes of this document.
Review of the site, and discussions with the proponents of the domain, have led to the
following identified objective*:
“Deliver a revised website that reduces page loading time, is free from technical
errors that cause downtime, and promotes usability through improved
functionality which is consistent with the brand image.
The site should be an online showcase of the atelier-a products, and facilitate
user interaction via downloads and live contact forms that enable real-time data
capture and response.
To further enhance the user experience, the proponent must have easy-to-use
content management tools at their disposal to access and update the online
image database and web copy based on the level of clearance granted.”
The recommended solution* outlined in the following proposal addresses this
need by focusing on 3 major areas:
1. SITE STRUCTURE
2. USER FUNCTIONALITY
3. MAINTENANCE TOOLS

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atelier-a | website revision proposal
home the
company
philosophy
profile
design
the
furniture
collections
products
catalogue
the
experience
contact us
register
download
proposed solution
site structure* – a well-organized site makes it easier for users to access the
information they are after. The layout should also focus on directing visitors to where
you want them to be, and funneling them in that direction through link density and
visibility.
As an online catalog, the atelier-a.it site should aim to lead users to the product or
collection gallery, catalog download, or contact us pages. This can be achieved
through the following structural revisions:
WEB CONTENT – organized into groups of related content for easier understanding,
navigation & to minimize links. Use following major categories:
I. the company – everything related to what the business is and does
II. the furniture – all pages showcasing the designs
III. the experience – interactive content
PAGE TITLES – clear labeling and branding of the webpage title tab provides
information regarding the location of the page in the site
SITEMAP – a presentation of new structure, showing categories and 3-tier format:
legal news projects

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atelier-a | website revision proposal
user functionality* – for the site to be functional and user friendly, steps must be
taken to ensure certain characteristics:
» GOAL: Smooth and fast transition between pages
SOLUTION: Have identified large amounts of unnecessary web code being
used on every page, which is causing a significant time lag while loading. An
audit of the web code, and the subsequent removal of these offending
portions, combined with image size optimization tools, will see a vast
improvement in this functionality
» GOAL: Compatible with major mobile devices
SOLUTION: Design mobile version of site, and use recognition software to
automatically display when page is viewed via iPhone or Blackberry
» GOAL: Display gallery images quickly and attractively
SOLUTION: Current site uses two gallery display methods, and takes twice as
long to load. Eliminating one of these image viewers, and with the help of
image optimization tools, the furniture images will display much faster
» GOAL: Provide interactive forms for feedback, download and sign up
SOLUTION: Pages and forms are either unavailable or not functioning on the
live site right now. Rather than use existing forms, would create new pages
and variations, for users to get in touch with site proponent, download
information, or subscribe
» GOAL: Simpler navigation between pages
SOLUTION: Adjust sidebar links depending on the page category and
location as depicted in new sitemap
» GOAL: Page layout designed to highlight navigation links
SOLUTION: Adjust page designs to incorporate new structure, and
incorporate different types of links, sub-links and image links to draw user’s
attention to the “goal” pages of the site (see page mock-ups below)

6. 6 | P a g e
atelier-a | website revision proposalWEBPAGES LAYOUT – MOCKUP LAYOUT SHOWING NEW NAVIGATION
Home Page / General Template: * take note of top navigation (1), side image links (2) and bottom toolbar (3)
profile
home the company the experiencethe furniture
philosophy
profile
design
search
atelier-a was founded in 1999 by Carlo Cordaro, who today
is still the “leading spirit” of the company.
a “atelier” of furniture in which attention to the new trends
of design live side by side with the continuous elaboration
of classical shapes, creativity and attention to quality.
from a small factory specialized in veneer, since the
beginning atelier-a undertook the pathway of a reasoned
growth: the first new unit created was the R & D
department, in the belief that the study and experimentation
were the most important supports to achieve the highest
level of quality.
now atelier-a is able to guarantee excellence in both the
sector of contract and in the collections of furniture that
meets the needs of customers worldwide.
collections
products
catalog
legal | news | projects
© Atelier-a 2011: p.iva 01696670569
1
Top navi with multi-
level on mouse over
2
Image link to galleries
draws the eye
3
Less important links
placed at bottom

7. 7 | P a g e
atelier-a | website revision proposalWEBPAGES LAYOUT – MOCKUP LAYOUT SHOWING NEW NAVIGATION
Main Gallery: * take note of list of sub-links (1), mouse over link highlight (2) and link name and image view (3)
* for sub-gallery, sidebar becomes text links to other sub-galleries of same category (4) and link to
contact form (“tell me more”) will be placed next to inventory image
products
home the company the experiencethe furniture
collections
products
catalog
search
accessories
wardrobes and chests of drawers
sideboards
sofas and chaise lounges
beds and nightstands
bookshelves and shelving units
outdoor
desks
chairs
dining tables
coffee and side tables
collections
products
catalog
legal | news | projects
© Atelier-a 2011: p.iva 01696670569
1
List of sub-links
2
Highlights link on
mouse over
Image and name of link
appear in viewing pane
accessories 3
In sub-gallery, this
becomes text list of
sub-links
4

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atelier-a | website revision proposal
maintenance tools* – to provide the maximum benefit to visitors and the site
proponent alike, a support toolkit is key. The following tools will be necessary to
achieve the project goals identified in this proposal:
» TOOL: Content Management System (Wordpress)
FEATURES: Enables users, based on their security permissions, to update
images and content on the website via a user-friendly interface in real time
» TOOL: Image database with stock details
FEATURES: Varying access levels based on user permissions. Ability to
allocate product code to images and store product data
» TOOL: Lead data capture for contact forms
FEATURES: Easy customisation of live forms on website, auto-response e-mail
feature, and ability to store and extract lead data
other features* – in addition to the features central to the implementation of the
proposed solution, the website revision will also include the following value-added
benefits:
» Search Engine Optimization
 basic, on-page site optimization
 creation and submission of xml sitemap to major search engines
 meta tag creation and implementation
 easy update tool for site meta tags
 alt tags attached to site images
 internal links to “goal” pages
» Favicon design and upload (image icon that appears on browser tab)
» Training and orientation for site maintenance tools

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atelier-a | website revision proposal
timeline
project phases* – during the implementation of the proposed website revision, care
must be taken to avoid any adverse effects to the existing website. By breaking the
project into phases and identifying pieces that can be replaced without breaking the
machine is a vital step if the project is to succeed. The planned phases to successfully
complete the revision of www.atelier-a.it are:
1. FIX CURRENT SITE: make required adjustments for site to run during revision
a. repair “Page Not Found” error appearing on current site
b. design and upload favicon image
2. UPGRADE GALLERIES: revise all gallery pages – collections and products
a. Image stocktake
b. Apply image optimizer to reduce image size
c. Revise gallery viewer functionality
d. Implement new page templates
3. CONTACT FORM REVISION: get contact forms up and running
a. Create required form variations for “tell me more”, “contact us” and
“website registration”
b. Create required auto-responders and email notifications and apply to
relevant form
c. Design new page templates
d. Test pages and lead capture
e. Replace existing contact forms
4. APPLY NEW TEMPLATES: re-launch content in new format
a. Collate content from existing pages, and any new content required
b. Create new page templates with audited code and test
c. Push pages live
5. IMPLEMENT PERIPHERALS: augment revised site with necessary tools and features
a. Apply SEO measures
b. Enable catalogue download
c. Transition maintenance tools to proponent

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atelier-a | website revision proposal
time to complete* – the following are best guess estimates based on current
knowledge of how long each phase of the project would take to complete:
1. FIX CURRENT SITE: 3 working days
2. UPGRADE GALLERIES: 15 working days
3. CONTACT FORM REVISION: 15 working days
4. APPLY NEW TEMPLATES: 15 working days
5. IMPLEMENT PERIPHERALS: 5 working days
gantt chart* – assuming the project was to start today, the Gantt Chart below
indicates milestone dates and estimated date of completion
12/3/2011 12/23/2011 1/12/2012 2/1/2012 2/21/2012 3/12/2012
Fix Current Site
Upgrade Galleries
Contact Form
Revision
Apply New
Templates
Implement
Peripherals
website revision - gantt chart
Start Date
Completed
Remaining

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atelier-a | website revision proposal
costs & deliverables
list of service features* – this proposal outlines a plan to revise and launch the
www.atelier-a.it with the following features and services listed here:
» Webpage code audit and revision
» A website with page load time within established standards as set by Google
» iPhone compatible mobile version
» Main Page Template based on current or similar theme
» Gallery Page Template based on current or similar theme
» Sub-Gallery Page Template based on current or similar theme
» Contact Form Page Template based on current or similar theme
» Ability to download PDF files
» Multi-level top navigation
» Image thumbnail side navigation
» Text link bottom navigation
» Mouse-over activated image slider
» Simple viewer for image gallery
» Content Management System via Wordpress platform
» Customizable data form and lead capture via Formbuilder interface
» Basic meta tag editor interface
» Image inventory database with allocated product codes
» Favicon design and upload
» Basic on-page SEO service
» Creation and submission of xml sitemap to search engines
» Basic training for website maintenance tools
» User profile set-up for Wordpress CMS
» Future technical assistance and consultation for bug-fixes

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atelier-a | website revision proposal
atelier-a deliverables* – in the fulfillment of the project, atelier-a would be
responsible for the following deliverables:
» Access to Website host
» User profile for Wordpress account
» Any content for upload
» Any additional images for upload
» Any movie files for upload
» Any files to be uploaded as downloadable content
» Product code list for images
price quote and payment schedule* – thank you for the opportunity to
present this proposal for the atelier-a website revision project.
I am pleased to submit the following quote for your consideration:
Total Project Cost: P30,000 (thirty thousand pesos)
Payment schedule:
» 20% or P6,000 upon commencement
» 10% or P3,000 upon completion of Phase 2
» 10% or P3,000 upon completion of Phase 3
» 10% or P3,000 upon completion of Phase 4
» Remaining 50% or P15,000 upon project completion
Thank you for your consideration of this proposal.