Analysis of EMpire Magazine - Research

1. The strap line “James Bond is Back!” is Daniel Craig is on the front
The title is recognisable and is renown cover to promote the new bond
clear and concise; and is also in bold
for being that particular font and the film. The clever way he is
capital letters to stand out. If this is
same ‘Ferrari’ red. situated – central to the frame
placed on a shelf behind others then the
strap line would still be seen and would of the cover – allows space for
attract people to buy the magazine. This others articles, notices,
is a good marketing strategy. competitions, stories and
pictures to be advertise and
seen. The other clever thing is
how he covers the title and
slogan. However, this doesn’t
The regular connotations of the effect the magazine to much as
Empire magazine title is the date and title is still recognisable and the
price above the pointed ‘M’ and the slogan is known to the regular
slogan (The world’s biggest movie readers.
magazine) and website beneath the
title. The link between the catch line “inside
the bloodiest bond ever has 3
crucial meanings.
Empire use clever marketing • Being inside the film with an
skills again with the colour exclusive article
textbox stating ‘unbeatable
access!’. This has a double • Talking to “Bond” in an interview
meaning. Firstly implying (i.e. getting an insiders view)
they have exclusive contact • The bloodiest links to his state of
to/about the new film, and health in the picture with blood
secondly meaning ‘Bond’ is on his face.
unbeatable and has
unlimited access.
Empire use clever ways to attract their
readers. Firstly is the’+’ sign. This is a
clever way of expressing what else is in
the magazine. Secondly is the circle on
the left, which again advertises more
elements of the magazine the reader
The font of the main text “Quantum can enjoy. Lastly is the foot line which
of Solace” is the exact one used in starts with the word ‘and’ once again
the film, and brings your attention advertising more things inside. These 3
straight on it and subsequently to ways are smart incentives that allow the
the Empire magazine. The barcode is an essential element to any magazine. Empire reader to understand what they are
have cleverly made it its minimum required size to enable buying. The smartest thing about them
more room to add other factors that will sell the magazine. is the fact they are all red, which is a
bright, bold and eye-catching colour.