1. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com
CORE
06/06/14
Skool OS
Nina O’Neil

2. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com
CORE Brand Attributes
2
Culture Co-Creation Voice Feeling Impact X-Factor
How would your
community to describe
you?
How would you
describe your co-
creator?
How do you sound to
others?
How others feel after
interacting with you?
What tangible
impact do you have
on others?
How are your
different from others?
What makes you
special?
fun
caring
smart
fun
Passionate
beautiful
driven
sexy
hot
healthy
joyful
open
loving
sharp
connected
outgoing
classy
Spiritual
seeker
inclusive
diverse
powerful
Authentic
Connector
Entrepreneurial
driven
passionate
focused
powerful
influential
teachers
givers
hot
Seekers
deep
Healthy
Influencial
Purpose Driven
connected
physical
balanced
whole
positive
enlightening
Forward thinkings
wise
energetic
Wise
smart
Sexy
sultry
friendly
compassionate
assured
confident
intelligent
empathic
vulnerable
inclusive
open
Visionary
Leader
purposeful
infectious
empowering
Inspiring
Approachable
Inspired
Empowered
grounded
balanced
centered
Loved
joyful
gotten
Heard
attracted
Understood
compelled to follow
comfort
trust
assurance
excitement
understanding
breakthroughs
transformed
relaxed
at ease
sexy
Accepted
Connected
Expanding their
network.
Grow knowledge
Increase their
revenue
transformed
save time
Remove their
barriers
Transformed
and fulfill their
vision
(seeing the
pathway)
Helping them get
from point a to b
Curly red hair
infectious laugh
Sexy
light up a room when
I walk in
wise
Guided by
Divine wisdom
empowered/blessed
intuition
Fire
unconventional
5 steps ahead
see the world in a
unique way
see people in their
highest self
see people in their
vision and how to
get them there
heart
Translator
Combo of power
and vulnerability
1. Brainstorm Six (2 min) 2. Choose Top Three (1 min) 3. Choose Top One (1 min)
Culture
provides to
in a
customers
environment with a
Voice
voice. Helping them feel
Feeling
Customer
Impact
and be
Name Product / Service
Tea Haus provides custom teas to health conscious
customers in a sophisticated environment with a wise
voice. Helping them feel mindful and be re-energized.
Example:
Nina O’Neil
Strategy &
Consulting Purpose Driven
Authentic Visionary Understood
Fulfill Their Vision
X-Factor: Translator Archetype: Wise

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CORE Community Members
3
Demographics
Male
39
Los Angeles
Married with 2 small children
Studied Design at Arts Center,
Very Visual
Super ADD
!
!
!
!
!
!
Back Story (Problems)
!
Loves Biking
Agency 10 + years
15 employees
$3 Million a year in billing
Getting new accounts and needs help
being more “professional”
Growth is driving the cultural change
and needs help growing the business.
!
!
!
Needs & Why
Professional/experience with account
management and marking
communications strategy
Needs to connect with his culture
Someone to build relationships and take
care of existing clients
Needs a experienced partner
Needs collaborative leadership
!
How do I Exceed His Needs?
Fist into their culture and understands
Visual, fun and fast
Show - not tell your experience
listen, understand needs and slowly
coach through growth.
Educate on corporate clients and larger
corporate cultures
!
Robert Yoon, The Boutique Agency Owner

4. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com
CORE Community Members
4
Demographics
!
Male
Los Angeles
53
Conscious Media / Tech Startup
He exited his last startup for $100 mil
Lives in Palisades
Drives a Tesla
Divorced - 2 kids (Early College)
!
!
His Back Story (Problems)
!
- He sold his first company
- He is now doing a social venture / media
company
- He is seeking better work life balance
- Always been very driven and fast
talking / moving - now looking to slow
down
- His startup is a little chaotic and he is
having challenges
- Needs to be more present to himself and
his people
- His people are stressed
!
His Needs & Why
!
- A work life balance
- His people to be less stressed
- Integration between inside and outside
- Aligning doing with being
- Alignment between their mission and
their culture
- He needs tools to accomplish this
- He needs a Shepard for these efforts
- He needs someone who has the same
culture and is able to be accepted by
his people
- Someone that is likely and his team
will trusted
How do I Exceed His Needs?
!
- Being transparent
- Seeming to be guided by a higher
power
- Powerfully Wise
- Speaking the truth
- Process and communications
- Overall spirit of authenticity
Joe Isaacson , The Conscious CEO

5. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com
CORE Community Members
5
Demographics
!
Female
32
Los Angeles
Single
Musician, From African Heritage
Has a up and coming music career and
label
!
!
His Back Story (Problems)
!
- Working towards turning his art into a
a career and it’s challenging
- She is not making enough money and
trying to pay off debt
- Feels alone in the journey
- Has had some great luck with her
music but not a breakthrough
- She believes in herself but lacks the
knowledge to build a creative business
- Struggling to define and grow and
adopt a business model
- ‘I am not a business woman, I AM the
business “BUSINESS” man.”
His Needs & Why
!
- Needs a tribe/collaborators/advisors
- He needs to start a movement
- Needs to monetize her Art
- Someone who gets creatives and is
business minded
- She needs a roadmap and a guide
- She needs someone she can trust
- Straight feedback on her talent /
listening
- A cheerleader to lead her on
- To have her esteem built
- Help restore power and balance
!
How do I Exceed Her Needs?
!
- Understanding her and knowing what
she needs
- A real connection and trust
- Connections
- Tangible growth in revenue and deals
- Sense of urgency and guidance
Anna Oni , The Visionary Creative

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CORE Priorities
6
Term Description Desireablity Doability Total
S Hourly Marcomm Consulting 7 9 16
M Full Time Position 5 8 13
M Long Term Consulting 6 9 15
S Business Development
Consultant
7 7 14
L Being Exec Consulting 9 7 16
S Strategy Consulting / Startup 9 9 18
M Training / Facilitation 10 8 18
S Writing 8 8 16
M Yoga Teacher 6 8 14
M Own Product 10 9 19
Revenue: What will generate revenue?

7. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com
CORE Priorities
7
Term
Description Desireablity Doability Total
S Linkedin Profile 10 10 20
M Blog 7 8 15
M Website 7 8 15
S Facebook Business Page 7 9 16
S Business Cards 8 8 16
S One Pager 8 9 17
S Resume 8 8 16
L Postcard 7 7 14
L Linkedin Business / Articles 6 6 12
M Partnerships 9 8 17
S Lunches 10 9 19
S Volunteering 10 9 19
Awareness: How will you get people to hear about you?